Increasing Diversity in the Supply Chain

16 Jul

Increasing Diversity in the Supply Chain While there is no question that COVID-19 took a toll on all of society, one of the first things people started hearing about in the media was the breakdown of the global supply chain. In 2020, the shortages of necessities like PPE, toilet paper, and food items became so […]

Actionable Tips, Strategies, and Tools

16 Jul

Internal links are a crucial part of a successful SEO strategy. Small but mighty, simple yet complex, internal links help navigate users through your digital content and give search engine crawlers information about how your website works. Internal links are found on almost every page on the internet. You’re probably already using them, even if […]

Landing page examples and 12 tips: The Perfect Landing Page

16 Jul

Custom landing page examples and best practice advice. Always use your data to inform your digital marketing strategy Discussion of web design in companies who don’t know the power of a strong landing page still often focuses on the homepage. But savvy companies who are effective in their traffic building know that many visitors reach […]

The importance of accurate keyword difficulty scores

16 Jul

30-second summary: Keyword difficulty (KD) scores help digital marketers understand potential search engine performance KD scores are useful in building SEO strategies, filtering out ineffective keywords Low competition keywords give an advantage in attracting traffic Some KD calculating tools may be inaccurate due to the use of limited parameters Semrush has developed a new formula […]

7 Best WordPress Real Estate Plugins Compared (2021)

16 Jul

Are you looking for the best WordPress real estate plugins? WordPress is used by many real estate websites to showcase listings and get new customers by hiring trusted real estate digital marketing agency in India. In this article, we have hand-picked the best WordPress real estate plugins that you can use to grow your business. […]

Answers to some common questions about appearing in Google News

16 Jul

Friday, July 16, 2021 At Google, we want to help everyone understand the world by connecting people with relevant and authoritative news from a variety of trusted publishers. Today, we’re answering some common questions we’ve heard from publishers to help them better understand how news appears on Google News and Google Search. Where does news […]

Answers to some common questions about appearing in Google News

16 Jul

HTTP vs. HTTPS: What’s the Difference?

16 Jul

Most internet users are familiar with the ever-present HTTP or HTTPS that prefaces a website URL, but not everyone understands what they both actually mean. While this URL nuance is seemingly minor, the difference between HTTP and HTTPS can have a big impact on your website’s security and SEO efforts. In this post, we’ll walk […]

Best WordPress Themes for Blogs You Should Consider Using

15 Jul

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. More people blog on WordPress than any other platform. If you want to stand out from the crowd, you need the right theme. WordPress themes determine the layout of your blog, the impression it […]

The Best Free Web Hosting You Should Consider Using in 2021

15 Jul

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Here’s some good news–you can get a website up and running without spending a dime. Yes. Free web hosting exists, and I’ll show you how to get it. You’ll be able to launch a […]

Combatting Competition With Better Conversion Rates

15 Jul

In the world of paid search marketing, increasing click costs year after year is a common trend in many verticals. The behemoths with the biggest media budgets continually spend whatever they need to fend off competitors and maintain their dominant impression share metrics. Other competitors continually fight to maintain their presence with refined targeting and […]

How effective is your marketing? [4 techniques for success]

15 Jul

Audit your digital media effectiveness to build stronger campaigns and an efficient marketing funnel Reviewing your use of digital media is a crucial starting point for creating or optimizing your digital marketing strategy. But how do you tune in and prioritize what’s working, and what isn’t, without getting lost in vanity metrics? At Smart Insights […]

The Case for Expanding Your Social Media Department

15 Jul

What could you do with a larger social media department? If you said “a lot,” you’re not alone. There is plenty of ground to cover in the ever-expanding world of social. Businesses are finally waking up to the fact that the days of posting the same message across a few platforms are gone. As social […]

How to Create a Facebook Contest that Grows Engagement and Audience

15 Jul

With close to 3 billion active monthly users, Facebook is the biggest social media platform on the planet. That makes it a valuable channel for driving your business goals. After all, the key to successful marketing is to define your target audience and meet them on their favorite platforms. While not everyone is on Facebook, […]

Don’t be blinded by the ad strength: an experiment on the impact of ad strength

15 Jul

Now that Responsive Search Ads (RSAs) have become the default ad type, ad strength is becoming more important. Therefore, we set up an experiment to understand the influence of this metric on performance. Surprisingly, the results revealed that ad strength is actually less important than you might think. No correlation between quality score and ad […]

4 Practical Ways to Use AI in Marketing (& Why You Need It)| WordStream

15 Jul

We’re more than halfway through 2021 and by now, most marketing teams are heavily reliant on growth/digital marketing, and for very good reasons. But right now, even that is no longer enough. Just being growth-oriented and data-driven will not cut it anymore. In order to scale up your marketing results, move fast, and be ready to […]

