Find Your Competitive Edge with the Sprout Social Index, Edition XVII: Accelerate

15 Jun

If it feels like competition is heating up (and fast), you’re not alone. According to the latest Sprout Social Index™, a staggering 93% of social marketers agree social media has accelerated competition in their industries. Factor in that 71% of consumers say they used social media more in the past year, and it’s no wonder […]

25 Lead Magnet Ideas (With Examples!) to Feed Your Funnel

15 Jun

As the summer gets into full swing and Q3 approaches, the familiar lead generation slump hits. We’ve all been there: people start taking vacations, stop answering their phones, and your sales team starts getting antsy for more SQLs. Oh, and there’s also the whole cookieless internet thing, where first-party data collection on websites is more important […]

This Week: Twitter, Facebook, WooCommerce, and More!

15 Jun

Staying updated on the latest updates and news from the world of internet marketing is essential if you want to take your business to the top. We have compiled five of the most recent and important updates from this week of internet marketing to help you stay updated. Read on for more! Twitter Adding ‘Subscribe’ […]

How to Create a Referral Program in WordPress

15 Jun

Do you want to create a referral program in WordPress? Referral programs or affiliate programs are a great way to get more people to promote your products to a larger audience. In this article, we’ll show you how to easily create a referral program in WordPress and get more customers. Why Create a Referral Program […]

Introducing the Sprout Social Index™ 2021: UK & Ireland Edition

15 Jun

After a year of lockdown in the UK and Ireland, social media use has exploded for businesses and consumers alike. Consumers are turning to social at every stage of the buyer journey, and businesses are working overdrive trying to keep up. But are these efforts translating to business goals? To find out, we surveyed 500 […]

5 Best Lead Generation Techniques for Small Businesses

15 Jun

A steady stream of leads is vital for any small business. It allows you to grow your email list, customer base, and increase revenue year over year. But without a lead generation strategy, you’ll lose valuable market share to those that have refined this process. The good news is there is more potential than ever […]

Learn how to improve your content with Search Console Insights

15 Jun

Tuesday, June 15, 2021 Producing great content is an effective way to build a loyal and engaged audience that can help you achieve your goals, such as helping to grow your business and brand, raising awareness to a cause, or helping people. Great content comes in many shapes and forms, such as an inspiring blog […]

Learn how to improve your content with Search Console Insights

15 Jun

How To Capture New Customers With Google Search Ads

15 Jun

Are you a small or medium-sized business looking to grow and connect with more customers? If so, you’ve clicked on the right blog. We speak to businesses all over the world who rely too much on the old ways of doing things. They pay too much for old-school advertising with no way to track performance […]

SEO and Social Media: How Search Boosts Social Efforts

14 Jun

Is there a link between SEO and social media? Depends on who you ask. Regardless, businesses today are eager to stand out in the search engine results pages (SERPs) and social space alike. And just like you can’t ignore social media these days, the same rings true for SEO. That’s because both channels are absolutely […]

How Many People Actually Use Apple Maps?

14 Jun

Since Apple Maps launched in 2012, that has been the big question. As with the rest of its business, Apple does not make it easy to figure out the answer. But whether you realize it or not, your business likely benefits from appearing on Apple Maps, or perhaps it doesn’t benefit because you have ignored […]

How to Use Google Discovery Ads

14 Jun

Google discovery ads are changing the game by implementing a more powerful AI to take a lot of the guesswork out of paid advertising on Google. Instead of manually optimizing your ads over time, Google AI will take care of it for you using its massive amounts of data. How? That’s what we’re going to […]

Google Marketing Livestream 2021: What You Really Need to Know

14 Jun

Huge thanks to PPC experts Susie Marino and Francine Rodriguez for their collaborative efforts on this roundup! Google Marketing Live, a brief history: In 2019, we learned about Discovery Ads, Gallery Ads, and Max Conversion Value. In 2020, we learned that even Google couldn’t withstand a pandemic. In 2021, we learned that Alicia Keys hates being marketed to. All […]

How to Create a Custom WooCommerce Cart Page (No Coding)

14 Jun

Do you want to create a custom WooCommerce cart page? The default WooCommerce cart page is not optimized for conversions. By optimizing your cart page layout, you can significantly improve your conversions and get more sales. In this article, we’ll show you how to customize your WooCommerce cart page without any technical knowledge. Why Create […]

How to Update Old Content that is not Ranking

14 Jun

You’ve decided to do an audit of your website, and you find that you have tons of old content that doesn’t rank. Although you could leave it as it is, SEO experts will tell you you shouldn’t do this because it will drag down the SEO ranking and overall authority of your entire website. Google […]

