Robinhood’s PR Crisis Shows Why Your Brand Needs a Culture of Content 25 Feb On the morning of January 28, I was doing the exact same thing as most plugged-in millennials: drinking coffee and texting friends about the insane Reddit-fueled surge of “meme stocks” like Gamestop, AMC, and Blackberry. Most of my friends had bought a few shares of the meme stocks on Robinhood. But an hour before the […] Read More
How to Use Google Analytics to Track Social Media: Here are 5 Quick Ways 25 Feb Social media is hard work. It takes a lot of time and energy. Connect and share. Listen and engage. Grow your following. Be consistent. Usually the list of social media marketing goals includes “brand awareness” and “drive website traffic.” But how well is working? Is it bringing visitors to the site? What are they doing? […] Read More
11 Tips for Writing YouTube Descriptions 24 Feb YouTube video covers and titles might be what grab your attention but descriptions are where the search engine shines. YouTube SEO is quite similar in concept to how you would write for a blog post or website page: titles are important but so are the details. The more you understand video SEO, the more likely […] Read More
4 Best YouTube Retargeting Strategies 24 Feb One of the best networks to reach a large number of people is YouTube. As it is the 2nd largest social network with over 2 billion users who watch 1 billion hours of video every day. 90% of people discover new products and brands on YouTube (ThinkwithGoogle, 2019). Many businesses understand the importance of using […] Read More
What is the Difference Between B2B vs B2C for Paid Social Media? 24 Feb While the terms B2B (business-to-business) and B2C (business-to-consumer) marketing may sound similar, they differ vastly in practice, especially when it comes to paid social media. Areas like content, objectives, best practices, and which platforms to use can impact the most effective strategies in paid social media. This chart outlines a few of the main differences. […] Read More
The Panda anniversary and what we desperately must remember about search 24 Feb 30-second summary: This week marks the 10 year anniversary of Google’s landmark web quality algorithm Panda It was a seminal moment for the SEO industry with 12% of US sites being targeted for poor quality and manipulative optimization practices Despite removing much of the worst black-hat tactics SEO is still hasn’t lived up to its […] Read More
How to Add Your Social Media Feeds to WordPress (Step by Step) 24 Feb Do you want to add your social media feeds to your WordPress website? Adding social media feeds in WordPress can help increase your followers, improve social engagement, and enrich your existing content. In this tutorial, we’ll show you how to add custom social media feeds to WordPress and create a social wall that brings all […] Read More
LinkedIn Marketing Strategies for Businesses 24 Feb LinkedIn was launched in 2013 as a professional networking website that connects job seekers with prospective employers. However, less than two decades later, the platform has 722+ million members in more than 200 countries. What does this mean for you? Well, it means there are a lot of eyeballs for your business to pass in […] Read More
Make 2021 the Year of Higher Conversions 24 Feb With the holidays over and businesses settled back to something approaching normal, now is the perfect time to reassess digital marketing strategies. From learning how to get creative with email campaigns to understanding how to set up Facebook ads, plenty of small business owners are making it their New Year’s resolution to invigorate their marketing. […] Read More
How can you remove a URL from Google’s search results? 23 Feb There are a number of cases where you may not want pages appearing in the SERPS, and this blog post discusses the different ways we can do this. The main ways to keep a page out of the search results are: What kind of content would we not want to appear in the SERPs? There […] Read More
How measurement will evolve in 2021 23 Feb 30-second summary: The pandemic has caused major shifts in the way that advertisers operate, making it more critical than ever to be able to prove ROI and make every ad dollar count The inability to track reach and frequency is one of the biggest problems with cross-platform ad measurement that marketers face As marketers enter […] Read More
Social Spotlight: How Universal Standard commands the fashion space with inclusive content 23 Feb Overview If you’re seeking a shining example of what inclusive branding looks like on social, few brands do it better than Universal Standard. The brand lives up to its name, creating a new clothing standard that embraces more of the world, offering fashion freedom to everyone from a size 00-40, and featuring models of various […] Read More
How Niche Communities Are Changing Online Conversations 23 Feb Social media is a noisy place. When you log onto Facebook, Instagram, or TikTok, ready to enjoy some content, you’re bombarded with ads and thousands of posts about all sorts of things—much of which you might not care about. It’s overwhelming at best, and at worst, it makes us feel lonely. For the most part, […] Read More
How To Be Successful While Onboarding Virtually 23 Feb Everyone knows how hard it is to be the new person at your company, even more so if you had just graduated from college and this is your first “big kid job.” There is so much to learn, a lot of information to remember, and people to meet. On the bright side at least you […] Read More
What’s Coming in WordPress 5.7 (Features and Screenshots) 23 Feb WordPress 5.7 beta is out for a while now, and it is scheduled to be released on March 9th 2021. It will be the first major release of the year and comes with some new features and improvements. We’ve been following the development closely and trying out the new features on our test sites. In […] Read More
