Does Content Repurposing Really Work? 04 Oct Reading Time: 6 minutes Why aren’t more content creators taking advantage of content repurposing? Currently there are roughly: 800 million videos on YouTube 600 million blogs in the world 48 million podcast episodes Yet the vast majority of that content is silo’d, meaning, the video, blog post or podcast only exists as that single piece […] Read More
How to Make a YouTube Video in 5 Easy Steps 02 Oct You might have heard, video marketing is taking over. If you’re not currently using videos in your marketing, you’re already behind. In this post, you’re going to learn an easy way to make great Youtube videos and grow your channel using your phone. Why Video Is Here To Stay Video content’s popularity only keeps growing. […] Read More
Simple Ways to Reduce Back & Neck Pain When Working From Home 02 Oct Simple Ways to Reduce Back & Neck Pain When Working From Home If you’re one of the millions of Americans working through back and neck pain, you should know that there are plenty of proactive steps you can take to reduce discomfort and even prevent future issues. It’s simply a matter of taking action. 4 […] Read More
How to Automatically Post to Facebook From WordPress 02 Oct Do you want your blog posts to be automatically posted to Facebook from your WordPress site? Facebook is one of the largest social media sites in the world with more than 2 billion active users. Sharing your blog posts there will help increase pageviews and drive traffic to your site. In this article, we’ll show […] Read More
Track These GA Events If You’re Doing A/B Testing 01 Oct A/B testing is brilliant. It lets you compare two or more versions of the same page element, paid ad, or another variable to see which one performs the best. In other words, it’s a key way to improve your content, increase user engagement, and boost conversion rates across your site. What’s not to like? Additionally, […] Read More
How to create an effective pharmaceutical marketing strategy in 2022 01 Oct Combine opportunity, strategy and action to identify the right approach for your pharma brand The last 18 months has been a rollercoaster ride for many of us, not least those within the pharmaceutical sector. The COVID-19 pandemic has influenced the way pharma brands communicate and deliver their products: consumers are becoming more knowledgeable and proactive, […] Read More
How to Use Transcription Services to Repurpose Your Content 01 Oct Keeping your audience engaged with your content is a full-time job in itself. You must constantly evaluate your current content’s engagement metrics while also anticipating the needs of your growing audience. With this in mind, new and updated content is crucial to any successful digital marketer’s strategy. How can you generate new content without spending […] Read More
7 Best WooCommerce Reporting and Analytics Plugins for 2021 01 Oct Are you looking for a reporting plugin for your WooCommerce store? A reporting and analytics plugin for WooCommerce will help you track your online store’s performance and also give you key insights to understand your audience and boost your revenue. In this article, we’ll help you pick the best WooCommerce report and analytics plugins for […] Read More
Three organic search opportunities for your local business 01 Oct 30-second summary: Following pandemic-driven shopping trends, lots of local businesses had to explore online marketing opportunities Google offers a few great ways for a local business to get found through organic search Local 3 Pack is Google’s search element containing top three local businesses based on your search query. To rank in the Local 3 […] Read More
Best Ecommerce Website Builder You Should Consider Using 01 Oct Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Every great online store starts from the same place—with an ecommerce website builder. These tools make it easy for anyone to launch an ecommerce business by building a website from scratch. So if you’re […] Read More
How to Capitalize on Misspellings and Typos in Social Listening 30 Sep I’ll let you in on a secret. People are talking about you online. Whether it’s a direct @ mention on social media or involvement in an untagged rant—the likelihood is, there’s a lot of conversations occurring on “dark social” that you don’t know about. For the most part, brand mentions are a marketing score (even […] Read More
11 of the Best Social Media Management Tools to Try 30 Sep Trying to choose between social media management tools? From planning and scheduling your posts to analyzing and optimizing their performance, there’s plenty of legwork involved. And you can’t afford to “just wing it” with these tasks anymore. Fact: 88% of marketers believe that social positively impacts their bottom line. This speaks to the importance of […] Read More
Data-Driven Attribution as the New Default in Google Ads: What You Need to Know 30 Sep When it comes to PPC, there is no one person who knows all the intricacies of every platform like the back of their hand. I’ll admit, as a seasoned Google Ads vet, attribution models has been my weak point in terms of expertise—up until recently. Google has yet again stirred the pot by releasing changes […] Read More
Backlinks, Bots & Domain Authority – What’s The Link? – The Click Fraud Blog 30 Sep As a business owner, how many websites about your SEO do you get each day? How many offers of backlinks and domain authority building do you get every week? Come to think of it, do you even notice any more? A crucial part of SEO strategy is the building of backlinks. The whole point is […] Read More
Selling on Instagram: Everything You Need to Know 30 Sep Businesses shouldn’t be shy about selling on Instagram anymore. Instagram is booming for brands right now. The Sprout Social Index 2021™, UK & Ireland report found 54% of UK consumers use Instagram. Social commerce is on the rise too, with 63% buying from social in the last year. And as noted in our guide to […] Read More
