How to Track (and Reduce) Website Exits: Your Guide to Bounces, Back Buttons and Outbound Clicks 30 Jun As you read this sentence, visitors are flowing through your website. In a trickle or a flood, they’re dropping in from various traffic sources, clicking links and buttons and moving through your content. But where does the flow dry up? When do visitors leave? Where do they go? If you can’t answer these questions, you’re […] Read More
Conversion Tracking in a World Without Cookies 29 Jun This post was written by: Sara Vicioso and Emma Welcher. Balancing Measurement Needs While Respecting User Privacy Measurement is a fundamental component of digital marketing used to determine ROI across media channels, gain insights on creative messaging and testing, understand which targeting is driving results, inform optimizations, and more. Advertisers have become reliant on 3rd-party […] Read More
The Ultimate Guide to Customer Acquisition 29 Jun Customer acquisition is a huge pain point for many business owners. Even more difficult is developing a consistent way of bringing in new business. Your goal should be to put together a system that acquires customers almost on autopilot. That’s easier said than done, though. This guide should help get you started. What Is Customer […] Read More
Different types of advertising and their usefulness 29 Jun A quick guide to different types of advertising for different purposes This article explores different types of advertising online. Which ones are effective? Which among them actually help businesses reach their bottom line and business goals? In Digital Marketing: Integrating strategy and tactics with values, published 2014, Ira Kaufman and Chris Horton wrote that we’re […] Read More
Social Media Is All-In on the Content Creator Economy. What Does that Mean for Brands? 29 Jun It feels like everyone is all in on the creator economy. Venture capital firms are backing creator startups. Platforms like YouTube, TikTok and Snapchat have all announced their own versions of creator funds designed to attract the internet’s most creative talent. Instagram went so far as to host a first of its kind “Creator Week” […] Read More
A Letter to New Digital Marketers 29 Jun Entering into an industry you don’t have too much experience in can seem intimidating and almost impossible to someone starting out. At least that’s what was running through my mind before getting my first digital marketing position. Before starting as a Paid Media Specialist at Brainlabs in the latter half of 2020, I was working […] Read More
7 Things to Know About the NEW Google Ads Creative Studio 29 Jun It’s crazy to think that Google Ads started over 20 years ago with plain old text ads. We’ve come a long way, with display ads, dynamic ads, YouTube ads, and more. But traditional, static creative for these ad types simply doesn’t cut it anymore. If you want to engage your audience, you need to enhance […] Read More
What Are the Important Elements of a Landing Page? 29 Jun Landing pages are a critical component of any brand website. Typically, the landing page is the first impression users get of your brand. A great landing page should be designed to generate more qualified leads and easily convert them into sales. To accomplish this, you need to work with a reputable SEO agency in Toronto […] Read More
How to Connect Any WordPress Forms to Google Sheets (Easy Way) 29 Jun Do you want to connect your WordPress forms to Google Sheets? Google Sheets makes it easy for you manage your form data inside a spreadsheet, and they have built-in collaboration tools to improve workflows. In this article, we’ll show you how to easily connect any WordPress forms to Google Sheets, so you can automatically send […] Read More
4 eCommerce Content Marketing Strategies to Boost Sales 29 Jun Content marketing has proven to be a reliable way to grow your eCommerce store. Want to build awareness and generate leads for your store? Content marketing will help you do this at scale. Want to outdo your competitors and rank higher on Google? Look no further — it is your best bet. However, we’ve been […] Read More
Thanking My Team for the Year We Turned Away Millions of Dollars 29 Jun This is my first attempt at writing a blog … To be honest, I never really thought I had enough interesting things to say to fill a screen, but knew this story had to be told. While I’m big on written brevity and beg for bulleted emails, this somehow turned into a 2,000 word piece. […] Read More
Introducing Social Commerce in Sprout Social 29 Jun Social media has always had an incredible influence over purchase decisions. Recent data tells us 78% of consumers will buy from a brand after a positive experience on social. But up until recently, the actual path to purchase has been disjointed. Someone browsing on social had to navigate to a brand’s website or go to […] Read More
11 Dos and Don’ts of Social Media Etiquette for Businesses 29 Jun Oversharing and spamming on social media. We’e seen it and have been guilty of it at some point as well. These are social media etiquettes we all know (but sometimes fail to follow). Personal accounts aside, businesses also should maintain certain etiquette in their social media presence. Social media etiquette refers to both the spoken […] Read More
#261 – 7 Figure Sites Content Creation Process (With John Dykstra) 28 Jun What You Will Learn Is buying aged domains worth it? How to manage content production at a large scale? Is AI-generated content taking over soon? Resources odys.global Fat Stacks Bundle spamzilla.io writeraccess.com problogger.com marketmuse.com answersocrates.com SurferSEO Ahrefs conversion.ai Source link Read More
What is it, Examples & Strategies For 2021 28 Jun Do you remember when only celebrities and major companies had personal brands? Actors, musicians, Fortune 100 businesses, and athletes got all the attention and dominated the airwaves. Now, nearly anyone willing to put in the time and effort can become a “thought leader” in a specific niche. It won’t happen overnight, of course. You only […] Read More
