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Your website should load quickly and present content for readers in a sensible way.
The good news is there’s a wide variety of excellent WordPress themes that do just that.
WordPress themes offer different layouts for your website–be it a blog, online store, portfolio, or business. You’ll be able to present content beautifully and boost engagement with your brand. Get everything designed the way you want without writing a line of code.
I’ve put together a guide to the best WordPress themes available now to help get you started.
The Jayla theme offers a minimal and contemporary approach to the e-commerce industry, allowing you to create a store and sell products online with ease.
Jayla is built around the popular and powerful WooCommerce plugin, which means you’ll have access to a large number of features.
Jayla also gives you access to multi-block builders to speed up your site’s creation and an almost unlimited number of colors for your layout.
Perhaps most impressive is the wide variety of shops you can build with the theme. From furniture shops to tech stores and everything in-between, Jayla is useful in most e-commerce scenarios.
Other highlights of the Jayla theme include:
On the pricing side, Jayla costs just $59 for the regular license, which is more than enough to get your store started.
That regular license also adds in future updates for no extra cost and six months of support with site bugs and other issues.
If you want additional support, you can extend it to 12 months for $17.63. Get Jayla here.
We all have to start somewhere, and the same is true with WordPress themes. Where do you even begin? The answer is with Astra.
Astra is our top pick for WordPress beginners for its slick customization options, high level of functionality, and the considerable number of free extensions available for it.
I mentioned earlier that ensuring great page builders were compatible with a theme was important, and Astra doesn’t disappoint. Some of the most popular page builder plugins, like Elementor and Beaver Builder, are easily used with it.
On top of that, Astra offers a lightweight experience, allowing it to load exceptionally quickly. That’s without mentioning the super easy customization and pre-built options for blogs, portfolios, and online shops.
Other key features of the Astra theme include:
In terms of pricing, you can get Astra for free, and this provides you with a basic theme able to get you up and running. For some, it might be all they need.
There is also a pro version of Astra available that offers additional settings and options. The pro version is a must if you need a great deal of customization and new layouts. You can purchase it for $47.
Tusant by Second Line is a first-rate theme that’s best suited for podcast creators, musicians, voice-over actors, and music streaming.
While many themes can offer flashy designs, Tusant is practical, too, allowing you to embed audio and video from multiple sources.
For example, a podcast creator would be able to embed an entire ongoing series with ease, while musicians could display their latest work. The developers say Tusant can showcase an unlimited number of entries.
What’s more, Tusant supports all of the vital podcasting plugins such as PowerPress, Seriously Simple Podcasting, and PodLove. You can host MP3 files locally, too, so there’s little to get in the way of your creativity.
Tusant also offers the following:
For the pricing, there are three distinct tiers from the Tusant creators:
Second Line currently has five different podcast WordPress themes. Tusant offers multiple layouts, beautiful displays for playlists, and supports over 20 podcast hosting providers. If you’re a podcaster, you cannot go wrong with Tusant. Buy it here.
Whether you’re a freelance marketer, editor, or content writer, an excellent theme to show off your accomplishments and details is essential.
That is where Sydney comes in. This is a powerful and feature-rich theme ideal for freelancers, both those new to the industry and those who have been doing it for years and might want to change things up.
Sydney has more than 600 different Google fonts to choose from, and users have access to a full-screen slider, which can make a strong first impression on potential clients.
I also like the custom Elementor blocks that can be designed just how you want, enabling you to focus on getting your branding right.
Other features of the Sydney theme include:
Sydney has a free version, and you’ll have access to a lot of vital features.
With that said, the pro license only costs $69 per year, or $169 for a lifetime license. The upgrade will allow you to take things to the next level with extra page options, templates, WooCommerce, video headers, and more.
You can also pay $389 for a lifetime license for all of the company’s podcast WordPress themes.
It’s a good idea for most freelancers and small businesses.
This compelling WordPress theme is perfect for sharing new recipes and the best cooking tips with your online audience.
Minimalist and clean, yet offering loads of features and specific design choices, you can’t go wrong with Foodie Pro.
Consisting of the Genesis Framework—both secure and search-engine-optimized—Foodie Pro offers an almost countless number of color and typography options.
You’ll be able to upload your brand’s logo quickly, and a selection of pre-built templates only helps speed things up if you’re in a hurry to launch.
Other features of Foodie Pro include:
There’s no free version of Foodie Pro, but you can buy the theme and complete framework package for $129.95, which I think is a fair offer based on what you can do with it.
There’s also a Genesis Pro option for those who love the framework and want to invest further. The Genesis Pro variant includes access to additional support and every future theme the company releases.
Genesis Pro is a good choice for those with big plans and costs $360 a year.
Zakra isn’t just a memorable name—no, this stylish WordPress theme will help your brand rank higher on Google.
Zakra is optimized for the largest search engines, loads quickly, and supports almost all essential SEO plugins.
One particularly impressive feature is the 50 or so demos that are pre-built and ready to go with the theme.
