How to Promote Word-of-Mouth Referrals Through Paid Ads 21 Jun Word-of-mouth marketing is one of the most valuable forms of advertising. After all, why wouldn’t you want customers to rave about your business to friends and family? Word-of-mouth referrals are great advertising for your brand and an enormous confidence booster for would-be buyers. From a potential buyer’s perspective, if your existing customers are happy enough […] Read More
What’s Coming in WordPress 5.8 (Features and Screenshots) 21 Jun WordPress 5.8 beta is out with an expected release date of July 20th, 2021. It will be the second major release of the year and comes with lots of new features and improvements. We’ve been following the development closely and trying out the new features on our test sites. In this article, we’ll show you […] Read More
How To Create The Ultimate SEO H1 Tag 21 Jun When it comes to SEO, optimizing H1 tags is often overlooked. But, did you know that this has a notable impact on your ranking? In this article, you’ll learn everything you need to know about creating the ultimate H1 tag for your website. You’ll discover the best practices, common mistakes, the importance of H1 tags, […] Read More
Page Experience Update: Mobile-Friendliness | Seer Interactive 19 Jun Since 2015 mobile-friendliness has been a ranking signal, and after 2018 mobile-first indexing has been the default. Now, coming in mid-June 2021, the Page Experience update will cite mobile-friendliness as a key signal. In This Article: Mobile-Friendliness as a Key Ranking Signal Mobile-friendliness looks at how easy websites are to use and navigate on mobile […] Read More
Reasons to Shop Locally – Social Media Explorer 18 Jun The experience during the pandemic has brought to light the importance of ‘me time. Persons should use this time to recharge their bodies and minds, examine pre-pandemic decisions, and press the reset button for a fresh start. In addition, the pandemic has taught us that everyone needs the support of others to thrive. There are […] Read More
Marketing strategy manifesto [10 recommendations] 18 Jun What’s needed to build a strong marketing strategy? Creating a winning marketing strategy that takes advantage of the key marketing opportunities available today is challenging because of the pace of change and continuous hype. Smart Insights offers marketing leaders and business owners practical, strategic advice designed to help them achieve their goals. Our free blog […] Read More
How to Use LinkedIn’s Social Selling Index Like a Pro 18 Jun LinkedIn is a perennially underrated social media platform. It’s not always easy to quantify how effective you are on the platform though. Enter LinkedIn’s Social Selling Index. This handy metric tells you exactly how effective you are as a social seller while highlighting how you can improve. In this article, I’ll cover everything you need […] Read More
9 Best Customer Service Software for Business in 2021 (Compared) 18 Jun Are you looking for the best customer service software for your business? Using the right customer service software can streamline your customer support workflow and help you create better customer relationships. In this article, we’ve hand picked some of the best customer service software that you can use along with your WordPress site. We’re using […] Read More
How To Make Money With Amazon Associates in 2021 18 Jun So, you want to know how to make money with the Amazon Associates affiliate program? Well, listen up. I’ve been making money with the Amazon affiliate program since 2008. In that time, I’ve made over $1,239,861 from it. I’ve built dozens of sites which made money in this way — like this one below, which […] Read More
15 Twitter Bio Ideas for Brands to Attract New Followers 18 Jun When it comes to social media bios for your brand, are you putting a good bit of thought into writing a creative and engaging intro? If you just treated it as an afterthought or filler content, there’s a chance it’s probably not as strong as it could be. Although you may not realize it, your […] Read More
Customer Satisfaction: Benefits, Examples & Importance 17 Jun Customer satisfaction is crucial to the success of your business. No matter how innovative your product or competitive your pricing, if your customers are ultimately unhappy, they’re not going to stick around. As such, it’s no surprise 45.9 percent of businesses surveyed in 2020 named customer experience as their number one priority over the next […] Read More
7 Stats That Prove the Importance of Social Media Marketing 17 Jun Digital transformation is in full swing. Accelerated by the events of 2020, this wave of transformation marks a turn of the tide in how businesses and consumers view, use and value social media—and we’ve got the data to prove it. The Harris Poll, on behalf of Sprout Social, surveyed more than 1,000 US consumers and […] Read More
Marketing communications plan: The PASTA model 17 Jun The RACE Framework and PASTA model are complementary models for your marketing communications plan, one is strategic and one is operational, get started today to win more customers Commercial as well as non-profit organizations, routinely confront these typical questions: Do we need social media? How do we introduce our new website? What can we do […] Read More
How to Create the Perfect Business Slogan 17 Jun Have a favorite slogan? That catchphrase that just sticks in your head like a catchy tune. Sometimes it even has a little jingle or rhyming structure that adds some flair. You know it works because it stays with you. You remember it, and you remember the company it stands for. Does your brand need a […] Read More
How to Build a Successful Business Using a Multi-Location Marketing Strategy 17 Jun Digital marketing is an essential medium for businesses of all sizes. Whether you’re just starting to expand your business or want to start franchising, it’s important to harness a strong digital marketing strategy that can help you build up brand recognition and awareness in a variety of target markets. Multi-location online marketing isn’t just something […] Read More
