Understanding the sources behind Google News 01 Jun Tuesday, June 01, 2021 An important way news sources build trust with their audience is by providing information about their articles and site. This includes information like clear dates and bylines, as well as information about authors, the news source, company or network behind it, and contact information. This type of transparency helps ensure that […] Read More
What Is It and Why Does It Work? 01 Jun Most people receive a lot of emails every day. Sifting through what’s relevant and what’s not is a big job that, for obvious reasons, has been dialed back into a rote process: Do I know this sender? Did I ask for this? No? Click delete and move on. This method works great for culling our […] Read More
How I Think About Marketing 01 Jun I thought I would let you into my mind, so you can see how I think of marketing. The way I strategize to grow my own company. And what you’ll read next will probably come as a shock, as I don’t really view marketing in the same traditional way you read online. Now before I […] Read More
How to Get a Google Featured Snippet with Your WordPress Site 31 May Do you want to get a Google featured snippet with your WordPress site? Featured snippets are the highlighted results for a Google search. Users are more likely to click on a featured snippet than a plain search result. In this article, we will show you how to get a Google featured snippet with your WordPress […] Read More
How to Use Authority Marketing to Build Quality Links 31 May Authority marketing involves positioning your brand as a thought leader or expert in your business niche or community. Through sustained effort continuously providing valuable information, it positions your brand as a source of knowledge which others can trust. The challenge is acute for new brands and websites as their chances of getting high-quality backlinks, which […] Read More
10 Strategies to Unearth Amazing Content Ideas 28 May Most content entrepreneurs and content marketers fail at developing ideas for their content because they fail to plan. If you are at a point where you are sitting in front of the computer waiting for inspiration to strike, you’re doing it wrong. There is no one right way to develop ideas for your content projects, […] Read More
The Business of Women’s Sports 28 May The Business of Women’s Sports Three pointer, home run, touchdown: all these are vernacular that are associated with the world of sports. When you read those words you probably associated them with the image of your favorite team completing the action. However, if you are like the majority of people, that favorite team most likely […] Read More
How to Do Multiple Location SEO 28 May Having multiple-location SEO enables businesses to attract website traffic from various states or countries across the globe. It brings a lot of benefits to e-commerce businesses that offer worldwide or international shipping. If you have it in place, you can expand your customer base and quickly grow your business. How to do multiple-location SEO? Here […] Read More
Keyword Match Types – Segment or Consolidate? 28 May To consolidate or to segment, that is the question. In today’s digital world we continue to evolve into more automation and smart bidding. To make the most of these strategies, is it best to segment keyword match types by ad group or campaign to improve performance, or to combine them? There is an array of […] Read More
7 Best WordPress Accordion Plugins (2021) 28 May Are you looking for the best WordPress accordion plugins? An accordion is a neat web design technique which allows you to display content in a collapsible tab layout. In this article, we will share the best WordPress accordion plugins that you can use on your WordPress website. Why Do You Need to Add Accordions in […] Read More
7 Strategies for Memorial Day Sales 28 May Memorial Day means many things to many people. At its heart, it’s a day to commemorate the brave American soldiers who died fighting for this country. For many, the Memorial Day weekend also marks the start of summer and a chance to grab a deal in the annual holiday shopping event. The shopping event is […] Read More
Technical SEO Audits: Tips For Successful Implementation 27 May According to BrightEdge, 68 percent of all online experiences start with a search engine, and 53 percent of website traffic corgomes from organic search. Yet, only 0.78 percent of these searchers click results on the second page of Google. That means if you’re not showing up on the front page of the SERPs, you aren’t […] Read More
How to Use Facebook Lookalike Audiences the Right Way 27 May Wish you could take the guesswork out of your social ad targeting? Don’t we all. Sure, it’s awesome that marketers have so many choices when it comes to our Facebook advertising strategy and who we serve our ads to. But navigating the numerous targeting options and factors can be downright daunting. That’s where Facebook Lookalike […] Read More
Why Choosing an Agency With Shared Values Will Help You Succeed 27 May When hiring a marketing agency, there are many things to look for. However, one of the most vital things to consider is whether your organizational values align. In this piece, I will share why aligned organizational values are essential to an agency/business relationship and how they can benefit your business. Value Alignment Is Core to […] Read More
How to Optimize Your Facebook Page for SEO Success 27 May Social media—Facebook in particular—is a great online tool that can help you generate more visibility and views for your business. How you use your Facebook page for SEO success matters immensely. It’s not as simple as just creating a Facebook for your business and then posting once in a while. You have to actively manage […] Read More