What is PPC? An Overview for the Uninitiated

14 Jun

Search ranking and sales are on the mind of every almost every digital marketer, copywriter, and web designer. The question is: should I start with PPC or with SEO? However, while most are familiar with SEO, many don’t know what PPC is, or at least, don’t understand how it works. As a reminder, Search Engine […]

Best Free & Affordable Press Release Distribution Services in UK

12 Jun

Best Free & Affordable Press Release Distribution Services in UK PRFire is one of the most helpful public relations and online marketing services in press release distribution for clients who want their business to be noticed, and it comes with numerous free, as well as charged services within a reasonable price range. Its journalists refine […]

The Hidden Tool Online Consumers Use to Find Hidden Inventory Sales

11 Jun

Have you ever wanted a fast way to get the best deals in retail stores like Walmart, Home Depot, Target, and more? Whether you’re just looking to save some money or you’re into retail arbitrage, the ability to easily check product inventory from the comfort of your home is something many people only dreamed about. […]

Powerhouses for SEO and marketing in 2021

11 Jun

30-second summary: Reddit is the seventh most popular website in the US while Quora has a DR of 91 These factors make for great opportunities to build your brand’s online presence and enhance your E-A-T standing This comprehensive guide helps you take advantage of Quora and Reddit marketing Get ready to take advantage of the […]

How to Write Perfect Paid Social Media Marketing Objectives (With Examples)

11 Jun

Having a marketing plan isn’t enough for success. You need strategic marketing objectives to help you set, plan for and achieve your business goals. And you need to have them not just for your overall marketing plan but also for specific portions, such as paid social media marketing. This guide will offer you a detailed […]

6 Best SEO Checker and Website Analyzer Tools Compared (2021)

11 Jun

Are you looking for the best SEO checker and website analyzer tool? An SEO checker tool can help you get a clear picture of your SEO, give you ideas to improve, and help you increase website traffic from SEO. In this article, we’ll share our expert picks of the best SEO checker and website analyzer […]

5 Privacy Policy Generator Options For Your Website

10 Jun

If you collect information from your website visitors, you may be required by law to post a privacy policy on your website. While not every country has privacy policy requirements, many auxiliary laws make the addition of a privacy policy necessary for compliance. Plus, if you want your website to be visible to a global […]

How to Effectively Use Email Newsletters for Marketing

10 Jun

There are many ways to reach a customer these days. Between social media, display ads and direct email newsletters, the possibilities are near endless. And also overwhelming. How do you choose which marketing channel to focus on? Marketing email newsletters have been around for decades. While it was a novelty at first to receive these […]

Financial services social media strategy recommendations [trends guide]

10 Jun

Our financial services social media strategy recommendations and best-practice case studies put you in the driving seat to accelerate your financial services’ ROI from digital marketing Over the past few years, financial service organizations have embraced social selling programs and employee advocacy. Those integrating the data they have generated by their financial services social media […]

How to Use Reverse Image Search For Competitor Research

10 Jun

What do backlinks, reverse image search, and your business have in common? Your bottom line. Sure, you can blog until you have hundreds of posts on your site, but it takes time. Can your business afford to wait? Probably not. This is where a backlinks strategy comes in. Not only can it help with boosting […]

Aligning Content with Intent Webinar – Q&A

10 Jun

We had a great time hosting our webinar around SERP analysis last week. For those of you who weren’t able to attend, myself, Monique Johnson and Doug Antkowiak discussed how search engine results for a keyword reveal what Google understands about the intent behind the keyword. Micro-Moments provide an easy framework to quantify what these intents […]

How To Optimize Your Website For Higher Conversion

10 Jun

Conversion rates need to be taken seriously, considering it is the prime indicator if your online profile engages and convinces the audience to use your products or services. A high conversion rate signifies a successful online presence and marketing strategy, essential for all modern-day businesses. What is a good conversion rate? On average, a conversion […]

How to Add Two-Factor Authentication in WordPress (Free Method)

10 Jun

Have you noticed how popular sites like Facebook and Google are now giving you the ability to add two-factor authentication to improve security? Well, now you can add two-factor authentication to your WordPress site. This ensures maximum security for your WordPress site and all registered users. In this article, we will show you how to […]

Get privacy-safe customer insights with Google Analytics

10 Jun

We want to make the new Analytics experience as intuitive to navigate as possible, so you can discover key insights with unprecedented speed and ease. In a new modular left navigation, we’ve organized important use cases into workspaces that will guide you to the reports, analyses, or data — like advertising conversions — you’re looking […]

Get privacy-safe customer insights with Google Analytics

10 Jun

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