New Association functionality added to Search Console

Monday, February 22, 2021

We’re happy to announce that Search Console has an enhanced Association page
within the settings menu. Association is a connection between a Search Console property, and some other entity or property in another Google service: for example, between a Search Console property and a Google Analytics account, a YouTube channel, or a Chrome Web Store account.

Any existing associations are automatically carried over to the new Associations page.
Read more about how to use associations.

Associating your site with the following Google services can unlock more functionality for your site. Search Console supports the following association types:

• Google Analytics property: View your
  Search Console data, such as organic search queries, in your Google Analytics property. Starting today, you can also link
  Search Console domain properties to Google Analytics
  and get better coverage of your organic search results. We recommend using this option as it can help you get a more complete
  picture in the Search Console reports in Google Analytics.
• Google Ads account: View the paid and
  organic report in Google Ads.
• YouTube channel: Link your videos to your associated website.
• Play Console app: Use App Indexing.
• Actions Console project: Verify your brand and enable cross-platform functionality.
• Chrome Web Store account: Publish apps and extensions to the Chrome Web Store on behalf of your site.

For questions or comments on the new Associations page, feel free to drop by our
Search Central help forums,
or contact us through our other help channels.
Also see our Associations help page to learn
more about how to associate your Search Console property with another Google service.

Ziv Hodak and Aviya Goldstein, Search Console team