Monitor Search and Centralize Reporting to Increase Global Agility 24 Jun The rapid and widespread shutdown in response to the COVID pandemic in March 2020 necessitated substantial marketing and operational shifts across industries worldwide. While few organizations were truly prepared to do well what was required, the ones that fared the best, quickly embraced the new reality and monitored the changing market closely. The impacts of […] Read More
How Does Profit Share Work When Your Founder Doesn’t Want Anymore Profit? 24 Jun In This Article: In March of 2021, our founder let us know that he has enough. “My house is enough, my cars are enough, my kids’ private school is enough, my vacation fund is enough. I’ve seen enough of the world. My rainy day fund is enough, my take my parents on vacation fund is […] Read More
How to Help Your Team Navigate the Future of Work 24 Jun It’s been over a year since the World Health Organization declared COVID-19 a pandemic and offices, stores and workplaces of all kinds shut down. What many of us thought would be a short stint of working from home quickly turned into our extended reality. As COVID-19 cases dwindle, more people get vaccinated and mask mandates […] Read More
How to Choose a Content Hub: 6 Types and Examples 24 Jun If you haven’t heard, hubs are an effective strategy for improving internal linking, keyword rankings, and increasing organic traffic. Our clients often come to us with questions about the different types of content hubs and how to choose the best one. With several types and so many different names for each, it can be […] Read More
What You Need to Know About Open Graph Meta Tags for Total Facebook and Twitter Mastery 24 Jun Marketers create a lot of content. Yes, content is king, but that king is powerless without followers. So, what’s the first thing that comes to mind when you want to reach a broader audience with your awesome new blog post? Sharing on social media, of course. The massive audiences of sites like Facebook and Twitter […] Read More
The New Post-Pandemic Wave of Digital Marketing 24 Jun No one could’ve predicted how the pandemic would turn things upside down and lead to a change in customer behavior. This shift is hardly surprising — people have started spending more time on the internet than ever before. Shopping, gaming, and other forms of entertainment have become consumers’ go-to activities and businesses have had to […] Read More
6 Free and Low-Cost Ways to Design Facebook Ads Like a Pro 24 Jun When it comes to Facebook advertising, your ad creative is everything. Solid copy gets users to click, but it’s the images and videos that get them to stop and read your ad in the first place. But what if you can’t afford a designer or fancy equipment? What if you are limited on design skills? […] Read More
The Scam PTC Sites Duping Marketers AND Job Seekers | The Click Fraud Blog 24 Jun With the pandemic changing the way many of us work, the rise in paid to click (PTC) websites has been stratospheric. These websites and apps pay registered users a small fee to click or view ads. And of course they make a tidy sum themselves from hosting those ads and collecting the payout from the […] Read More
4 Web Page Design Elements to Make Your Page Pop 24 Jun Creating an effective website involves the strategic planning of design elements. This consists of more than using colourful images or adding a video: everything from the layout to how to get users to continue scrolling needs to be planned. In this article, we outline some major design elements that look great and add value to […] Read More
How to Set Up a Site Like Teachers Pay Teachers with WordPress 24 Jun Do you want to set up a website like Teachers Pay Teachers using WordPress? Teachers Pay Teachers is an online marketplace for educators where they can sell educational resources to other teachers. The platform makes money by selling memberships and taking a small fee on transactions. In this article, we’ll show you how to easily […] Read More
Mobile Eye-Tracking and What it Tells Us About Our Emails 24 Jun Did you know that nearly 81% of emails are opened on mobile devices? More and more, your subscribers are using mobile to read and engage with your email content. And while you already know that this means your emails have to be optimized for mobile through features like subject line and preheader length, image sizes, […] Read More
Why is a Project Brief Important? (with BONUS Template) 24 Jun To be a better Project Manager, I rely on Seer’s project brief template. Not only is it a grounding document to fill out, but it undoubtedly improves our team’s workflow. A project brief allows Project Managers to come prepared to meetings with all of the information their teams need. Or, at the very least, a […] Read More
Why Clickbait Works (And Why You Should Do More of It) 23 Jun Clickbait has gotten a bad rap in recent years. In the age of misinformation, people are hesitant to make sensationalist claims—and rightfully so. When done right, though, clickbait is one of the most effective ways to get people’s attention and drive traffic towards your content. What’s important is once you get them to your site, […] Read More
9 Customer Retention Strategies That Actually Work 23 Jun We’ve heard it time and time again: “It costs way more to acquire new customers than it does to retain the ones you have.” And while the exact dollar amount is up for debate, there’s no denying that customer retention should be a top priority if you want your business to thrive long-term. This is […] Read More
A strategic social media management framework 23 Jun Frameworks for managing social media marketing When I first read Groundswell by Forrester, I really liked their social media management acronym POST. It gave you a simple framework to digest their approach to social, don’t just jump to the technology, look at your People, Objectives, then develop your Strategy and finally implement the Technology. This […] Read More
