5 Emails for Summer Campaign Inspiration 10 Jun Summer is here! It’s the time of year for taking time off from work and setting up much-needed vacations. Taking advantage of the warmer weather (or traveling to climates with warmer weather) is what summer is all about. And while it all may seem like fun and games, summertime is also synonymous with declining sales. […] Read More
The Search Central Unconference is back | Google Search Central Blog 09 Jun Wednesday, June 09, 2021 You asked, and we listened. We are excited to announce that we will be hosting another Search Central Virtual Unconference on June 21st, at 3PM UTC. Read on to learn more about the format. What is the Search Central Virtual Unconference? Because we want you to actively participate in the event, […] Read More
The Search Central Unconference is back | Google Search Central Blog 09 Jun Wednesday, June 09, 2021 You asked, and we listened. We are excited to announce that we will be hosting another Search Central Virtual Unconference on June 21st, at 3PM UTC. Read on to learn more about the format. What is the Search Central Virtual Unconference? Because we want you to actively participate in the event, […] Read More
The Right Time to Invest in New Enterprise Social Media Management Software 09 Jun Ask any marketer and they’ll tell you that replacing or updating a crucial part of your martech stack is no small feat. Having to source, replace and train your team on a new piece of software while business continues as usual requires time and teamwide effort. But as organizations grow and goals increase, it’s worth […] Read More
The marketing agency capabilities review matrix [Strategic plan framework] 09 Jun Review where your marketing agency is at and the next steps you should take with our new tool A question I have been asked when I work with agencies to grow their digital marketing services is ‘how can we benchmark our approach to growing our digital services?’ It all comes down to your marketing agency […] Read More
A Top Web Hosting Provider 09 Jun Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. SiteGround is one of the most popular web hosting providers out there. Over two million website users trust SiteGround for their hosting needs. They offer a wide range of hosting options, plans at different […] Read More
Company Core Values: 200 Examples (+How to Establish Yours) 09 Jun I’ll admit it: company core values enter the cliche zone more often than not. We work together. We strive for excellence in everything we do. We put our customers first. But truth be told, there’s a reason why they’re overused. Plus, the authenticity of a company’s core values (even if authenticity is one of them) is unimportant. What matters is […] Read More
How to Connect Your WordPress Site With ActiveCampaign (5 Methods) 09 Jun Do you want to connect your WordPress site with ActiveCampaign? ActiveCampaign is a popular email marketing service that allows you to easily send marketing emails from your WordPress website. In this article, we’ll show you multiple methods to easily connect your WordPress site with ActiveCampaign. This will help you collect more emails and boosts your […] Read More
35 Unique Ways to Increase Your Website Traffic 09 Jun When it comes to web traffic, the more, the merrier. Part of your job as a marketer is to come up with new and inventive ways to drive more eyes to your site. This has a couple of big benefits for any business, including ramping up brand awareness and sales as well as growing your […] Read More
The Definitive Guide for Marketers 09 Jun When it comes to your website, speed matters. The longer your page takes to load, the more traffic you’ll lose. A few years ago, Google launched its mobile-friendliness update and made page load speed one of its mobile search engine ranking factors. Today, load speed affects your position in the SERPs; so uses may not […] Read More
How to Do Local SEO, Part Two: User Intent 08 Jun Previously, I wrote about the local search microcosm and how it’s a crucial factor for any local SEO campaign. By deriving context from the local search microcosm, marketers and business owners alike can prioritize the pieces of local SEO that matter most. While the concept of the local search microcosm focuses primarily around search engines, […] Read More
Hear Me Out… Brands Need to Meet Creators on Their Own Terms 08 Jun The internet would not be what it is today without the creative individuals populating the space. Imagine if Nathan Apodaca never took TikTok by storm with his combo of cranberry juice, skateboarding and Fleetwood Mac’s “Dreams” or if Jalaiah Harmon never created the Renegade. Social media would be kind of boring because, let’s be honest, […] Read More
Implement content marketing in financial services marketing [strategy] 08 Jun Finance giants, entrepreneurs, and startups are all utilizing content marketing in their financial services marketing strategies to strengthen relationships with existing and potential clients As you know, content marketing in financial services refers to the words, images, and data that financial services marketers use to engage the interest of a specified audience in order to […] Read More
The 5 most common types of PPC ad fraud 08 Jun Ad fraud is an endless challenge for those in the digital advertising industry. However, for advertisers running PPC campaigns, it doesn’t matter whether they’re spending $100 or 100,000 dollars: ad fraud has devastating effects on their marketing budgets, ROAS, and campaign data. Here’s a shocking statistic: 20% of clicks on PPC ads are caused by […] Read More
How to Succeed in Google Ads Without Modified Broad Match 08 Jun Despite Google’s claims that broad match is more effective than ever before, many advertisers are still reeling from the loss of their beloved modified broad match type. How can you continue getting relevant traffic from your ads? Enter: Broad match keywords + audience targeting. To be fair, this was always something you could do, but […] Read More
