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Social Media Marketing

Google AdSense Guide: increase earnings and escape low CPC

25 Nov

30-second summary: There are many factors that affect your AdSense performance right from content quality, ad placements, media selection, and so on High traffic doesn’t directly indicate high earnings, in fact, some of your practices may be equivalent to handing out money to your competition Here are six informed steps to help you earn more […]

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10 Meaningful Ways to Get More Twitter followers

23 Nov

“So, like, how many Twitter followers do you have?” Listen: you can’t dismiss your follower count on Twitter as a vanity metric. Because more followers mean more influence in your industry and proven interest in your content. Besides, Twitter is the go-to social network for engaging your audience. According to the most recent Sprout Social […]

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The Best Times to Post on Social Media in 2021

23 Nov

Throughout 2020 and into 2021, social media became more important than ever as a way for people to maintain instantaneous connection, find new trends and hobbies and stay up to date on current events. Brands had to pivot to thrive in an unexpectedly rapid digital transformation, and social marketers had to combat burnout as the […]

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Sprout Social enhances review management capabilities with Yelp integration

23 Nov

Today, Sprout Social, an industry-leading provider of cloud-based social media management software, announced the addition of Yelp to its review management capabilities. Now available to Sprout customers, the integration further enables users to centralize their review management efforts so they can gain valuable customer feedback and strengthen their online reputation. Recent studies show that 86% […]

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Prepping for Holiday Customer Service Rushes on Social

22 Nov

Growing up means realizing that the most wonderful time of the year can also be quite stressful, especially if you work in customer care. Navigating holiday customer service spikes is always a tough task. When you throw in supply chain delays, shipping lags and 10% year-over-year growth in online shopping, it’s a whole new ball […]

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How to Use AI to Optimize Your Omnichannel Strategy

22 Nov

Reading Time: 4 minutes 73% of shoppers use multiple channels throughout their shopping journeys. It’s common for people to end up on a website from a link they saw in an email or on Facebook. Or they may even see an online ad and end up visiting your brick-and-mortar store. During their journeys, consumers may […]

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The Future of Eyewear – Social Media Explorer

21 Nov

The global eyewear market is expected to reach $172 billion in 2028, up from $115 billion in 2021.  Consumer shopping habits have changed.  Where people used to buy new eyeglasses every few years, many people are purchasing multiple pairs in a single year.  Corrective eyewear accounted for 55% of total market volume in 2020 due […]

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7 Types of Virtual Events: What They Are Used For

20 Nov

Reading Time: 4 minutes For many people, the thought of a virtual event conjures up images of distant presentations and small groups. However, with new technology and advanced platforms, this is not always the case. Virtual events can be used for anything from basic training to live-streamed concerts to webinars for public audiences or private […]

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How to Schedule Instagram Posts to Engage Your Audience

18 Nov

Do you know how to schedule Instagram posts? If not, it’s time to learn! We know: scheduling posts on Instagram used to be a huge headache. Thankfully, times have changed. Recent updates to the platform and a new wave of third-party apps make it easier than ever to schedule posts on Instagram. But doing so […]

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Four Google SERP features for ecommerce SEO

18 Nov

30-second summary: Holiday season shopping is on and your ecommerce store whether a local shop or an international ecommerce brand needs visibility for sales How do you jump right in front of your potential customers and drive sales in a highly competitive space? SEO pioneer, former Pepperjam founder, and serial entrepreneur, Kris Jones shares a […]

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