How to Run a Fast Social Media Audit (+Free Template!) 22 Sep It’s no secret that businesses today should have some sort of social media strategy. But all too often we see companies improvising with little or no plan. And hey, we totally understand why it happens. Perhaps you inherited your social presence from someone who was “winging it.” Maybe you haven’t had the time to sit […] Read More
Is it possible to harness viral trends? 22 Sep 30-second summary: STEPPS model singles out social currency, triggers, emotional value, public popularity, practical value, and background stories as common points between viral content. People’s tendency to mimic popular behavior and be a part of a group activity results in viral trends. The internet likes content that is raw and genuine. Evelyn Johnson details the […] Read More
Ecommerce Updates To Know As We Approach Q4 22 Sep 2020 has presented many firsts and challenges for various PPCers. Specifically, on the eCommerce side, brands have experienced quite a bit of growth as people have leaned heavier on purchasing online. I recently wrote about “When Surprisingly Good Performance Leads To Tough Questions About The Value Of PPC”, covering how COVID has impacted our overall […] Read More
5 Ways to Maximize Your ROI With Responsive Search Ads 22 Sep Anyone who’s worked in search marketing has had a moment when they feel like they’ve really nailed the perfect ad for their product or service. Witty headline? Check! Compelling call to action? Check! Keyword/ad text pairing on point? Check! As the data sets in, we’re of course sometimes right and sometimes wrong, but we still […] Read More
How to Show Personalized Content to Different Users in WordPress 22 Sep Do you want to show different content to different users in WordPress? Sometimes you may want to show custom content to users from specific locations, on specific dates, or other conditions. Website personalization is not available in WordPress out of the box. However there are easy drag & drop tools that can make life easy. […] Read More
Where will we go with Personalized Knowledge Graphs? 22 Sep Sharing is caring! I’ve written a couple of posts about patents at Google on personalized knowledge graphs (a topic worth thinking about seriously). Personalized Knowledge Graphs are structured information about entities personally related to a particular searcher, the attributes of those entities, the classifications of those entities, and knowledge about relationships between those entities, and […] Read More
Where will we go with Personalized Knowledge Graphs? 22 Sep Sharing is caring! I’ve written a couple of posts about patents at Google on personalized knowledge graphs (a topic worth thinking about seriously). Personalized Knowledge Graphs are structured information about entities personally related to a particular searcher, the attributes of those entities, the classifications of those entities, and knowledge about relationships between those entities, and […] Read More
Where will we go with Personalized Knowledge Graphs? 22 Sep Sharing is caring! I’ve written a couple of posts about patents at Google on personalized knowledge graphs (a topic worth thinking about seriously). When Google introduced the “Knowledge Graph” in 2012, they told us about just one knowledge graph. But it appears that they didn’t intend the idea of a knowledge graph to be a […] Read More
Where will we go with Personalized Knowledge Graphs? 22 Sep Sharing is caring! I’ve written a couple of posts about patents at Google on personalized knowledge graphs (a topic worth thinking about seriously). When Google introduced the “Knowledge Graph” in 2012, they told us about just one knowledge graph. But it appears that they didn’t intend the idea of a knowledge graph to be a […] Read More
Where will we go with Personalized Knowledge Graphs? 22 Sep Sharing is caring! I’ve written a couple of posts about patents at Google on personalized knowledge graphs (a topic worth thinking about seriously). When Google introduced the “Knowledge Graph” in 2012, they told us about just one knowledge graph. But it appears that they didn’t intend the idea of a knowledge graph to be a […] Read More
Social Spotlight: VSCO’s #BlackJoyMatters Shows Social Issues Through a New Lens 22 Sep Overview My husband recently took up photography as a new hobby. One of the first things he learned as a beginner is the importance of focus, which is often associated with a photo’s sharpness. But what he learned (and what I learned, as his excitement bubbled over into our dinner conversations) is that it’s about […] Read More
Best Domain Registrar Reviews of 2020 22 Sep Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. The best domain registrars are affordable, easy to use, and secure. But with thousands of options to choose from, analysis paralysis takes over. From privacy and security to configuration and DNS management, it’s understandable […] Read More
9 Advanced Link Building Tactics To Skyrocket your rankings 21 Sep Now it is your turn to get started building your own Authority Website. To help you get started, we put together a free video training that will give you all the tools and tactics you will need to get started even if you don’t have any prior experience. Click the button below to join the […] Read More
Survey Data, Trends and Insights from 1000+ Bloggers 21 Sep Welcome to the 7th Annual Blogging Survey. Years ago, we set out to get some basic questions about blogging. It’s grown into a long-term project that tracks trends in the changing world of content marketing. Each year, we ask 1000+ bloggers about their content and their process. Then we make a giant pile of charts. […] Read More
