B2B Sales Prospecting: A Quick Guide 08 Sep A business needs to have a steady stream of buyers to find success. This requires seeking them out actively, but when you do, you need to make sure they’re likely to do business with you long-term. It all comes down to how you go about prospecting your leads. In this guide, we’ll discuss what B2B […] Read More
Why Your Emails Are Going to Spam and Ways You Can Put a Stop to It 07 Sep Spam — to know it is to hate it. Ever since the first unsolicited advertisement was sent by telegraph in 1864, consumers have been contending with what we now call spam, and the mass adoption of email has only made it easier for scammers and legitimate businesses alike to stuff our spam folders with ads […] Read More
6 Tips On How To Triple the ROI on Your Lead Generation Efforts 02 Sep Leads are the lifeblood of any business, and a good lead generation strategy is key to long-term growth. Marketers and agencies focused on ROI are great at crunching the numbers and acquiring new leads. Unfortunately, quality leads often get lost as the workflow continues on. Interested prospects get left on read, long-term customers fall off […] Read More
Your iOS 15 To-Do List from Benchmark Email 02 Sep We already noted earlier this summer that Apple’s iOS 15 update is just around the corner – likely mid-September. As Apple rolls out new privacy protections for users, email service providers (like Benchmark Email) will have less data on some users. We’re excited to tackle this challenge head-on with the rest of the email marketing […] Read More
How Email Marketing Can Be Used to Ease Customers During Supply Shortages 01 Sep For so many of us, the pandemic has led to an increase in online shopping—we’ve been stuck inside, so of course, we’re scrolling through our favorite eCommerce sites trying to find a hint of joy. It’s a totally natural coping mechanism for these uncertain times. But it wasn’t expected. Retail businesses and shipping companies across […] Read More
What is Search Intent and How Can You Optimize it? 31 Aug What is Search Intent? With the evolving digital world and consumers knowing what they want, it gets harder to engage them, and thus, search intent has become a hot topic for marketers. Search intent refers to the reason behind a searcher’s query on a search engine. Creating content to satisfy search intent has emerged as […] Read More
How to Convert More Visitors Into Email Leads 25 Aug To ensure the success of your webinar, you must get as many people as possible to sign up for it. The more people that sign up to attend your webinar, the more people you have to add to your email list and introduce your product or services to. Which is why it’s crucial you put […] Read More
How to Put Together an Effective Email Subject Line (and Examples) 24 Aug First impressions matter, and yes, love at first sight does exist. Your subject line serves as the initial interaction customers have with your email – yet for a lot of marketers and copywriters, it’s still only an afterthought. While we agree that the email itself is the star of the show, that doesn’t matter if […] Read More
How to Update Your Old Blogs for SEO in 2021: 5 Tested Tips 23 Aug You know how you keep getting notifications about updates being available for your smartphone apps? Well, your website wishes it could do the same for your blog posts. While some of your content may be evergreen and high-quality, other articles you wrote a year ago probably contain information that simply isn’t true anymore. But does […] Read More
How to Manage Your Customers Without Leaving Your Inbox 19 Aug If you’re a Gmail user, either in your personal life or at work, you’re likely already a convert to the beauty of seamless app integrations. The ability to add a meeting to your calendar or reply to a comment in a shared document directly from your email inbox not only saves you time but also […] Read More
