Introducing The RACE Framework: a practical framework to improve your digital marketing 30 Nov Streamline your planning and measurement of digital marketing with the RACE Framework We created the RACE Framework to help digital marketers plan and manage their digital marketing strategy in a more structured way since we found that many don’t have a well-formed digital marketing strategy. To explain and fully define ‘What Is Digital Marketing?’ we […] Read More
The Impact of Continuous Scrolling on SEO 30 Nov Google recently made a change to mobile search results. It’s called continuous scrolling, and while it’s a minor tweak to the SERPs, it might have an impact on your SEO. Here’s everything you need to know about continuous scrolling. What Is Continuous Scrolling? You always hear marketers talking about the distinction between page one and […] Read More
What is Keyword Search Intent 30 Nov When it comes to leveraging keywords in SEO, there’s more to it than simply selecting words and plugging them into a webpage. Search engines are now more intuitive when it comes to understanding and ranking content on the web. Where previously the authority of a topic could be determined by how many times a keyword […] Read More
Substack vs WordPress: Which One is Better? (Pros and Cons) 30 Nov Are you comparing Substack vs WordPress and wondering which one is better? Substack and WordPress are both publishing platforms that allow you to easily publish content online and sell membership subscriptions. In this article, we’ll compare Substack vs WordPress to find out which one is the better platform. Editor’s Note: Looking for a more affordable […] Read More
We Tested Display Expansion for Search & Here’s What We Found 29 Nov Over the last several months, Google has recommended enabling the Google Display Network for Search campaigns that are not meeting their daily budget goals. Essentially, no new assets are required, as Google will re-purpose the text ads the campaigns are currently running, though you have the option to add Responsive Display Ads to help optimize […] Read More
Digital marketing strategy template – free planning tool 29 Nov Use our digital marketing strategy template integrated across the RACE Framework to plan and get ahead in your digital marketing We all know the old saying “if you fail to plan, you are planning to fail”, but when it comes to digital marketing, this really is the case. Heading into 2022, it has never been […] Read More
How to Resend New User Welcome Emails in WordPress 29 Nov Do you want to resend welcome emails to your WordPress users? A welcome email helps build trust with new users and ensures that people remember your website. However, your welcome emails can sometimes end up in spam, or users didn’t receive the email. That’s why it’s important to resend welcome emails. In this article, we’ll […] Read More
Social media marketing campaign planning, step by step 29 Nov To make sure your campaign is as successful as possible, you need to plan and strategize the campaign in advance. Wondering how to plan a social media marketing campaign? If you have a new feature coming out, a holiday that you want to capitalize on, or maybe you’re releasing a brand new product, there are […] Read More
How to Add and Customize Admin Columns in WordPress 26 Nov Are you looking for a way to add and customize admin columns on your website? WordPress shows built-in columns by default for posts, pages, comments, users, and more. However, you can make your editorial workflow faster and smoother by adding more admin columns. In this article, we will show you how to add and customize […] Read More
How to Limit the Number of Posts in WordPress RSS Feed 25 Nov Do you want to limit the number of posts in your WordPress RSS feed? By default, WordPress displays the ten most recent posts in the main RSS feed. You can change that to include more or fewer articles in the feed. In this tutorial, we’ll show you how to easily limit the number of posts […] Read More
