Need Help? Talk to Our Experts
“So, like, how many Twitter followers do you have?”
Listen: you can’t dismiss your follower count on Twitter as a vanity metric.
Because more followers mean more influence in your industry and proven interest in your content.
Besides, Twitter is the go-to social network for engaging your audience. According to the most recent Sprout Social Index™, 50% of social consumers use Twitter daily and 30% want to see brands use it more.
Fast-moving and so simple to use, Twitter is arguably the easiest social following to grow from zero.
But how do you get those followers in the first place?
In this quick guide, we’re going to break down exactly how to get Twitter followers whether you’re struggling to grow or are starting an account from scratch.
Here are our top 10 tips:
No bots, no spammy tactics. Just 10 actionable steps you can take ASAP to build a meaningful following.
And with that, let’s dive in!
Versus the likes of Facebook or Instagram, Twitter traditionally requires a more aggressive content strategy.
According to research from RivalIQ, the top 25% of top-performing accounts on Twitter post ~12 times per week. That’s roughly twice per day.
Given how quickly the platform moves, brands can always err on the side of posting more often rather than being reserved. The key here is to not only promote yourself and switch up the types of content you publish.
Thankfully, the possibilities for filling up your content calendar are seemingly endless.
Tweets from your followers. Relevant industry articles. Buzzworthy stats. Breaking news. Personal updates.
And that only scratches the surface. Frequent publishing will help you rise in the Twitter algorithm, granted you diversify your content strategy.
The takeaway? Filling up your Twitter feed with fresh content lets potential followers know that you’re active, engaging and worth following.
With the help of social scheduling software, you can regularly queue up content without having to constantly Tweet in real-time. This effectively allows you to attract new followers around the clock.
Conventional wisdom says that Tweets containing visual content receive more likes, shares and Retweets than those without them.
Brands should strive to couple their Tweets with some sort of imagery. Although there’s nothing wrong with solely text-based Tweets, images are better poised to stop serial scrollers and encourage them to take a look at your posts.
As you’re brainstorming posts and types of content to publish, consider:
Whether you’re looking to inform or entertain your audience (or both), filling your feed with visual content can help bring new Twitter followers into the fold.
Note: If you are publishing external links to Twitter frequently, make sure your content previews contain an image that isn’t just a random screenshot.
Think of Twitter hashtags as a way to make your posts searchable, almost as a form of SEO for your Twitter account.
Similar to images, Tweets that feature a hashtag usually receive more engagement than those without them.
Tacking on a couple of hashtags to any given Tweet is a quick way to increase the likelihood of new followers finding your account. Plus, doing so only takes a couple of seconds and there are plenty of hashtags to choose from. For example, you can:
The only caveat with hashtags is to use them wisely and not to go overboard. Posts brimming with hashtags look spammy at a glance and are otherwise distracting. Ideally, you should stick to one or two (three, tops).
And besides, when you know which of your hashtags attract the most followers you can use them strategically. By taking advantage of Twitter analytics, you can dig deeper into the top-performing tags for your brand.
This is a prime example of how to get followers on Twitter using hashtags.
There are endless communities on Twitter that organize via hashtags (#DTCfam, #MarketingTwitter and #PRTwitter, to name a few).
Although some of these communities are organized by specific members, others are for general industries and tips. Participating with communities through sharing advice or experiences is a positive way to introduce your account to new followers.
Hashtag analytics can help you identify niche communities relevant to your business. Likewise, peek at the bios of influencers and big names in your industry to see which hashtags they’re using.
Getting more followers on Twitter doesn’t have to be a time-sink: it just means making the most of the time you spend on the platform.
Sure, you can and totally should schedule Tweets to optimize engagement. But at the same time, you don’t want your Twitter account to look like it’s run by a bot.
You need to get in the trenches with your followers, customers and industry leaders alike. Regularly engaging with other users via tagging, Retweeting and replying immediately lets new followers know that you’re human and gets more eyes on your brand. Here are some tips:
These small pieces of your engagement strategy contribute to the bigger picture of attracting followers.
Popular among business communities, Twitter threads serve as a place to break down concepts and experiences within a single Tweet chain.
Think of them as blog posts in the form of Tweets. A creative way to get the most out of Twitter’s 280 character limit, threads are often brimming with discussion.
