7 Local SEO Tips for the 2021 Holiday Season 01 Dec Finally, the prime time for businesses is here — the holiday season. This year, the National Retail Federation is predicting the total holiday sales may surpass last year’s $789.4 billion. To cash in on the 2021 holiday season, you need to prepare beforehand by implementing holiday local SEO strategies. Think about it. You have two […] Read More
But Really, When is the Best Time to Post on Instagram in 2022? 01 Dec You know the opening scene in the Lion King where Rafiki, in firm warrior I pose, presents Simba to the kingdom? The best time to post on Instagram is sort of like that. Except every marketing blog thinks it’s Rafiki. And Simba [aka the data] is like “I’m not so sure about this…” So when is the […] Read More
But Really, When is the Best Time to Post on Instagram in 2022? 01 Dec You know the opening scene in the Lion King where Rafiki, in firm warrior I pose, presents Simba to the kingdom? The best time to post on Instagram is sort of like that. Except every marketing blog thinks it’s Rafiki. And Simba [aka the data] is like “I’m not so sure about this…” So when is the […] Read More
How to Properly Rename Categories in WordPress (Beginner’s Guide) 01 Dec Do you need to rename some categories on your WordPress site? As your site grows, you might need to change the name of some of your categories or merge them with other categories. In this article, we will show you how to properly rename categories in WordPress without affecting your SEO strategies. Why Rename Categories […] Read More
The Pros and Cons of Using Affiliate Marketing to Grow your Business 01 Dec Business growth is synonymous with creativity. One of the hardest parts of going into business is finding creative ways to let the world know that you are in business (and that you offer something they need). Even companies that have been in business for years can struggle to get their name out into the marketplace […] Read More
Product reviews update and your site | Google Search Central Blog 01 Dec Monday, December 1, 2021 Back in April 2021, we shared a product reviews update that was designed to promote high quality product reviews. We are now rolling out a new update, the first major update since April, that may change how your product reviews rank in search results. In particular, if you have made positive […] Read More
The Top 25 Most Influential PPC Experts in 2021 30 Nov If there’s anything COVID-19 has taught us is the importance of community. As an organization, one of our many goals is to uplift the PPC industry and be a platform to highlight the growing talent in this community. Keeping that in mind, we are excited to present you all with the highly anticipated Top 25 […] Read More
2021 State of SEO Webinar: Your Questions Answered 30 Nov Thank you for everyone who joined our State of SEO webinar in mid-November; we welcome you to access the on-demand recording at your convenience. We wanted to use this webinar as an opportunity to engage and see how the community was feeling about various aspects of SEO as we all plan for 2022. We appreciate […] Read More
4 Ecommerce Trends You Need to Know for 2022 30 Nov Today, it’s easier than ever to shop online with just a few touches on your smartphone. Before 2020, online shopping was already on the rise. The pandemic only pushed the growth of ecommerce faster with revenue projected at $5.02 billion in 2022. While physical stores aren’t going away, consumers want choice and convenience. It’s important […] Read More
Define effective digital marketing KPIs to achieve your goals in 2022 30 Nov Set your Key Performance Indicators, make them SMART KPIs, and align your objectives using the RACE Framework to achieve a winning marketing strategy and YOY growth Digital Marketing KPIs or Key Performance Indicators are quantifiable goals that help you to track and measure success. In a changing marketing landscape, such as today in the era […] Read More
Introducing The RACE Framework: a practical framework to improve your digital marketing 30 Nov Streamline your planning and measurement of digital marketing with the RACE Framework We created the RACE Framework to help digital marketers plan and manage their digital marketing strategy in a more structured way since we found that many don’t have a well-formed digital marketing strategy. To explain and fully define ‘What Is Digital Marketing?’ we […] Read More
The Impact of Continuous Scrolling on SEO 30 Nov Google recently made a change to mobile search results. It’s called continuous scrolling, and while it’s a minor tweak to the SERPs, it might have an impact on your SEO. Here’s everything you need to know about continuous scrolling. What Is Continuous Scrolling? You always hear marketers talking about the distinction between page one and […] Read More
What is Keyword Search Intent 30 Nov When it comes to leveraging keywords in SEO, there’s more to it than simply selecting words and plugging them into a webpage. Search engines are now more intuitive when it comes to understanding and ranking content on the web. Where previously the authority of a topic could be determined by how many times a keyword […] Read More
Substack vs WordPress: Which One is Better? (Pros and Cons) 30 Nov Are you comparing Substack vs WordPress and wondering which one is better? Substack and WordPress are both publishing platforms that allow you to easily publish content online and sell membership subscriptions. In this article, we’ll compare Substack vs WordPress to find out which one is the better platform. Editor’s Note: Looking for a more affordable […] Read More
Are Long Tail Keywords Your Search Secret Weapon? – The Click Fraud Blog 30 Nov If you’re in digital marketing, you already know that long tail keywords are often held up as the goose that lays the golden egg. These search terms can be low competition and low volume, but high converting. Basically, search engine gold. Well, that’s the theory anyway. Granted, it doesn’t always work like that. But understanding […] Read More
