Marketing objectives to support your SMART goals 25 Nov From SMART to SMARTER marketing objectives: Discover how to define marketing objectives, measure your digital marketing channels and campaigns, and use data to inform strategy When identifying specific marketing objectives to support your long-term goals, it is common practice to apply the widely used SMART mnemonic. You will know that SMART is used to assess […] Read More
Telegram’s Sponsored Messaging Explained 25 Nov Great news. Folks! Telegram has launched its sponsored messaging functionality. And the best part? It won’t increase the number of ads displayed on the platform. Sponsored messages on Telegram are the latest social media updates to take the marketing world by storm. This new functionality will allow users to promote and share […] Read More
Attitude of Gratitude: 3 Seer Team Themes from 2021 25 Nov The Persian Poet, Rumi, had a lot to say about being grateful: “Wear gratitude like a cloak and it will feed every corner of your life.” “Thankfulness brings you to the place where the Beloved lives.” And one of my favorites… “Gratitude is the wine for the soul. Go on. Get drunk.“ The gist is, […] Read More
Best Merchant Services 25 Nov Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Merchant services exist to help businesses process credit card payments. You might know them by the name “credit card processors.” Regardless of what you call them, it’s important to choose the right merchant service […] Read More
How Backlinks from Different Page Locations Are Worth More (Or Less): Not All Backlinks Are Created Equal 24 Nov If you want to get found online, you need a strong backlink profile. The problem? Not all backlinks are created equal. Links from high-quality, relevant sites are far more valuable than links from random sites in another industry. Links from spam sites can actually hurt your website. How do you make the most of your […] Read More
How to Get Your E-Commerce Website to Rank in the SERPs 24 Nov It’s probably fair to say that all e-commerce website owners want the same thing: higher visibility on search engines and more sales. After all, heightened visibility means getting seen on search engine results pages, or SERPs. You’re likely familiar with these as you see them on Google in the form of ads, featured snippets, and […] Read More
Campaign planning tools and templates to win more customers 24 Nov What are the essential parts of a campaign planning template? The purpose of marketing campaign planning is to identify relevant, integrated, marketing activities and channels to reach campaign objectives as well as influence customers. An effective campaign plan has an engaging, shareable, campaign concept that utilizes both online and offline marketing communications tools and digital […] Read More
How to Add a Search Form in a WordPress Post With a Shortcode 24 Nov Do you want to add a search form to a WordPress post? Adding a search form to your post or page content is a good way to encourage your visitors to find more content and stay on your website longer. In this article, we’ll show you how to add a search form in your posts […] Read More
State of SEO: 2021 in Review and a Look Ahead to 2022 24 Nov In mid-November we hosted a webinar reflecting on the search-related events of 2021 and looked ahead to what changes may come to search engines in 2022. We recapped major updates the search engines implemented and how those changes impacted results and the countless brands that rely on organic search. Check out a recording of the webinar. […] Read More
How many different types of marketing plan does a business need? 23 Nov Six different types of marketing plan – our recommended options for developing and streamlining your marketing planning activities Planning is a must for any business that wants to succeed, but choosing the right type of plan to define your strategy and structuring it can be difficult. Especially since there are so many different types of […] Read More
