7 of the Best Popup Scripts and Plugins for Every Project 13 Sep Back in the early days of the web, businesses were scrambling to make their advertising and marketing stand out. An “early to the scene” web hoster, Tripod, became a haven for webmasters and business owners alike – giving companies the potential to design their homepages, and sponsor adverts across different sites. In one freak accident, […] Read More
4 Ways Social Media Can Revitalize Small Business Competition 13 Sep Proactive change is a precursor to growth. But forced change, which has been a constant over the last couple of years, is a challenge that tests perseverance, builds resilience and breeds perspective. Small business owners know this all too well. Small businesses, which account for 99% of businesses and employ 47% of workers in the […] Read More
Website Design vs Website SEO: Which Is More Important? 13 Sep Creating a website design that flows well, is unique, and generates conversions can be difficult to coordinate. It becomes even more complex when website search engine optimization (SEO) has to be considered as well. Incorporating integral SEO components is where website development and website design bump heads. The creative team will want a high imagery […] Read More
Privacy’s Impact on Facebook Ad Targeting (+8 Tips to Succeed) 13 Sep Facebook has been a crazy powerful advertising platform for nearly 10 years now. It’s part of the duopoly most companies talk about, along with Google Ads, as they are the easiest platforms to get started with in advertising. Over the years, the targeting options have gotten super granular to help you better reach your potential customers. […] Read More
How to Properly Move from Shopify to WooCommerce (Step by Step) 13 Sep Do you want to move from Shopify to WooCommerce? Many users want to move from Shopify to WooCommerce to avoid higher costs or have more control over their online stores. In this tutorial, we’ll show you how to easily move from Shopify to WooCommerce with step-by-step instructions. Migrating from Shopify to WooCommerce Shopify and WooCommerce […] Read More
4 Ways to Impress Virtual Event Speakers – Pro Tips for Success 11 Sep Reading Time: 6 minutes Virtual event speakers are often not given the attention they deserve. Even when events are virtual, they’re often asked to travel, certainly must spend time preparing for their presentation and then give it without any feedback or recognition. Speakers are also often expected to be present and available throughout the entire […] Read More
How to Create a Wikipedia Page 10 Sep Wikipedia is an ever-evolving, user-generated encyclopedia that allows users to add content, including pages, articles, and general knowledge. Topics span from pinball to Prometheus and everything in between. If you’re interested in creating a Wikipedia page for your business or marketing endeavors, you should know upfront that getting a page added to the encyclopedia is […] Read More
Domain Extensions 101: .Com vs .Net vs .Org 10 Sep Whether you’re starting a business and need a website or looking into a site migration — your decision between these 3 top-level domains (TLD) could potentially make or break your digital presence. Set yourself up for success with an informed decision about your website’s domain extension! What are the Differences Between Domain Name Extensions? In the US, […] Read More
The 4 Pillars of Successful Campaigns 10 Sep What the Best HVAC SEO Campaigns All Have in Common It’s no secret, SEO (short for search engine optimization) is a highly effective marketing strategy for HVAC companies. But you probably already knew that. You’re reading this blog, after all. What you don’t know are the specific tactics that every successful HVAC SEO campaign has […] Read More
Web Log Analysis is Essential to a High-Performing Website 10 Sep Any web page, from a search engine optimization (SEO) perspective, has two distinct audiences, one real and one virtual. For the real audiences – the people who visit your pages, consume your content and transact on the site – surface-level content is king. What you say, how you say it and how you present it […] Read More
5 Best WordPress Cloud Storage Plugins 2021 (w/ Free Options) 10 Sep Are you looking for the best cloud storage plugins for WordPress? Cloud storage plugins make it easy to store and access your website files from anywhere in the world. They can also automatically sync your data, so it’s safe and always backed up. In this article, we’ll share some of the best WordPress cloud storage […] Read More
Why Google is Updating How Page Titles are Displayed & What You Can Do About It 10 Sep This post was written by: Katie Kirchner & Rebecca Feinberg. Google Has Updated the Way It Serves Web Page Titles Until now, website owners were in control of how their page titles were displayed in search results. In August, Google announced that it is testing updates to how title tags are generated on the engine’s […] Read More
5 Reasons To Make Your Social Media Multilingual 09 Sep 5 Reasons To Make Your Social Media Multilingual by Adam | September 9, 2021 Multilingual social media has incredible potential to attract new target audiences. Let’s see: the internet has more than 3 billion users, with even more than one account per person. Many businesses do not want to understand this fact and make it […] Read More
12 Tried & Tested Ways To Promote Your Content on LinkedIn 09 Sep Reading Time: 5 minutes There’s no doubt that LinkedIn gained widespread popularity as a platform for connecting employers and job seekers. But now, it serves a much greater purpose than recruitment. This versatile platform has emerged as a powerful tool for networking, creating brand awareness, and building valuable customer relationships. You’re majorly missing out if […] Read More
