How to Do an SEO Competitor Analysis in WordPress 02 Dec Are you wondering what strategies your competitors are using to grow their organic traffic? Conducting an SEO competitor analysis can uncover a world of information. Instead of guessing which keywords to target or links to build, you can see what your competitors are doing and skyrocket your site’s SEO. In this article, we’ll show you […] Read More
Digital Marketing Models: The Honeycomb model 02 Dec Use the honeycomb model to help inform your social media strategy Back in 2011, a group of professors from Canada; Jan Kietzmann, Kristopher Hermkens and Ian McCarthy created the Honeycomb Model to review social media effectiveness, looking at reasons why users engage with social media. The idea behind the honeycomb model is that of the […] Read More
17 Content Formats for the Lead Gen Gunnel: How to Align Formats and Funnel Stages 02 Dec Web content supports the lead generation funnel in many ways. Some content builds awareness, pulling your audience in toward you. Other content builds trust and directly triggers leads. Eventually, we all learn that specific content affects specific parts of the funnel. The format of the content is a big factor in the outcome for you […] Read More
How to Do Healthcare and Medical SEO 01 Dec All SEO is not created equal. The average cosmetic brand or fitness brand can take the usual approach with SEO. Optimize some images, start ranking for keywords. Medical SEO, on the other hand, is an entirely different animal. Search engines use different techniques to rank medical sites. There are serious limitations on both what you […] Read More
SOSTAC marketing planning model guide 01 Dec What is PR Smith’s SOSTAC® marketing planning model, what is the RACE Framework, and how do you use them to win more customers? If you don’t know PR Smith’s SOSTAC® model, it’s worth getting to know if you’re involved with planning marketing strategies or campaigns. SOSTAC® was voted the third most popular model in the CIM […] Read More
A Deep Dive Into Google Data Studio for Marketers 01 Dec Data and analytics play considerable roles in marketing. From showing you trends to giving you insights into your target audience to helping you create effective campaigns, data is critical. This is why Google Data Studio is a program every marketer should try out. What Is Google Data Studio? Google Data Studio is a free business […] Read More
7 Local SEO Tips for the 2021 Holiday Season 01 Dec Finally, the prime time for businesses is here — the holiday season. This year, the National Retail Federation is predicting the total holiday sales may surpass last year’s $789.4 billion. To cash in on the 2021 holiday season, you need to prepare beforehand by implementing holiday local SEO strategies. Think about it. You have two […] Read More
How to Properly Rename Categories in WordPress (Beginner’s Guide) 01 Dec Do you need to rename some categories on your WordPress site? As your site grows, you might need to change the name of some of your categories or merge them with other categories. In this article, we will show you how to properly rename categories in WordPress without affecting your SEO strategies. Why Rename Categories […] Read More
2021 State of SEO Webinar: Your Questions Answered 30 Nov Thank you for everyone who joined our State of SEO webinar in mid-November; we welcome you to access the on-demand recording at your convenience. We wanted to use this webinar as an opportunity to engage and see how the community was feeling about various aspects of SEO as we all plan for 2022. We appreciate […] Read More
Define effective digital marketing KPIs to achieve your goals in 2022 30 Nov Set your Key Performance Indicators, make them SMART KPIs, and align your objectives using the RACE Framework to achieve a winning marketing strategy and YOY growth Digital Marketing KPIs or Key Performance Indicators are quantifiable goals that help you to track and measure success. In a changing marketing landscape, such as today in the era […] Read More