Social Audio: What It Means for Marketers and Businesses : Social Media Examiner 23 Feb Social Media Marketing Industry Report In our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner. [ad_2] Source […] Read More
20+ Sessions To Boost Your PPC Insights 23 Feb It’s been an exciting journey for us to prepare this 2 half-day Virtual Summit for you, the brilliant digital doers of today. Our goal was to create a knowledge-packed virtual experience that could provide you with the necessary tools to enhance your 2021 strategy. We have created a program that gathers 20+ world-class industry experts […] Read More
10 B2B social media post ideas to stand out in a crowded social landscape 22 Feb Creating captivating B2B social media post ideas can be… challenging. Let’s be honest. If you’re in B2B social, you know it has a bit of a reputation of being kind of dull. One survey even found 48% of B2B customers say the ads they receive are boring and lack the creativity found in B2C marketing. […] Read More
How to organize a campaign plan using the RACE framework 22 Feb Structure your next big campaign using the RACE planning framework Have you got an up-to-date campaign planning process? Ad hoc campaigns or those that re-use old approaches from previous campaigns that have been successful can be the time-saver you need to get a new campaign up and running. Here at Smart Insights, we are victims of […] Read More
PPC Task Checklist For Account Success 22 Feb Whether you’re a PPC master or a relative newbie, the benefits of a checklist cannot be overstated. Entire books have been devoted to the power of the checklist, and while checklist adoption may have more impact for professions like surgeons and pilots where there are actual lives on the line, digital marketers can also benefit […] Read More
The Complete Guide to Client Onboarding and Retention 22 Feb You’ve signed a new client—congratulations. Now it’s time to start the client onboarding process and welcome the new client into the fold. This is the point where many companies drop the ball. After all, you already made the sale. Now you can relax and get to work. Right? Not so fast. Client onboarding is the […] Read More
How marketers can start using AI for stronger results 22 Feb 30-second summary: AI has entered mainstream use in a variety of industries, and marketing is no different There are plenty of ways marketers can start leveraging AI for stronger results In this post, we take a look at four simple yet effective ways you can get started using AI to supercharge your marketing efforts and […] Read More
The Ultimate Guide To Search Engine Marketing (SEM) | The Click Fraud Blog 22 Feb The internet is your local high street, and your website is your shop window. So, how do you get customers to pop in and buy? The answer: Search engine marketing. Often referred to as SEM, search engine marketing is the art and science of getting your brand or website seen on the first page of […] Read More
How to Require an Email Address to Download a File in WordPress 22 Feb Do you want to have users enter an email address before downloading a file from your WordPress site? Many businesses use free file downloads like eBooks, white papers, etc to collect email addresses and potential leads. These lead magnets convert really well because it offers users an incentive that motivates them to sign up. In […] Read More
4 Ways to Identify How Your Display Ads Impact Search Ad Performance 22 Feb As someone who has always been on the agency side of things, I am used to the pushback against Display advertising in Google. The number one reason I hear why clients do not want to use them is that they typically do not perform as well as Search. Of course they do not. The user […] Read More
Affiliate Marketing Basics: Where to Start? 22 Feb Your alarm goes off at 6 AM. You gulp down breakfast and rush out the door. Then you spend the next hour sitting in traffic, barely managing to make it to work on time. Once there, your day consists of endless, mind-numbing reports, meetings, and phone calls. Then you spend another hour in the car […] Read More
Affiliate Marketing Basics: Where to Start? 22 Feb Your alarm goes off at 6 AM. You gulp down breakfast and rush out the door. Then you spend the next hour sitting in traffic, barely managing to make it to work on time. Once there, your day consists of endless, mind-numbing reports, meetings, and phone calls. Then you spend another hour in the car […] Read More
New Association functionality added to Search Console 22 Feb Monday, February 22, 2021 We’re happy to announce that Search Console has an enhanced Association page within the settings menu. Association is a connection between a Search Console property, and some other entity or property in another Google service: for example, between a Search Console property and a Google Analytics account, a YouTube channel, or […] Read More
SERPs: What Are They & Why Are They Important for SEO 21 Feb There are hundreds of millions of pages on the internet – but none as coveted as search engine results pages. In the world of SEO, visibility in the SERPs is competitive and critical for enhanced visibility. What are SERPs? By definition, search engine result pages (SERPs) are web pages that search engines, such as Google, […] Read More
Best Domain Brokers – 2021 Review 20 Feb Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. You’re starting a new site, you Google the domain name to see if it’s free, and you realize it’s already been taken by someone else. Bummer. This happens more often than not. Domain name […] Read More