See Innovation Differently With Social Media 23 Jun When I was a college student considering a career in business, I loved the idea of innovation—it was the secret sauce that helped new brands to stand out and established brands to reassert their power. I romanticized that lightning-strike moment of brand-altering inspiration that changed the way people thought about a product or industry. I’d […] Read More
Finding Your Audience in a “Cookie-less” World 23 Jun The future of targeted marketing without cookies is here, and cookie-less platforms are only going to become more and more prevalent. Apple’s Safari was the first mainstream browser to block third-party cookies as a default in 2020, and as a result, Google announced shortly after that they will follow suit on Chrome in 2022. With […] Read More
19 Pesky Google Ads Disapprovals and How to Fix Them 23 Jun Ugh, we hate when this happens. Either your new campaign is ready to roll or you’ve been cruising with it for a while now. Then, out of nowhere, that ugly red text is glaring at you from the status column. You. Want. It. Gone. ASAP! But how? Fear not! Today I will be diving into the following to alleviate […] Read More
How to “Easily” Create Custom WooCommerce Thank You Pages 23 Jun Do you want to easily create a custom WooCommerce thank you page? A custom thank you page for order confirmation is a great way to connect with your new customers and even get additional sales. In this article, we’ll show you how to create a custom WooCommerce thank you page, step by step. Why Customize […] Read More
How to Grow Your Subscriber List Using Benchmark Email 23 Jun You know how it goes — the bigger your subscriber list, the better your email marketing campaign will turn out to be. On the flip side, with a less than stellar email list, your email marketing campaign is never going to skyrocket, regardless of how great your content is. There’s a lot riding on building […] Read More
Use Keyword Gap Analysis To Uncover Competition 23 Jun Use Competitive Analysis to Rank Higher in Search Results Competitive analysis is often overlooked in digital marketing strategies, as search marketers instead focus on keywords and backlinks. Without successful competitor intelligence, however, it will be a challenge to really succeed in the SERPs. For your brand to have a strong digital presence, ranking well on […] Read More
11 Timeless Digital Marketing Strategies For Law Firms 22 Jun 11 Timeless Digital Marketing Strategies For Law Firms Like any other business, law firms also need to be marketed appropriately to bring in more clients and enhance profitability. Therefore, building marketing strategies that deploy relevant, modern, and unique tactics to help you stand out from the competition is vital. It is important to understand that […] Read More
Marketing for tech companies | Smart Insights 22 Jun Optimize your technology business’ approach to marketing through opportunity, strategy, and action. Now’s the time to truly master omnichannel marketing for tech companies with our dedicated framework for growth What is the secret of marketing for tech companies? As a popular topic amongst marketers of all backgrounds – this growing sector merits its own discussion. […] Read More
15+ Top Social Media Platforms Your Customers Use in 2021 22 Jun With more social platforms than ever before to choose from, brands are faced with a tough question: where should they show up? In the eyes of the consumer, all social platforms are not created equal. Consumers’ social platform preferences vary based on factors like age, interest and gender, and even then there’s no guarantee the […] Read More
A Comprehensive Guide for Beginners 22 Jun With over 2.74 billion monthly active users, Facebook is the world’s most popular social media platform. From a marketing perspective, there are many opportunities to engage with new audiences and expand your company’s reach. How do you capitalize on these opportunities? By devising a Facebook marketing strategy. For beginners, this can all seem a little […] Read More
Trademark Infringements in Paid Media 22 Jun Until recently, I had never really thought about the importance of trademarks in digital marketing. That changed a few months ago when my team found that a competitor was infringing our client’s trademark in their adverts. I won’t name any names, but here are a few things that I learned from responding to this infringement […] Read More
18 Instagram Reels Ideas to Build Your Brand (With Examples!) 22 Jun As a business, it’s important to stay in front of your customers where they are, not where we want them to be. And with one billion monthly active users, you can bet that a good portion of your customers are on Instagram. Combine that with the fact that video content fosters more engagement, connection, and trust, […] Read More
How to Connect Microsoft Outlook to WordPress (Step by Step) 22 Jun Are you looking for a way to use your Microsoft Outlook account to send emails from your WordPress website? Connecting Microsoft Outlook with WordPress helps improve email deliverability by making sure that your emails reach your subscriber’s inbox, even if you’re sending a lot of them. In this article, we’ll show you step by step […] Read More
does it help or hinder SERP achievements? 22 Jun 30-second summary: All the copy and strategic use of keywords in the world will not impress search engines if your web design is not fit for purpose The design of your website or web app is linked intrinsically to user experience, which in turn impacts your Google quality score and SEO performance Website design must […] Read More
Social Media Emails Done Right (How to Embed Social Posts and Events) 22 Jun Did you know that social platforms saw an increase of 1.3 million users every day in 2020? And the number of active email users in 2023 is predicted to reach 4.3 billion. Now consider the results if you combine the two. If you’re online, you can’t ignore either social media or email marketing. Both are indispensable to […] Read More