These demos cover multiple scenarios you may need and can be quickly set up with a one-click demo importer. From there, you’ll be able to customize the demo to your liking.
One major advantage is the speed at which you can do this, so it’s an excellent option for those short on time.
The Zakra theme also delivers:
Zakra is free to use, but be aware that multiple features are locked out. Once you’re happy with the theme, you can upgrade to one of the more premium packages.
There are four pricing tiers, and all of them feature the Zakra Pro extras. The following prices are for lifetime access:
You can also choose to pay via an annual fee. I think the Personal Plus package with a lifetime subscription would be a great option for most.
Travel Way is perfect for travel bloggers and photographers who want to show their locations’ real beauty. Travel Way is also great for travel agencies and portfolios.
With call-to-action buttons, multiple sections, and handy social icons, it’s a theme ready for the modern traveler.
The free version of Travel Way is flexible and highly customizable, with the option of setting up galleries, booking forms, services, and portfolios. There’s a huge amount you can do with this theme.
Even better, it works well with all of the major browsers, is very responsive, and offers unlimited pages for each section of your site.
Other attractive features of Travel Way include:
The pro version features advanced custom widgets, multiple options for comment sections, more menu and logo positions, and quite a bit more.
It costs just $55 for personal use and $99 for developers, so if you’re pretty set on the theme, I wouldn’t hesitate to upgrade for the rest of the features.
Deciding on a single WordPress theme for your brand can be overwhelming. There are tons of options out there, and it can be difficult to know where to start. If you’re struggling to pick one, try thinking about the complete picture.
The first aspect to think about is whether you should get a free or paid WordPress theme. The difference isn’t just in the pricing.
A free WordPress theme can offer a lot to the right person, but it’s worth knowing some of the drawbacks. The main one is the lack of ongoing support for that specific theme, which, in most cases, can mean you’re left tracking down the original creator’s email for help when something breaks.
Far from ideal.
Not to mention that the same free themes can pop up on many websites, taking away originality from your branding.
But you can usually try out a theme for free before deciding to invest in the full paid version, so they do have their uses.
Paid themes are a better bet for brands in general, though. They generally include regular updates and support, higher levels of customization, and higher-quality code.
Another thing to mention is that WordPress.org, or ‘self-hosted WordPress,’ (as opposed to WordPress.com) is the best bet for most businesses as it gives a greater level of control and is cheaper overall. This extends to themes, availability, and customization.
With that said, I’ve seen some top brands on WordPress.com, or ‘hosted WordPress,’ with some genuinely dazzling themes, too.
If you’re in doubt, I’d still say go for WordPress.org.
Other key things to think about are the following:
Thinking about functionality is very important. I’m talking about what you need a site to do to conduct business.
Do you need social media icons that link out to brand accounts? How about a comment section or forum, and what about the e-commerce side of things like a shop?
In other words, you need to think hard about the features you need.
The great news is that WordPress plugins can add a significant number of extras whenever you want, but it’s worth looking into the functionality of a theme you like.
For example, specific themes might be coded in such a way that adding a forum could prove difficult.
If you like a theme, make sure you’ve done your research before buying it and that it can support your core needs.
Is your new theme going to look good on any screen size?
A mobile reader needs to have the same complete experience as a desktop user, so any good WordPress theme will adapt to this on a case-by-case basis. Don’t forget that Google has made it mandatory for sites to be mobile responsive, which can affect your rankings in a big way.
Mobile traffic is increasing every year, so a responsive WordPress theme is essential. Most WordPress themes include this as standard, but not all do, and free themes often don’t. Think carefully about this when researching.
A good page builder will allow you to drag and drop to create pages with little fuss.
Most WordPress themes come bundled with page builders, but not all of them do. Some themes may even use a bespoke page builder that could slow down a site with unwanted code.
Ideally, you want a WordPress theme optimized to work with the best page builders, particularly if you have a preference.
You could find a WordPress theme that provides almost everything you want, only to find it’s incompatible with your favorite builder. Or buy one that features a proprietary builder, but it’s just not very good. Too late, though, because you’ve already purchased it.
A theme can load smoothly and look beautiful on your browser, but what about on your customer’s browser? It’s worth noting that not all themes will work correctly on every browser, so a good deal of testing is a sound idea.
You can usually check a browser’s compatibility under a WordPress theme’s details, but the developers won’t always list this. In that case, test it yourself.
It’s as simple as downloading a few of the most popular browsers, loading up your site with its new theme, and seeing what works and what doesn’t.
More often than not, you’ll find an issue or two that only occurs on a specific browser. I’ve seen pages breaking inexplicably on certain browsers while others were fine. This is often an overlooked area, so it’s prudent to get ahead of any potential issues.
There are tons of beautiful WordPress themes out there, and my list has given you just a snapshot of everything you can do on the platform. But many themes work better for specific uses.
The picks on the list offer some of the best themes available in their respective areas:
Whether you’re a freelancer, travel blogger, podcaster, or you want to launch an online shop, WordPress has got you covered.
The best part is how much you can do with a single theme, so dive in and get started.
The sky really is the limit.
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