How to Add Drop Caps in WordPress Posts

15 Jul

Are you looking for a way to add drop caps in WordPress? Drop caps are a great way to start a paragraph. They help you to capture your reader’s attention and get them interested in reading your content. In this article, we will show you how to add drop caps in WordPress posts without writing […]

Why Does Automotive Marketing See Such A High Rate of PPC Fraud? – The Click Fraud Blog

15 Jul

Automotive brands looking to stand out are increasingly relying on digital marketing to win a bigger slice of this lucrative market. In fact, online ads for cars and related automotive businesses had been growing consistently year on year until the coronavirus pandemic in 2020. The auto industry is the second biggest spender on digital marketing […]

Why Your Email List isn’t Growing: A Troubleshooting Guide

15 Jul

If you’re a savvy email marketer, you know that your job is not only to create stunning and effective email marketing campaigns, it’s also to build a loyal, high-quality subscriber list of people who want to hear what you have to say. There’s no point at which you should rest on your laurels: it should […]

The Best WordPress Themes You Should Consider Using in 2021

14 Jul

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Your website should load quickly and present content for readers in a sensible way. The good news is there’s a wide variety of excellent WordPress themes that do just that. WordPress themes offer different […]

Content marketing prioritization [ABC planning model]

14 Jul

A simple process for weighting your content prioritization The rise of always-on content marketing has led to a content tsunami, making cut-through more difficult, so teams need tools and approaches to balance their content priorities. In this post, I’ll share our ‘ABC process’ which we use to simplify the process of content marketing prioritization and […]

5 Steps to Turn Customers Into Advocates

14 Jul

Whether it’s through micro influencers, customer advocates or celebrity endorsers, user-generated content (also known as UGC) is the bread and butter of marketing on social media. And it shouldn’t be a surprise. It’s an effective form of engagement because it’s a two-way street—brands get connected with fans organically showing off their product or service and […]

6 Reasons to Use Animation in Content Marketing

14 Jul

Marketing is one of the key components of any business, big or small. It serves as a megaphone for your company to ensure that people find you and use your services. Now, this doesn’t exactly sound great, especially the megaphone part, but a great thing about a good megaphone is that you can adjust it […]

3 Reasons to Use Google Ads Dynamic Exclusion Lists (+How to Do It)

14 Jul

It’s interesting how quiet the release of Google Ads dynamic exclusion lists was back in April 2021. In my personal experience as a consultant specializing in display, this is a game-changer. If you’re running a display or video campaign, odds are that at some point, you’re going to run into a placement you’ll want to […]

How to Easily Fix Leverage Browser Caching Warning in WordPress

14 Jul

Do you want to learn how to easily fix leverage browser caching warning in WordPress? By fixing the leverage browser caching warning, you’ll quickly speed up your WordPress site and deliver a better experience to your website visitors. In this article, we’ll show you how to easily fix leverage browser caching warning in WordPress. What […]

Ways to Create Visually Appealing Email Design

14 Jul

Visually appealing email design can engage your target audience, showcase your brand message, and encourage subscribers to click your CTA. Since email marketing generates 40 times more leads than social media, it’s one of the most effective ways to boost conversion rates. This makes good email design more important than ever. But how can you […]

Content Strategy Explained in 180 Seconds

14 Jul

Impossible? Maybe. But let’s try to explain the basics of content strategy in 3 short minutes. If you just had 180 seconds to visit, thanks for dropping by! Otherwise, let’s unpack that overly concise description of content strategy basics. What is Content Strategy? A strategy is a plan to reach a specific goal. So content […]

Link Building Strategies and Resources for Busy Marketers

13 Jul

In the past, link building focused on quantity, not quality. Today? Link building is a different ball game. If you’re building a link building strategy, it’s important to know that it won’t be instant. It’s a gradual process—at least, if you do it right. The pages where you build links, specifically the quality and authority […]

Medical marketing recommendations and case studies

13 Jul

In today’s age of digital disruption, medical marketing leaders need to consider the full customer lifecycle supported by digital marketing Medical marketing is about a lot more than just good products. In this high value, complex sector, marketers must emphasize the full customer lifecycle with seamless customer and partner relations, supported by digital platforms and […]

Livestream Shopping: Stats, Platforms & How it Works

13 Jul

If you’re in need of a rocket launcher, Huang Wei can sell you one for roughly $5.6 million. Known as Viya to her fans, the Chinese influencer makes a living selling her fans everything from cosmetics to mattresses to houses to doorbells. But instead of pushing products through sponsored posts or links, Viya is selling […]

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