The Pros and Cons of Using Affiliate Marketing to Grow your Business 01 Dec Business growth is synonymous with creativity. One of the hardest parts of going into business is finding creative ways to let the world know that you are in business (and that you offer something they need). Even companies that have been in business for years can struggle to get their name out into the marketplace […] Read More
10 Best Content Writing and Editing Tools to Help You Become a Better Writer 30 Nov As a marketer, you’re not only focused on generating leads for your inbound funnel, but you’re also a content writer. Whether it’s for your paid ads, blog posts, or to fuel your email marketing, you know that content is essential for almost every aspect of what you do. And if you want y9our content to […] Read More
What Are They and Tools We Recommend 23 Nov When it comes to email marketing, the name of the game is efficiency. It would be impossible to assume that you would be able to send each of your email subscribers an individual email. The time it would take to put together hundreds of emails just doesn’t exist. You’re busy, with a lot of other […] Read More
How to Create Permission-Based Email Lists 23 Nov Many email marketers view a op as proof of success. After all, a large list implies that hundreds or thousands of people have signed up to receive your emails. But how many of those email addresses have actual value? If a large chunk of your emails isn’t opened, are automatically deleted, or bounce back with […] Read More
Online Forms and Pop-Up Forms: What’s the Difference? 17 Nov Website forms come in different forms, each great for different reasons. Their commonality, however, is that they’re great at gathering key information on your website visitors and encouraging them to sign up for your email list. In this blog post, we’ll be talking specifically about two kinds of website forms: online forms and pop-up forms. […] Read More
What it is and How it’s Changing Email Marketing 16 Nov An ongoing priority for B2B marketers is the successful value exchange between them and their intended audiences. B2B brands provide value to their audiences via research and content with lead generation forms and email signup promos. In return, B2B brands nudge form completers toward conversions and improve the way their audience perceives them. The value […] Read More
Here’s How To Get More People To Fill Out Your Email Survey 11 Nov When it comes to email surveys, you have to tread lightly. About a third of survey recipients tend to leave them unfinished, and the majority will dump them in their trash folders if they contain the word “Survey” in the subject line. However, surveys are critical for remaining competitive. They’re a necessary component in understanding […] Read More
7 Digital Branding Tips for Your SMB 10 Nov Your brand is your business. And when you’re a small-to-medium sized business working with a limited budget and resources, getting smart with your digital branding strategy is key to seeing positive outcomes online. You may not have a large budget to work with a branding agency, outsource content creation, or hire a design and development […] Read More
How to Use Google Analytics to Track the Success of Your Email Campaigns 09 Nov Are you sick of hearing about Apple’s iOS 15 update that rolled out recently? Us too. But unfortunately, something tells us we’ll all be discussing it for quite some time. This update changed email marketing. If you didn’t do much to prepare for this rollout, then you may be dealing with some unfortunate repercussions with […] Read More
6 Ways to Perfect Your eCommerce Journey Map to Create a Memorable Customer Experience 04 Nov Marketing in 2021 is all about providing the best customer experience possible. With so much competition out there, providing a first-class experience is the only point of differentiation for brands. A clear eCommerce journey map helps you achieve this. The results of creating a great eCommerce journey map are plain to see, as they lead […] Read More