8 free online marketing tools for every “hands-on” marketer 28 Jun Our recommended free online tools for understanding your customers, competitors and campaign, and how you should use them – across 8 marketing analysis activities I find that when running training courses, the tools I recommend to help marketers are always popular, especially free tools… I originally created this list in 2012, but keep it updated […] Read More
12 Tips to Create a Compelling YouTube Channel Trailer (+Examples) 28 Jun On YouTube, first impressions matter. One of the most effective ways to win the hearts of new viewers on your channel is with a captivating trailer. In this article, you will learn how to make a great trailer for a powerful YouTube hook. What is a YouTube channel trailer? A YouTube channel trailer is a […] Read More
How to Add Schema Markup in WordPress and WooCommerce 28 Jun Do you want to easily add schema markup in WordPress? Schema markup helps you provide important information to search engines that they can use to enhance your listing in the search results. In this article, we’ll show you how to easily add schema markup in WordPress and bring in more free SEO traffic from search […] Read More
How to Start an Instagram Blog from Scratch 28 Jun Instagram is one of the most popular Micro-blogging platforms with a whopping 500 million daily users worldwide. Imagine creating a community of even 1% of that number and converting your followers into customers. To get a large following on Instagram requires a dedicated strategy and consistency to ace the game. In this article, we’re going […] Read More
In a Hurry to Sell Your Home? Try Social Media 27 Jun In a Hurry to Sell Your Home? Try Social Media By all accounts, 2021 should be an outstanding year for American homeowners who are planning on selling their properties. The improvement of public health conditions after the coronavirus pandemic is a factor that is certainly in favor of sellers; this was experienced even in late […] Read More
Twitter Blue – Twitter’s Motivation And What It Means For Marketers 27 Jun Reading Time: 5 minutes I was recently interviewed by Kendra Clark for The Drum and in her terrific piece, she wove together viewpoints from myself and others on Twitter’s new feature, Twitter Blue. Today I’m going to expand a bit on some of the points I made. As Kendra states, Twitter Blue is “a paid […] Read More
How to Redirect your 404 page to the Home Page in WordPress 26 Jun Do you want to redirect your 404 page to your home page in WordPress? Redirecting your 404 not found pages to your website’s home page can help reduce bounce rate and give your users a chance to discover other useful content on your website. In this article, we’ll show you how to redirect your 404 […] Read More
How to Score a Perfect 100% on Google PageSpeed Insights 25 Jun When it comes to building a conversion rate and search engine optimized website, speed is crucial. If you don’t have a fast website, people will bounce faster than you can say “conversions.” However, speeding up your website is no easy task. Your problem could be anything from code that’s written poorly to images or large […] Read More
10 Small Business Examples of the Best Instagram Bios 25 Jun Instagram is extremely popular. The image-heavy platform is the fifth most-used social media network in the world, with over 1.2 billion users. If you don’t have a presence on Instagram, you’re missing out on building an audience and increasing your sales. To get the most out of Instagram, you should create a solid Instagram bio […] Read More
Healthcare marketing strategy trends for 2021 25 Jun The API is comprised of three modality-specific interfaces that implement key industry-wide standards for healthcare data: FHIR, an emerging standard for health data interchange HL7v2, the most widely adopted method for health systems integration DICOM, the dominant standard for radiology and imaging-related disciplines Each interface is backed by a standards-compliant data store that provides read, […] Read More
How to structure a plan? 25 Jun Improve your Marketing strategy with our hub page Use our hub pages as a reference to get up-to-speed on all the main digital marketing techniques. They will help you quickly understand how to make the most of the technique through definitions and recommendations on our member resources and blog articles covering strategy, best practices and […] Read More
Differences, How to, & Resources 25 Jun If you want to build an app for your business, you face a dilemma. Should you opt for a traditional centralized app, or turn to a decentralized platform? More importantly, what is the difference between the two and why does it mean for your business? There’s no straightforward answer to this question; it really depends […] Read More
5 Steps to a Goal-Crushing Lead Generation Process 25 Jun The process you use to create quality content and appealing offers for lead generation affects whether or not you generate leads. But the process behind acquiring, qualifying, and converting those leads into sales requires even closer attention. This area of your daily operations needs continual improvement to connect the content you create to your bottom line. […] Read More
12 Top Domain Name Extension List 2021 (TLDs, gTLDS, ccTLDS) 25 Jun Are you wondering which are the most popular domain name extensions? Choosing a new domain name is a very important decision for every business. Your domain name extension is a big part of this decision and can influence your brand identity. In this article, we will share the top domain name extensions, so you can […] Read More
Social Media Examples & Campaigns to Inspire You in 2021| Sprout Social 25 Jun Social media marketing campaigns are more important than ever, especially in 2021. According to The Harris Poll conducted in 2021, 43% of consumers used social media to discover new brands and 36% used social media to purchase products or services. This number is only going to climb as social media use increases. In 2020, with […] Read More
