AdSense Switches to First-Price Auction: What It Means for Your Business

13 Oct

Google AdSense announced last week that ad bidding was being transitioned to a first-price auction. Advertisers had been subject to the second-price auction since the early days of online display advertising but slowly many platforms have switched to using the first price of the auction winner. While the official announcement from Adsense stated that it […]

Your ISP is Watching Your Social Media Profiles – Here’s How VPN Can Help

12 Oct

Your ISP is Watching Your Social Media Profiles – Here’s How VPN Can Help by Adam | October 12, 2021 Every Google search you do on the Internet passes via your ISP (Internet service provider) monitors. This means that nothing is hidden from your ISPs, not even your social media activities or website traffic. As […]

10 Google Secrets You’ll Want to Know

12 Oct

Do you consider yourself a Google expert? Think you know all the ins and outs of the search behemoth? If you answered yes to either of those questions, you might be in for a surprise. Google contains myriads. The search giant constantly evolves its algorithms and offerings, from secret search functions to in-house SEO guides. […]

Behind the Handle with Social Media Tea [Q&A]

12 Oct

If you work in social media, you already know that your role is often misunderstood. Those on the outside looking in may assume social marketers have a fun, stress-free, entry-level role. But that’s simply not true. With the goal of highlighting the realities of working in marketing, Social Media Tea provides an outlet where social […]

What it Takes to Stop Ransomware Threats

12 Oct

What it Takes to Stop Ransomware Threats The uncertainty of the world in the global pandemic is stressful enough to perform in business. That said, there is an ever present and growing concern of your organization getting hacked by those that wish you harm – or at least for profit. Let’s learn how to stop […]

Effective Post-COVID Marketing Recovery SEO Tips for 2022

12 Oct

SEO is a constantly moving target with a lot of moving parts. If the pandemic has taught us anything, it’s that it’s that the only way to maintain a strong digital marketing momentum is to continuously change your strategies to accommodate current trends. Generating flexible and adaptable SEO strategies is more important than ever. Your […]

How to Do REAL Growth Marketing (22 Strategies & Examples)

12 Oct

To many business owners and marketers, the term “growth marketing” may seem redundant. Marketing is what you do to grow a business, so isn’t all marketing growth marketing? Too many professionals get this definition wrong and end up missing out on major opportunities for growth. So what exactly is it? In this complete guide to growth marketing, we’re […]

How to Make a Separate RSS Feed for Each Category in WordPress

12 Oct

Do you want to make a separate RSS feed for each category in WordPress? Categories allow you to easily sort your content into major sections. Adding category RSS feeds can help your users subscribe to specific areas of your website that interest them. In this article, we will show you how to easily make a […]

People of Seer: Meet Kristin Bigness

11 Oct

Welcome back to People of Seer: Remote Edition! In this series, you’ll get to meet our team and learn about what makes them the best around (in our humble opinion). 💡 Kristin Bigness, Sr. Creative Manager, Explorer, and Musician How would you describe what you do for your job? What’s a day-in-the-life look like? On […]

10 Instagram Best Practices to Build Your Audience

11 Oct

With Instagram being the most frequently accessed social network among U.S users, brands can’t afford to not be on Instagram. But it’s not enough to simply create an Instagram profile for your brand and leave it at that. Your presence on the platform should serve a purpose and deliver some kind of business value. To […]

What moves are agency leaders making in 2021/22?

11 Oct

Have you ever wondered what other agencies are prioritizing over the next half year and where they want to improve the most? You don’t often get a scoop of your competitors’ strategic priorities, but today you do! As a technology services provider for digital marketing agencies, we do market research in regular intervals to make […]

7 Ways to Lower Facebook CPM (Post-iOS 14)

11 Oct

As we knew it would, the release of Apple iOS 14 earlier this year has impacted Facebook advertising in a dramatic way. Now that a few months have passed and the dust has settled, I want to share with you something I’ve observed in my clients’ accounts: that CPMs are rising. So in this post, I’m […]

Being Funny on Social Can Drive Serious Business

11 Oct

Look, it isn’t essential to be funny on social media—but my goodness, it helps. Humour is a hugely powerful currency on social, but beyond likes and engagement, how does cracking a joke on social media actually impact your bottom line? Learn your audience’s sense of humor and love language and use them in your social […]

11-Point WordPress SEO Audit Checklist to Boost Your Rankings

11 Oct

Do you want to perform an SEO audit of your WordPress website so you can improve your search engine rankings and get more traffic? Search engine optimization can be tricky if you don’t know what’s working and what’s not. By performing an SEO audit, you can analyze your site, find opportunities for improvement, and resolve […]

Are You Getting Social Media ROAS and ROI?