How to Add a CRM on Your WordPress Site and Get More Leads 30 Sep Do you want to add a CRM to your WordPress site? Integrating WordPress with a CRM allows you to easily manage customer interactions on your website and follow up with leads. In this article, we’ll show you how to add a CRM on your WordPress website to boost conversions and sales. What Is a CRM? […] Read More
How to Create Welcome Emails That Leave an Impression 30 Sep There’s no underestimating the benefits of a good first impression. When it comes to email marketing, welcome emails are a fantastic way to say “hello” to new subscribers and pave the way for a great ongoing relationship. Aside from the long-term benefits, they also generate five times more clicks and four times more opens than […] Read More
14 Metrics You Can Use to Measure Employee Advocacy 30 Sep You’ve shared your content through the proper internal channels. You’re seeing more employee posts on LinkedIn and Twitter. Overall, your employee advocacy program seems to be performing well. But can you prove it? To accurately measure employee advocacy initiatives, you need to have a clear goal in mind. Whether your needs lie in brand awareness, […] Read More
Tie SEO to Business Objectives to Secure Resources and Executive Buy-In 29 Sep Organic search remains one of the most powerful channels for marketers. Success in the channel relies, in large part, on well-reasoned and well-executed SEO strategy, but the work of SEO is too often misunderstood or undervalued by the business. As a result, getting buy-in for even seemingly obvious SEO projects can feel like an uphill […] Read More
How to structure a manufacturing marketing plan using RACE 29 Sep The manufacturing industry is moving towards increased use of technology and automation, but manufacturing marketing is not on the same level yet Marketing is an important part of a manufacturing company’s activities as it connects you with both wholesalers and distributors, ensuring that your product reaches your customers. The manufacturing industry has experienced a rapid […] Read More
The Ultimate Guide to PPC Marketing 29 Sep Mark Twain once said that “many a small thing has been made large by the right kind of advertising”; and in the digital world, where everything is so fast forward, advertising plays a vital role in making your brand memorable. When it comes to advertising, Pay-per-click (PPC) marketing is one of the most effective forms […] Read More
What Fresh Content Really Means to Google (+How to Create It) 29 Sep We commonly hear that having fresh content can help your SEO, but it’s not as common for us to see a breakdown of exactly what fresh content means and how important it is for ranking. So in this post, we’re going to cover: What content freshness is and how it’s measured. When content freshness is […] Read More
How to Add or Remove Capabilities to User Roles in WordPress 29 Sep Do you want to add or remove capabilities to user roles in WordPress? WordPress comes with a simple but powerful user management system. Each user has capabilities based on the roles they are assigned. In this article, we’ll show you how to modify user roles in WordPress by adding or removing capabilities from user roles. […] Read More
How to Put Quality Over Quantity 29 Sep There are a few things in life where having more is better, even if the quality leaves something to be desired (see: pizza). But most of the time — and especially when it comes to your content marketing — it’s quality, and not quantity, that really counts. With so much content out there, you’d be […] Read More
How to Get More Views on YouTube: 11 Ways That Work 29 Sep Trying to figure out how to get more views on YouTube? Hey, you’re not alone. Brands and creators often struggle for viewers’ attention when they’re in the early stages of channel growth. But boasting over a billion collective hours of content viewed per day, recent YouTube statistics signal that there’s plenty of attention to go […] Read More
High-Quality Content Creation Tips to Boost Your SEO 28 Sep Every experienced online content marketing strategist worth their salt will tell you that “content is king” when it comes to obtaining more qualified leads. And it’s true—content is and will most likely always be one of the leading factors that contribute to higher conversion rates. But there are so many different kinds of content out […] Read More
5 focuses 2022 [medical marketing strategy] 28 Sep Why taking a strategic view of your medical marketing will help set you up for success in the year ahead As we approach the final quarter of the year, marketers in the medicine sector will already be looking ahead to 2022. The last 18 months has been a turbulent time but one that has also […] Read More
How to Streamline PHP for SEO 28 Sep There’s a lot of misconceptions about PHP for SEO. Many people don’t understand it, what it is, how we use it, and how it impacts our SEO. The good news is that you don’t likely have much to worry about. PHP can make your website better for SEO and better for your users. The key […] Read More
How Can Brands Achieve Supreme Consumer Engagement 28 Sep Marketers are becoming more creative when it comes to reaching their audience. This is why audio ads have become increasingly popular. For those of you that may not have heard of it, audio ads are ads in audio format. They are primarily delivered through online streaming platforms that include YouTube, Pandora, Apple […] Read More
The 5 Best Marketing Campaigns We’ve Ever Seen (& How to DIY) 28 Sep As consumers, we are inundated by targeted marketing campaigns all day, every day. But the thing is, there are marketing campaigns—promo codes, marketing emails, social posts, search ads, and more—and then there are MARKETING. CAMPAIGNS. The ones you talk about or share with others. The ones that make you see a brand in an entirely different way. The […] Read More