10 Best Content Writing and Editing Tools to Help You Become a Better Writer 30 Nov As a marketer, you’re not only focused on generating leads for your inbound funnel, but you’re also a content writer. Whether it’s for your paid ads, blog posts, or to fuel your email marketing, you know that content is essential for almost every aspect of what you do. And if you want y9our content to […] Read More
We Tested Display Expansion for Search & Here’s What We Found 29 Nov Over the last several months, Google has recommended enabling the Google Display Network for Search campaigns that are not meeting their daily budget goals. Essentially, no new assets are required, as Google will re-purpose the text ads the campaigns are currently running, though you have the option to add Responsive Display Ads to help optimize […] Read More
What Motivates Consumers to Buy on Social Media? 29 Nov Several years of research has gone into optimizing the ecommerce checkout process. Every facet of the customer experience has been peeled back, tested and tested again, resulting in an abundance of data marketers can use to optimize for conversions. Social commerce, on the other hand, is the next frontier. The latest evolution in online shopping […] Read More
Digital marketing strategy template – free planning tool 29 Nov Use our digital marketing strategy template integrated across the RACE Framework to plan and get ahead in your digital marketing We all know the old saying “if you fail to plan, you are planning to fail”, but when it comes to digital marketing, this really is the case. Heading into 2022, it has never been […] Read More
X Creative (Copy & Pasteable!) Holiday Customer Messages 29 Nov To our valued customers, As the end of the year draws near, we’d like to take this opportunity to extend a heartfelt thank you to all of you for your support. Thank you for choosing us and we wish you a wonderful holiday season and happy new year! How about sending something to your customers […] Read More
How to Resend New User Welcome Emails in WordPress 29 Nov Do you want to resend welcome emails to your WordPress users? A welcome email helps build trust with new users and ensures that people remember your website. However, your welcome emails can sometimes end up in spam, or users didn’t receive the email. That’s why it’s important to resend welcome emails. In this article, we’ll […] Read More
Social media marketing campaign planning, step by step 29 Nov To make sure your campaign is as successful as possible, you need to plan and strategize the campaign in advance. Wondering how to plan a social media marketing campaign? If you have a new feature coming out, a holiday that you want to capitalize on, or maybe you’re releasing a brand new product, there are […] Read More
How to Add and Customize Admin Columns in WordPress 26 Nov Are you looking for a way to add and customize admin columns on your website? WordPress shows built-in columns by default for posts, pages, comments, users, and more. However, you can make your editorial workflow faster and smoother by adding more admin columns. In this article, we will show you how to add and customize […] Read More
A 2021 update on mobile-indexing | Google Search Central Blog 26 Nov Friday, November 26, 2021 We first started working on mobile-first indexing a number of years ago. Since then, we’ve switched to indexing the majority of web pages with Googlebot-Smartphone. Our existing plan was to complete mobile-first indexing by March of this year. In the meantime, after analyzing the sites that are not yet indexed mobile-first, […] Read More
Retailers Turning To Social Media To Promote Black Friday And Small Business Saturday 25 Nov While Black Friday existed long before the Internet was around, Small Business Saturday – which is … [+] now only in its 11th year – was truly born in the social media era. getty Christmas is coming, but first comes “Black Friday,” which even in the era of ecommerce and online retailers – not to […] Read More
Google AdSense Guide: increase earnings and escape low CPC 25 Nov 30-second summary: There are many factors that affect your AdSense performance right from content quality, ad placements, media selection, and so on High traffic doesn’t directly indicate high earnings, in fact, some of your practices may be equivalent to handing out money to your competition Here are six informed steps to help you earn more […] Read More
How to Limit the Number of Posts in WordPress RSS Feed 25 Nov Do you want to limit the number of posts in your WordPress RSS feed? By default, WordPress displays the ten most recent posts in the main RSS feed. You can change that to include more or fewer articles in the feed. In this tutorial, we’ll show you how to easily limit the number of posts […] Read More
Marketing objectives to support your SMART goals 25 Nov From SMART to SMARTER marketing objectives: Discover how to define marketing objectives, measure your digital marketing channels and campaigns, and use data to inform strategy When identifying specific marketing objectives to support your long-term goals, it is common practice to apply the widely used SMART mnemonic. You will know that SMART is used to assess […] Read More
Telegram’s Sponsored Messaging Explained 25 Nov Great news. Folks! Telegram has launched its sponsored messaging functionality. And the best part? It won’t increase the number of ads displayed on the platform. Sponsored messages on Telegram are the latest social media updates to take the marketing world by storm. This new functionality will allow users to promote and share […] Read More
Attitude of Gratitude: 3 Seer Team Themes from 2021 25 Nov The Persian Poet, Rumi, had a lot to say about being grateful: “Wear gratitude like a cloak and it will feed every corner of your life.” “Thankfulness brings you to the place where the Beloved lives.” And one of my favorites… “Gratitude is the wine for the soul. Go on. Get drunk.“ The gist is, […] Read More