As opposed to typical question or educational Tweets, threads are typically indicated by the thread emoji (see below). They can also be denoted by how many Tweets are in the thread chain. For example, the first Tweet in a thread might start with “(1/6)” and end with “(6/6),” indicating there are six Tweets in total.
Tired: Content focused on SEO goals Wired: Content that powers your entire marketing strategy Here’s why… (That’s right, a thread!) 🧵 🧶 🪢 — Amanda Natividad (@amandanat) June 24, 2021
Tired: Content focused on SEO goals
Wired: Content that powers your entire marketing strategy
Here’s why…
(That’s right, a thread!) 🧵 🧶 🪢
— Amanda Natividad (@amandanat) June 24, 2021
As you figure out how to gain Twitter followers, ask yourself: what makes an account valuable enough to earn a “follow?” Users putting out useful information on a regular basis are typically the ones that grow their follower count fastest. Threads can help you do exactly that.
Beyond your content and engagement strategies, there are a few subtle steps to make your Twitter profile friendlier to new followers.
Optimizing your profile involves three straightforward steps:
Simply put, fine-tuning these pieces of your profile helps guarantee a positive first impression with people who’ve never interacted with you before.
For both communities and industry influencers, Twitter chats are the perfect place to flex your knowledge and get your account in front of new followers. Chats typically take place on a weekly basis and are denoted by a hashtag (#ContentClubUK or #SproutChat, for example).
Goood morning 👋🏽☀️ #ContentClubUK is starting in 30mins. A reminder of the format: ✏️ I’ll tweet 3 questions about working in content from 11am ✏️ You answer each using the hashtag #ContentClubUK — Christina Pashialis (ContentUK.co) (@christina_p) October 19, 2021
Goood morning 👋🏽☀️ #ContentClubUK is starting in 30mins.
A reminder of the format:
✏️ I’ll tweet 3 questions about working in content from 11am
✏️ You answer each using the hashtag #ContentClubUK
— Christina Pashialis (ContentUK.co) (@christina_p) October 19, 2021
By becoming a consistent participant in chat threads, you become a familiar figure in both the chat itself and your larger brand community. Especially for up-and-coming users, chats are almost always going to have a much larger potential reach than your own account.
I always ask how much optimisation they expect (am I writing metadata, URLs, page titles with keywords or are you handling this) and Q’s such as who is uploading content, sourcing imagery etc. so I can include those in my time — emily wood (@originalisaac) October 19, 2021
I always ask how much optimisation they expect (am I writing metadata, URLs, page titles with keywords or are you handling this) and Q’s such as who is uploading content, sourcing imagery etc. so I can include those in my time
— emily wood (@originalisaac) October 19, 2021
One of the most important steps to getting more Twitter followers is promoting your profile beyond the platform itself.
For most brands, this means:
Considering how commonplace Twitter is for marketers in general, there’s no shame in plastering your profile wherever you can to help encourage new followers.
And speaking of timing, blasting your Tweets while your target audience is sleeping won’t help you gain new followers.
According to Sprout’s own research on the best times to post on social media, brands typically see the most engagement during weekdays during the mid-morning and early afternoon hours.
While these numbers might vary depending on your time zone and audience, timing your Tweets can help your account gain some much-needed exposure.
Figuring out how to get more Twitter followers doesn’t mean spending all day to post and respond, either. Ideally, brands should schedule Tweets to hit the times where users are more active and Tweet in real-time at intervals throughout the day as well.
Not sure of when you should Tweet? Sprout’s ViralPost automatically schedules your Tweets to be sent out when your audience is most likely to see and engage with them.
And with that, we wrap up our guide!
Growing your Twitter following doesn’t happen by accident. A combination of planning your content, engaging with fellow users and optimizing your profile is key to attracting new followers.
If you’ve been struggling to figure out how to get more Twitter followers, start with these steps. Many of them only require a small commitment of time but can make all the difference in terms of new leads, customers and exposure for your brand.
Either way, the publishing and analytical features baked into Sprout are perfect for giving your follower count a much-needed boost. If you haven’t already, take a test-drive a trial of Sprout Social today!
[ad_2] Source link
Digital Strategy Consultants (DSC) © 2019 - 2024 All Rights Reserved|About Us|Privacy Policy
Refund Policy|Terms & Condition|Blog|Sitemap