How to Display Most Commented Posts in WordPress (2 Ways) 08 Jun Do you want to display your most commented posts in WordPress? Highlighting your most commented posts helps your visitors find your best content, increase pageviews, and boost website engagement. In this article, we’ll show you how to display the most commented posts in WordPress, step by step. Why Display the Most Commented Posts in WordPress? […] Read More
Understanding the Bitcoin Bull Run 08 Jun Understanding the Bitcoin Bull Run When bitcoin first released to the public in 2009, its value could not be determined. The first transaction to assign monetary worth to the cryptocurrency occurred in 2010 when someone paid 10,000 BTC for 2 pizzas. Since then, bitcoin has had an exciting history and maintained its spot in the […] Read More
A Step-By-Step Guide for Adding Gifs in Your Emails 08 Jun Do you say G-IF or J-IF? We haven’t made up our minds either – but what we know for sure about GIFs is that they’re a fun, interesting, and effective tool to make your emails engaging. If you’ve been on the fence about including GIFs in your brand emails, here are some numbers about them […] Read More
2021 Google I/O Conference: Quick Recap 08 Jun It’s that time of the year again, that’s right, time for Google I/O. As digital marketers, we are more invested than the average human in the monster that is Google so our team always looks forward to hearing how the tech giant is making moves across their consumer and partner products / services. This year was […] Read More
How to Use Wolfram Alpha for Marketing Research 07 Jun Are you searching for new ways to make sense of the marketing data you’ve been aggregating? With the continuous growth in artificial intelligence (AI) and the ever-collecting stores of data, there’s a better way to view and use existing marketing data. While many online tools promise functionality to allow users to see data in a […] Read More
10 Best Weight Loss Affiliate Programs In 2021 07 Jun The entire weight loss industry is a funny thing. “Funny” as in it’s proof of how wealthy our societies have become in a few short decades. We now have a surplus of high-calorie food, to the extent that morbid obesity is now an emerging health crisis in many developed countries. The weight loss industry itself […] Read More
3 Ways to Manage Instagram DMs & Avoid Inbox Overload 07 Jun Instagram DMs can be a powerful channel for customer service and cultivating relationships with your audience. However, overwhelming message volumes, inefficient workflows and a lack of structure can prevent social media teams from making the most of this engagement—and even hamper response times. Add on all of this to juggling Instagram management between your mobile […] Read More
Google Marketing Livestream 2021: The Highlights | The Click Fraud Blog 07 Jun If you didn’t catch the Google Marketing Livestream 2021, don’t worry. We’ve watched, digested and condensed into simplified highlight form so that you can get the lowdown easily. Broadcast on May 27th 2021, the Google Marketing Livestream introduced some of the updates that are coming our way courtesy of the world’s biggest search engine. The […] Read More
37 Free and Creative July Marketing Ideas (With Examples) 07 Jun July: It’s the seventh month of the year (fifth in the Roman calendar), rhymes with reply, should rhyme with truly, has a whopping 31 days—all great marketing opps for your business! Just joshin. That’d be sad. But July is filled with many opportunities for creative marketing—it’s National Anti-Boredom Month, Independent Retailer Month, home to World […] Read More
How to Add a Button in Your WordPress Header Menu 07 Jun Do you want to add a button in your WordPress header menu? Adding a button in the header navigation menu lets you create a more noticeable call to action. It can get more clicks to your most important pages and create a better user experience by helping your visitors take action. In this article, we’ll […] Read More
Mental health awareness at work: How to start the conversation 07 Jun Stigma: a mark of shame or discredit (Source: Merriam-Webster) Mental Illness: a health condition involving changes in emotion, thinking or behavior (or a combination of these). Often associated with distress and/or problems functioning in social, work or family activities (Source: American Psychiatry Association) Mental Health: a state of well-being in which an individual realizes his/her/[their] […] Read More
How To Use Ethical Marketing To Attract The Right Audience 07 Jun 73% of millennials are willing to pay extra for sustainable offerings. Ethical marketing is going through the roof. Now is the best time to apply it to your business and cash in on all of the benefits. In this article, we’ll look at the 13 best ways to use ethical marketing to attract the right audience. […] Read More
10 Examples of Brands Using TikTok Stitch and TikTok Duet for Marketing 04 Jun Have you been debating using TikTok to grow your business? With so many social media platforms out there, many businesses are hesitant to embrace yet another site. However, features like Stitch and Duet might make the platform worth the investment. Here’s what those features are, why they matter, and a few examples of them in […] Read More
5 Ways to (Actually) Improve Content Readability for SEO 04 Jun To marketer ears, “readability” inevitably conjures that familiar WordPress plugin: Yoast SEO. If you’ve never had the pleasure of using it, this is a Yoast feature that—with the help of a mysterious algorithm—calculates the reading “difficulty” of a piece of writing. It then makes recommendations like decreasing sentence length, using a more active voice, and […] Read More
5 Ways to (Actually) Improve Content Readability for SEO 04 Jun To marketer ears, “readability” inevitably conjures that familiar WordPress plugin: Yoast SEO. If you’ve never had the pleasure of using it, this is a Yoast feature that—with the help of a mysterious algorithm—calculates the reading “difficulty” of a piece of writing. It then makes recommendations like decreasing sentence length, using a more active voice, and […] Read More
