Sprout Social announces new integration with WhatsApp Business 03 Nov The added integration now makes Sprout one of a select number of global providers with combined Facebook, Instagram and WhatsApp Business messaging solutions. Today, Sprout Social, an industry-leading provider of cloud-based social media management software, announced it will be bringing WhatsApp messaging into its product suite. Fast, simple and convenient messaging options have never been […] Read More
What We Learned 3 Months Into Our TikTok Marketing Strategy 02 Nov The influence of TikTok is undeniable—it’s the most downloaded app in the world, fuels the creator economy and cultivates thriving communities. In spite of that, many brands are still hesitant to join. We decided it was time for Sprout to take the leap to TikTok, testing and learning as we go. A social media company’s […] Read More
What Is Employee Advocacy and Does It Really Work? 01 Nov Some of the best advocates for your brand can be your own employees. Oftentimes, when people think about brand advocates, they may think of external people, such as social media influencers. While this may be true, consider this: your employees know your company inside out and can lend a unique voice to your brand’s reputation. […] Read More
Media Coverage of Philanthropy: Shlomo Rechnitz 01 Nov Media Coverage of Philanthropy: Shlomo Rechnitz While many continue having a negative view of the media – and in particular, difficulty trusting the way it covers political issues, there are certain elements of its coverage that the media deserves to be commended for. In a world filled with negativity, there is indeed a need for […] Read More
5 Genius Social Commerce Examples to Learn From 28 Oct The role of social media has evolved dramatically since the days of MySpace. From connecting with friends to making new ones, and increasing brand awareness to offering rapid customer support, the utility of these platforms is as boundless as our creativity. Now, a new shift brings social media beyond the realm of brand marketing and […] Read More
Researchers Uncover ‘Coordinated Campaign’ Against Harry And Meghan On Twitter 27 Oct Prince Harry and Meghan Markle pose together at the One World Trade observatory in New York. … [+]Thursday, Sept. 23, 2021 (AP Photo/Seth Wenig). ASSOCIATED PRINT Bot Sentinel, an analytics service, found that a small number of Twitter accounts are responsible to more than two-thirds of the hateful tweets about Meghan Markle or Prince Harry. […] Read More
The Ultimate Guide to Social Recruiting 26 Oct Recruiting has changed drastically in the past decade. Businesses must rapidly grow their workforce in an increasingly competitive landscape. In order to attract top talent, social recruiting strategies are pivotal. The job market is shifting. Not only are companies searching for new skill sets and talents, but the way that businesses find their ideal candidates […] Read More
3 Social Media Lessons From Orkney Library 25 Oct It’s easy to assume that flashy brand campaigns, celebrity musings and of-the-moment memes wear the crown on social media. One small library on a remote Scottish island—population 22,000—consistently proves otherwise. Orkney Library & Archives has won the hearts and feeds of over 77,000 on Twitter, including celebrities and giants of the literary world. What began […] Read More
New Marketing Agency Podcast Delivers Incredible Guests and Insights 22 Oct Reading Time: 2 minutes Paris, France Agency Accelerated end credits during live broadcast. After a first successful season delivering actionable advice and tactics for growing marketing agencies, the Agency Accelerated marketing agency podcast has exploded into its second season with a powerful lineup of well-known guests and amazing experts. From Guy Kawasaki, author of eleven […] Read More
5 Social Media Strategies To Build Your Brand 22 Oct 5 Social Media Strategies To Build Your Brand by Adam | October 22, 2021 Social media is a powerful way to build your brand. But it can be hard to know where to start and what you should say on each platform. This article will cover six strategies for using social media as a branding […] Read More