Plug revenue leaks with these 3 CX analysis techniques 09 Sep Discover your top customer experience (CX) issues quickly How do your customers, both current and prospective, really feel about the experience they’re having with your brand? How can you best measure this? In this post, I share three cost-effective analysis techniques you can use to get these answers. I realize it’s more fun to focus […] Read More
What is OTT Advertising & Is It Beneficial for Local Businesses? 09 Sep The world of OTT is so close to us and yet so far away. On the one hand, we are VERY familiar with Netflix and YouTube, and we either have or know someone with a smart TV or a Roku. But on the other hand, we (or at least most of us) have no idea […] Read More
How to Get Started with Email Automation 09 Sep Do you remember the heyday of email chain letters? It was considered good luck to send an email to 25 of your closest friends, or else there were (silly) consequences. Email chain letters were the early 2000s version of “viral” content before social media existed. We may not forward emails for good luck anymore, but […] Read More
What is Twitter Spaces? Audio Chat Comes to Twitter 08 Sep While images once dominated the social media landscape (and they still do), audio has gained momentum in the last couple of years. The social audio app Clubhouse created a lot of buzz when it launched in 2020 on an invite-only basis. Now Twitter has come up with Twitter Spaces to facilitate live audio conversations on […] Read More
Using Google Ads Extensions For Marketing Success – The Click Fraud Blog 08 Sep Setting up your Google Ads is just the first step. Of course, all marketers want to maximise CTRs and conversions, we all want our money’s worth. And this is where Google Ads extensions come in. Google rewards ads that perform well, which means an optimised CTR, low bounce rates and decent conversions. It’s all about […] Read More
Applying the inverted triangle principle to content marketing 08 Sep Stand out, get noticed and engage your audience with the inverted triangle principle To attract an audience’s attention, start with the end in mind. Brands embracing a content marketing strategy should study one of journalism’s key models: the inverted pyramid. This storytelling approach states that the most important elements of a story must come first, […] Read More
Here’s What Google FLoC Means for Advertisers 08 Sep With a focus on a more private browsing experience, Google has announced that it will deprecate third-party cookies. Not long after, it announced the concept of Federated Learning of Cohorts, or FLoC, to create solutions and alternatives for advertisers while maintaining privacy for users. The concept of FLoC isn’t easy to grasp, and it has raised a […] Read More
14 HVAC Marketing Strategies to Grow Leads & Revenue 08 Sep Post Summary Modern homeowners turn to Google to find an HVAC company near them. Your website needs to be found on the first page of Google to increase qualified leads, booked jobs, and revenue. We share the HVAC marketing strategies we’ve used to grow heating and cooling businesses across the United States. How to Build […] Read More
B2B Sales Prospecting: A Quick Guide 08 Sep A business needs to have a steady stream of buyers to find success. This requires seeking them out actively, but when you do, you need to make sure they’re likely to do business with you long-term. It all comes down to how you go about prospecting your leads. In this guide, we’ll discuss what B2B […] Read More
54 Key Tips for Websites and Marketing 08 Sep A visitor clicks “submit,” a lead is born. It happens a million times a day, all over the web. They searched, they found a website, it was clear and persuasive, they filled out the contact form. That’s what a lead generation website does. It builds a bridge from a traffic source to a thank you […] Read More
Why you’re not getting results from your influencer marketing 07 Sep Businesses have a tendency to make many of the same mistakes when collaborating with popular social influencers, errors that prevent them from getting the results they crave Influencer marketing has been around for as long as marketing itself. Only in the modern age, the term influencer marketing is invariably used to describe the sort that […] Read More
6 Predictions From the Best Social Media Campaign Ideas of 2021 07 Sep Of the billions (maybe trillions) of forgettable posts that are published on social every day, there are always a few social media campaign ideas that we can’t seem to forget. You know what I’m talking about. That successful social media campaign that goes viral for days and inspires a slew of copycats who wish they […] Read More
How to Improve Your Google Rankings (Without Getting Penalized) 07 Sep Top Google rankings are a pinnacle of online business success. According to Backlinko, the first result on Google gets 31.7 percent of all clicks — while results on the second page receive just .78 percent of clicks. I’ve talked to a lot of business owners and managers – newbies and veterans alike – who have […] Read More
How to Learn, Inform, & Impress With Your Data 07 Sep It’s no secret that I LOVE paid advertising. I wish I could play with ads all day, every day. But, I can’t. No one can. That’s because they cost a pretty penny. You don’t have to love PPC as much as I do. However, when running ads, you DO have to ensure all the money […] Read More
How to See Who Is Following My WordPress Site (4 Quick & Easy Ways) 07 Sep Do you want to see who is following your WordPress site? Seeing who follows your website lets you better understand your audience and improve your website to suit their needs, so you can grow your traffic and get even more followers. In this article, we’ll show you how you can easily see who is following […] Read More
Why Your Emails Are Going to Spam and Ways You Can Put a Stop to It 07 Sep Spam — to know it is to hate it. Ever since the first unsolicited advertisement was sent by telegraph in 1864, consumers have been contending with what we now call spam, and the mass adoption of email has only made it easier for scammers and legitimate businesses alike to stuff our spam folders with ads […] Read More