Here’s how you can master your next seasonal digital marketing campaign 17 Jun 30-second summary: To ensure organic visibility for your seasonal pages, start creating, optimizing, and analyzing them now Start creating, organizing, and scheduling seasonal content assets now for a head-start when it’s time to start focusing on driving sales Evaluate your past seasonal content performance to be able to recycle, update, and possibly even expand them […] Read More
12 Post-COVID Marketing Statistics (& How to Act on Them) 17 Jun There is no shortage of statistics from during the pandemic, showing drastic drops and soaring growth rates as our behaviors shifted so rapidly. But we’re now halfway through 2021, well into the (dare we say it) new normal. It’s time now to look at which changes have stuck and what we can do about them […] Read More
How to Verify Your WordPress Site on Pinterest (Step by Step) 17 Jun Are you looking for a simple way to verify your WordPress site on Pinterest? Verifying your website on Pinterest will unlock neat features like Pinterest analytics, ads program, stats for your photos, and more. In this article, we will show you how to easily verify your WordPress site on Pinterest. Why You Should Verify Your […] Read More
How to Get Other Sites to Link to Your Content (and Why You Should) 17 Jun Content marketing as a strategy centers around the idea that providing value to readers will eventually convert them to customers. But, content creation isn’t just about the direct funnel from Google to your site to sales. Your content can and should help your peers, too – even those who might be seen as your competition. A […] Read More
Instagram Stories: Best Practices to Engage Your Followers 16 Jun It’s no secret that Instagram Stories are a big deal. With over 500+ million Stories published daily, they’re among the platform’s most popular features. That’s because the tap-friendly, timely nature of Stories makes them so addictive to your followers. And for brands, they’re a low-hanging opportunity to publish engaging content that gives you total creative […] Read More
How to Design A Blog: The 13 Best Practices of the Top 100+ Marketing Blogs 16 Jun So much is written about blog content. Much less is written about the container of that content. But the design and structure of the blog are a big part of your visitors’ experience. If we are thoughtful when we design the blog templates, we can create a better experience for our readers. The content will […] Read More
SEO The LSG Way: Cognitive Bias and False Precision in our SERP Mental Model 16 Jun DAN THAT IS A MOUTHFUL! In another life I was an academic random internet person, deal with it and move on. So a couple of members of the team have been pushing me to document the Local SEO Guide approach to SEO and a topic came up internally over the past few weeks that I […] Read More
How to Use Google Alerts for PPC Research 16 Jun With over 267 million individual visitors, Google is undoubtedly America’s most popular search engine. Why does this matter? If Google is the most popular search engine, you should be listing your PPC ads on it. What’s more, you should be tracking the most popular topics and keywords in your industry to better inform your PPC […] Read More
Why and How You Should Use Google Ads for SEO 16 Jun Running an SEO campaign is a significant investment of time and resources. There are a lot of on-site factors that you have to get right. It’s a lot of work, and you can never be 100% sure if it was worth the investment until your content is ranking on the front page of the search […] Read More
How to Use Google Search Console (the Right Way!) to Improve SEO 16 Jun Google Search Console is a powerful tool that business owners, marketers, and SEO specialists can use to elevate their site’s digital presence and organic traffic. But despite its growing popularity, the Google Search Console interface isn’t exactly the most elevated or intuitive to use. Hence the increasing volume of queries for “how to use google search […] Read More
How to Remove Unused CSS in WordPress (The Right Way) 16 Jun Do you want to remove unused CSS in WordPress so your site will load faster? Unused CSS is any CSS code added by your WordPress theme or plugins that you don’t really need. Removing this CSS code improves WordPress performance and user experience. In this article, we’ll show you how to easily remove unused CSS […] Read More
Is Your Email Blacklisted? Here’s How to Find Out 16 Jun No one wants to end up on the email blacklist. If you’re struggling to reach people with your emails, there’s a small (but not insignificant) chance that you’ve somehow found your way onto a spam blacklist. These prevent your emails from ending up in your subscribers’ inboxes, which, as you might expect, is going to […] Read More
What a post-pandemic marketing strategy looks like 16 Jun In early 2020, non-essential vendors and workplaces closed their doors, events became virtual, and e-commerce boomed. Now, as the world continues its journey towards looking more like it was 15 months ago, marketers again need to think strategically about their next move. While the future can’t be predicted as such, we can use previous learnings […] Read More
The Marketer’s Guide To Medium 15 Jun Are you searching for new audiences to tap into to grow your base? If you answered yes—and, let’s face it, all marketers are looking for new audiences—then you’ve come to the right place. The platform offers marketers a unique opportunity to further brand recognition and grow their follower base in a somewhat unconventional form. Part […] Read More
5 Ways to Convert Paid Ad Leads 15 Jun As it becomes increasingly challenging to grow organic reach, more and more marketers are looking to paid ads. Since this monetary model is by no means novel, that means there’s a crowded space for these ads. You want to ensure your dollars dedicated to pay-per-click (PPC) are getting their money’s worth. Maybe you’ve written scintillating […] Read More
