The Complete Guide to YouTube Live in 2021 18 Nov With social distancing continuing as the norm, an increasing number of businesses are using YouTube Live to host events, workshops, Q&A sessions and more. Does it work? You bet. In 2020, 70% of people used YouTube to watch online replacements of live events. Moreover, consumers watch live videos for 10-20x longer than pre-recorded videos. In […] Read More
5 Easy Ways to Increase Sales Through Social Media 16 Nov If you’re reading this, you probably know the answer to the question, “Can social media support our company’s sales goals?” is a resounding yes. Social is now a fixture in the customer journey and has a direct impact on purchasing decisions. Starting at the top of the funnel, consumers increasingly use social to discover new […] Read More
How to Stop Micromanaging Remote Employees 15 Nov How to Stop Micromanaging Remote Employees This year, over 42% of the US labor force worked full time jobs from home. These numbers would have been unthinkable pre-pandemic, when only 4.1% of workers had the opportunity of remote work. Now that this new mode of working is so widespread, people are able to appreciate the […] Read More
27 Marketing Resources to Elevate Your Team in 2022 15 Nov The start of a new year can feel a lot like the back to school season for marketers. Refreshed after some much needed holiday PTO, we march into a new quarter with fresh ideas, projects and goals—both professional and personal. What makes it even better? No exorbitant textbook costs, of course. There are tons of […] Read More
The Challenge of Depression for Social Media Professionals 15 Nov Reading Time: 8 minutes Dealing with depression is hard. Dealing with depression when you’re a social media professional brings its own set of challenges and hurdles, doesn’t it? Some of you reading this just felt that to your core. Others aren’t familiar with what I’m talking about and for you, I’ve got some juicy insider-only […] Read More
6 Integrations to Maximize Your Social Media Management Tool 11 Nov What is the personal impact of a disjointed tech stack? Say you order an item online, and it doesn’t show up. You reach out on the company’s web chat feature for help. You get a (delayed) response that requires back and forth. Every new response you receive is from a different agent who hasn’t read […] Read More
19 – The Social Media Hat 11 Nov Reading Time: < 1 minute In a departure from the norm, this episode of Marketing Hyperdrive features a snippet from an interview I did with the folks at Social Chatter, all about virtual events. We discuss: 1. My approach to Virtual Events and the platforms I love today. 2. How I foster brand partnerships. 3. […] Read More
How brands can tackle ad avoidance – Nielsen 11 Nov The power to engage and inspire consumers involves innovative grit, and brands around the world aspire to rise above the rest by creating ads that consumers simply can’t bypass. Lofty aspirations aside, however, we know there will always be at least some resistance to advertising—no matter how inspiring it may be. Advertising remains vital to […] Read More
All the Tips Marketers Need for Giving Feedback 10 Nov In a given week, how many people do you coordinate with inside and outside your organization? Teammates, designers, vendors, influencers and creators—it all counts. Building partnerships and managing relationships are part and parcel of being a marketer. At some point, you’ll face a situation where you have to give someone feedback. There are times when […] Read More
All the Tips Marketers Need for Giving Feedback 10 Nov In a given week, how many people do you coordinate with inside and outside your organization? Teammates, designers, vendors, influencers and creators—it all counts. Building partnerships and managing relationships are part and parcel of being a marketer. At some point, you’ll face a situation where you have to give someone feedback. There are times when […] Read More