11 Oct

Have you ever watched a YouTube video and noticed that all of the ads on the video seem related to what you’re watching? From a marketing standpoint, it seems like a good idea, in theory. You create a product and then attach ads to media that’s consumed by an audience of people who are interested […]

Aligning Search Console testing tools and the URL Inspection tool

11 Oct

Monday, October 11, 2021 In order to help users find and fix issues in web pages, the Search Console team provides three public standalone tools to website owners and SEOs, specifically for AMP, Mobile Friendly, and Rich Results. These tools are internally powered by the same engine as Search Console’s URL Inspection tool, which has […]

Aligning Search Console testing tools and the URL Inspection tool

11 Oct

Aligning Search Console testing tools and the URL Inspection tool

11 Oct

We’re making changes in the AMP, Mobile Friendly, and Rich Results testing tools to be fully aligned with the Search Console URL Inspection tool. The changes include standardization of previous features, plus new features that you may be familiar with from the URL Inspection tool. [ad_2] Source link

Best Marketing Agency Podcasts for Growing Agencies –

10 Oct

Reading Time: 6 minutes There are so many marketing podcasts out there, it can be hard to know where to start. You might have a favorite podcast for your commute or something that you listen to while cooking dinner. Here’s a list of the best marketing agency podcasts that will help give you some insight […]

How to Automatically Tweet New Posts in WordPress

09 Oct

Do you want to tweet your newly published blog posts automatically? Twitter is one of the best platforms to let your followers know whenever you publish a new post in WordPress. By tweeting new posts automatically, you can save time while growing your Twitter followers and website traffic. In this article, we will show you […]

The Best Webinar Software You Should Consider Using in 2021

08 Oct

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Meeting in person is hard to arrange if the entire world’s included on your invite list. With webinars, people can engage in seminars, trainings, demos–no hotel stay or airfare necessary. Your customers will be […]

How to Prevent A/B Testing from Slowing Down Your Site

08 Oct

You’ve probably used tools like Google Optimize for A/B testing to increase conversion rates on your site. These tools allow you to test content by showing different variations of the same page to visitors at random. A/B testing helps prevent websites from spending time and resources on developing features that turn out to be unpopular […]

13 Free User Management Plugins for WordPress (2021)

08 Oct

Are you looking for the best user management plugins for WordPress? User management plugins let you more easily register, edit, and manage users on your WordPress website. In this article, we’ll share our favorite user management plugins that you can use on your WordPress site. Why Do You Need a User Management Plugin in WordPress? […]

How To Add Your Podcast To Your Facebook Page

08 Oct

Reading Time: 3 minutes Did you know that you can now add your podcast to your Facebook Page? In fact, you can add more than one if you have multiple podcasts! The benefits are twofold: First, every time you publish a new podcast episode, Facebook will automatically see that episode and share it to your […]

On-Device Machine Learning and Prediction

08 Oct

Sharing is caring! On-Device Machine Learning Tasks Such As Prediction, Training, and Example Collection This newly granted patent relates an on-device machine learning platform and associated techniques that enable on-device prediction, training, example collection, and other machine learning tasks or functionality. Before reading this post, there are many help, support, and Blog pages from Google […]

On-Device Machine Learning and Prediction

08 Oct

How to Build Paid Ad Campaigns Around Typos, Misspellings, and More

07 Oct

We all make mistakes. It’s part of being human. Unfortunately, in some cases, mistakes can be costly. If you’re a marketer running paid campaigns, mistakes can actually be blessings in disguise. That’s because you can build paid ad campaigns around typos, misspellings, and other types of mistakes if you play your cards right. Mistakes in […]

How to Use Inclusive Language for Your Brand & Business

07 Oct

Diversity, equity and inclusion (DEI) have been hot topics these last few years. While they’re certainly not new subject areas, companies and organizations are paying closer attention to their DEI efforts both internally and externally. Using inclusive language is more than making your social media posts more accessible. It also applies to your internal communications, […]

What are the Benefits of Outsourcing SEO Services in Toronto?

07 Oct

Digital marketing is a multifaceted medium that’s constantly changing and therefore requires a great deal of oversight. Since the updates in the industry can be hard to manage on a daily basis, outsourcing SEO (search engine optimization) in Toronto is the best way to keep up with all of the latest trends and ensure that […]

How to Market Without Cookies

07 Oct

For several years, many digital marketing teams relied on cookies for marketing. However, everything is about to change. Mozilla Firefox and Apple Safari already block third-party cookies, and recently, Google revealed it would no longer support cookies on ad networks and its Chrome browser. What does this mean for marketing teams, and what can you […]

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