How to Run Ads With iHeartRadio AdBuilder 27 May How do you maximize your exposure? If you ask ten marketers this question, you’ll likely get lots of similar answers: Google Ads, social media marketing, etc. What you’re asking is which platforms offer massive traffic and have strong conversion rates. Now, imagine you’re a marketer for a local business. How do you maximize your exposure […] Read More
Respect user consent choices with Google Tag Manager 27 May More people than ever before are purchasing goods and services online, bringing new opportunities for businesses to reach a growing base of customers. At the same time, restrictions around cookies and identifiers are changing the ways businesses understand the customer journey. We’ve heard from businesses that they need new, easy-to-use solutions to keep pace with […] Read More
Respect user consent choices with Google Tag Manager 27 May More people than ever before are purchasing goods and services online, bringing new opportunities for businesses to reach a growing base of customers. At the same time, restrictions around cookies and identifiers are changing the ways businesses understand the customer journey. We’ve heard from businesses that they need new, easy-to-use solutions to keep pace with […] Read More
Search at Google I/O 2021 | Google Search Central Blog 27 May Thursday, May 27, 2021 Google I/O is our annual developer festival, and this year it was all virtual. But as with any events, virtual, or in-person, a lot of information was covered over the three-day event. In case you missed it, here is a list of some Search-related news and announcements that might be of […] Read More
Search at Google I/O 2021 | Google Search Central Blog 27 May Thursday, May 27, 2021 Google I/O is our annual developer festival, and this year it was all virtual. But as with any events, virtual, or in-person, a lot of information was covered over the three-day event. In case you missed it, here is a list of some Search-related news and announcements that might be of […] Read More
How to Move a Site from WordPress Multisite to Single Install 27 May Do you want to move a site from WordPress multisite to a single install? If you run a WordPress multisite network, then sometimes you may need to move one of the websites to its own separate WordPress install. In this article, we’ll show you how to easily move a site from WordPress multisite to its […] Read More
5 Best Omnichannel Marketing Practices to Grow Your eCommerce Business 27 May Consumers engage with their favorite brands through multiple channels. They’re using a combination of web, social media, email, and live chat to buy products online. And they’re doing so from different devices — smartphones, tablets, and desktops. It’s more important than ever for businesses to align their marketing strategies to create a more consistent shopping […] Read More
To mask or not to mask? That is the question businesses will need to answer 26 May In a somewhat unexpected move, the CDC announced it is safe for individuals fully inoculated against COVID-19 to ditch their masks in most settings. We updated our guidance for fully vaccinated people because:1. #COVID19 cases are down2. Vaccines are widely available3. Vaccines = 90-95% effective in real-world studies4. Vaccines are working against variants5. Those fully […] Read More
If Technical SEO Is Dead, It’s A Lively Corpse 26 May Two weeks ago I showed a case where a client site had broken some redirects, lost organic traffic shortly thereafter, then magically gained it back without fixing anything. The Tl:DR was that Google was getting pretty good at “fixing” tech SEO problems itself. But don’t toe-tag technical SEO just yet. At the end of last […] Read More
How to Block Bots From Coming to Your Website: Tools & Tips 26 May If you have a website, you need to know what bots are and how they can find your site, as well as what they can do (either intentionally or indirectly) to cause frustration to your online marketing efforts. Blocking bots may be a necessity to protect your site’s speed, users, and security. Let’s talk about […] Read More
How Social Marketers Can Use LinkedIn for Business 26 May If you want to tell your brand story to a variety of audiences, look no further than LinkedIn. LinkedIn is home to job seekers, hiring managers, sales teams and consumers alike. As one of the only social media platforms established for the sole purpose of professional networking, it offers a unique opportunity to support your […] Read More
Attribution Models To Focus On The Right Channel 26 May Marketers have many channels at their disposal. The key to generating conversions should be choosing the right marketing channel and focusing on it, right? Well, yes and no. The reality is that conversions often take place only after consumers interact with multiple channels. Someone might visit your blog, leave without converting, then come back a […] Read More
Prevent portions of your site from being abused by spam 26 May Wednesday, May 26, 2021 As a website owner, you might provide a few channels where your users can interact, such as forums, guestbooks, social media platforms, file uploaders, hosting services, or internal search services. These services allow users to create an account to post content, upload a file, or search on your site. Unfortunately, spammers […] Read More
Prevent portions of your site from being abused by spam 26 May Wednesday, May 26, 2021 As a website owner, you might provide a few channels where your users can interact, such as forums, guestbooks, social media platforms, file uploaders, free hosting services, or internal search services. These services allow users to create an account to post content, upload a file, or search on your site. Unfortunately, […] Read More
Google Ads NEW Monthly Spend Limits: What You Need to Know 26 May For years, advertisers have been looking for a way to keep their Google Ads spend under control aside from daily budgets and bid caps. Well finally, it’s here! Google recently announced that as of June 1, advertisers will be able to set monthly spend limits at the account level. This is groundbreaking for advertisers managing […] Read More