2021 Digital marketing trends 21 Sep There is always a huge interest in digital marketing trends and innovation in marketing as we get closer to the new year. And rightly so, since reviewing innovation in digital marketing, technology, and platforms for the year ahead can help marketers identify new opportunities that agile businesses and marketers can tap into… if they’re looking […] Read More
Kenshoo Experiments: Set Your A/B Tests Up For Success 21 Sep We’re in the day and age where in Paid Search, you have to test, test, and test some more. But how do you measure results in a data driven way? You may have caught our previous post of 3 Ways to Leverage Kenshoo – How We Use It, but I’ll be diving into another feature […] Read More
New open source robots.txt projects | Google Search Central Blog 21 Sep Monday, September 21, 2020 Last year we released the robots.txt parser and matcher that we use in our production systems to the open source world. Since then, we’ve seen people build new tools with it, contribute to the open source library (effectively improving our production systems- thanks!), and release new language versions like golang and […] Read More
New open source robots.txt projects 21 Sep Last year we released the robots.txt parser and matcher that we use in our production systems to the open source world. Since then, we’ve seen people build new tools with it, contribute to the open source library (effectively improving our production systems- thanks!), and release new language versions like golang and rust, which make it […] Read More
21+ Free and Effective October Marketing Ideas for Small Businesses 21 Sep If you’re into sweet treats, smiles, and social impact, then you’ll find October to be a fun month for creative and quirky marketing. Using holidays and observances as focal points of your content and promotions helps to add a touch of excitement and gives you the opportunity to express your brand voice. Read on to […] Read More
How to make your website ADA-compliant and win at SEO 21 Sep 30-second summary: The Americans with Disabilities Act (ADA) passed in 1990 does now include mobile apps and websites. An ADA-compliant website helps more people than those covered by ADA. There are many SEO benefits such as increased visibility on google image searches, and featured snippets. Co-founder of Ally digital media, Abhishek Shah says, “Responsive websites […] Read More
How to Copy and Paste in WordPress without Formatting Issues 21 Sep Recently, a reader asked us how to copy and paste items into WordPress without causing formatting issues? Often when you are copying and pasting content from a desktop app or a web page, you end up pasting unwanted formatting too. This does not match your WordPress theme’s fonts and colors which simply looks odd. In […] Read More
How to Manage Instagram From Your Computer : Social Media Examiner 21 Sep Social Media Marketing Industry Report In our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media […] Read More
The 6 Best Local SEO Companies of 2020 20 Sep Local search has exploded. Research from Think with Google, says local searches with the qualifier “near me” have grown by 150 percent faster than other local search queries. There’s been a 500 percent increase in “near me” mobile searches and a 900 percent increase in “near me today/tonight” searches. When you think about it, this […] Read More
Best Blogging Platforms of 2020 19 Sep Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Whether you want to become a blogger for a big-time news publication, share your independent thoughts online, make millions as a blogger, or something in between, it all starts with a blogging platform. And […] Read More
Best Business Insurance 19 Sep Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Every business needs insurance. Depending on your business type and industry, some of you will need more protection than others. Without insurance, you could be liable for potentially hundreds of thousands or even millions […] Read More
Latest Gartner Hype Cycles for Marketing and Advertising 18 Sep Evaluating technology options for innovation in marketing – do you know your Hype Cycles? If you’re involved in marketing strategy development, you will be constantly making judgements and doubtless reviewing with colleagues which digital technology innovations are most relevant to your organization. In this article, we compare different examples of the well-established Gartner Hype Cycle […] Read More
The State of Click Fraud in SME Advertising 2020 18 Sep Click fraud and ad fraud have been steadily growing, year on year. In 2020, alongside the standard challenges faced by marketers, we’ve also seen the extra impact of the Coronavirus pandemic. During this time of global upheaval, click fraud has continued to wreak havoc on unsuspecting PPC advertisers. As always, ClickCease have been tracking the […] Read More
Manage Amazon Campaigns During Turbulent Times 18 Sep So far, 2020 has been anything but an easy year for retailers. Although stationary trade was hit particularly hard, eCommerce was not the Elysium either: Previous plans had to be changed completely, supply chains and inventories became unreliable and, last but not least, the general economic decline slowed down consumer spending. This also had an […] Read More
4 Smart Ways to Get to Know Your Post-COVID-19 Customers 18 Sep As the world begins to open back up, there’s no doubt that life, as we know it, has changed. This is doubly true for the consumer. The way we buy, the things we buy, and the mindset in which we buy them have all been altered forever. This means that the way businesses present their […] Read More
7 Best Twitter Plugins for WordPress in 2020 (Compared) 18 Sep Are you looking for the best Twitter plugins for WordPress? Perhaps you want to include your recent tweets on your site or encourage visitors to share your content. In this article, we’ll share the best Twitter plugins for WordPress that will help you grow your Twitter followers and engagement. 1. Smash Balloon Custom Twitter Feeds […] Read More
