How to Create Welcome Emails That Leave an Impression 30 Sep There’s no underestimating the benefits of a good first impression. When it comes to email marketing, welcome emails are a fantastic way to say “hello” to new subscribers and pave the way for a great ongoing relationship. Aside from the long-term benefits, they also generate five times more clicks and four times more opens than […] Read More
How to Put Quality Over Quantity 29 Sep There are a few things in life where having more is better, even if the quality leaves something to be desired (see: pizza). But most of the time — and especially when it comes to your content marketing — it’s quality, and not quantity, that really counts. With so much content out there, you’d be […] Read More
Sales and Marketing Software Leader, Polaris Software, Doubles-Down on Customer Interactions, Surpasses 1 Million Users 23 Sep SAINT LOUIS, MO, September 23, 2021 — Polaris Software, a leading provider of sales and marketing software, announced today that the company has surpassed 1 million users through its global base of over 25,000 customers. Growth has been spurred by the demand from SMBs to market online and through strategic acquisitions. Polaris Software revenue grew […] Read More
Why No One Is Opening Your Emails 23 Sep Building a large email list is an important part of email marketing, but it’s only the first step — you need your subscribers to open and read your emails too. Are you crafting great emails, but having trouble getting your subscribers to open them? The good news is that you can re-engage your subscribers by […] Read More
A Proven Way to Optimize Your Results at Lower Costs 22 Sep Staying updated in the fast-paced world of digital marketing may be challenging. Yet, it’s crucial to adopt the latest strategies, practices, and innovations for worthy results. As such, it becomes vital for marketers to master content scaling to improve quick lead generation. However, content scaling remains an equally trying skill to execute – as you […] Read More
How to Create a Company Email Newsletter in 10 Simple Steps 21 Sep Have you noticed that in recent years brands have started asking you for your email address before you’ve even ordered anything? Sometimes they’ll even incentivize consumers with a sign-up discount or loyalty program. Companies don’t just want to take your email address and call it a day — they want this information so they can […] Read More
The Importance of Email List Maintenance 16 Sep Most of us know that building our email list is important, but many people focus too much on growth and wind up neglecting maintenance. Email marketing campaigns aren’t ‘one and done,’ and neither is your list. Just like your home, your body, and your relationships, your email list requires upkeep to stay healthy. Regular review […] Read More
The Art of the Upsell Email 15 Sep Everyone loves to get free cake on their birthday. That elated feeling of getting an unexpected gift is one of the best parts of celebrating. Receiving upsell emails with a special offer is similar to getting a prize on your big day. Except you get a surprise from a brand that you love for being […] Read More
iOS 15 and Email Marketing KPIs to Focus On 14 Sep If you aren’t yet aware of Apple’s iOS 15 rollout and how it impacts your email marketing, then we’re here to tell you you’re behind. Time to play catch up! This rollout changes how email marketers are able to track the success of their campaigns. Before we dive into that, let’s touch base on what […] Read More
How to Get Started with Email Automation 09 Sep Do you remember the heyday of email chain letters? It was considered good luck to send an email to 25 of your closest friends, or else there were (silly) consequences. Email chain letters were the early 2000s version of “viral” content before social media existed. We may not forward emails for good luck anymore, but […] Read More
