8 Steps to a Lead-Generating Content Marketing Strategy 13 Jul If you’re putting in the time and effort to create and publish content for your business, you want to make sure you’re doing it right—that means generating traffic, building trust with your audience, and even generating leads. The best way to do that is with a solid content marketing strategy. Today, we’re going to cover: […] Read More
How to Add a Custom Login URL in WordPress (Step by Step) 13 Jul Do you want to add a custom login URL in WordPress? Adding a custom login URL in WordPress can help improve your WordPress security and offer your visitors a better experience. In this article, we’ll show you how to add a custom login URL in WordPress, step by step. Why Add a Custom Login URL […] Read More
Updating our job posting guidelines to improve quality of results for job seekers 13 Jul Tuesday, July 13, 2021 Searching for a job can be a time-consuming process and the outcome of the application may be life changing. That’s why providing job seekers with authentic, fresh, and trustworthy content when they come to Google Search is our top priority. To better understand our user’s perspective, we asked tens of thousands […] Read More
Updating our job posting guidelines to improve quality of results for job seekers 13 Jul Tuesday, July 13, 2021 Searching for a job can be a time-consuming process and the outcome of the application may be life changing. That’s why providing job seekers with authentic, fresh, and trustworthy content when they come to Google Search is our top priority. To better understand our user’s perspective, we asked tens of thousands […] Read More
What Is Email Throttling and How Does It Affect Email Marketing? 13 Jul Email deliverability is one of the most critical factors for a successful email marketing strategy. After all, if your emails don’t even make it to the inbox, then they can’t inspire the action you want from your recipients. In this blog post, we’ll cover what email throttling is and how to avoid it. What’s Email […] Read More
Why Inbound Content Marketing Needs More Conversations 13 Jul When you hear the term “inbound marketing,” you likely think of compelling blog posts and informative videos. Both resources can be entertaining and helpful for a brand’s audience—but there are a pair of potentially more effective ways to engage your audience: conversational AI and live chat. As a part of their inbound content marketing efforts, […] Read More
5 Ways to Supercharge Your Inbound Marketing Strategy 13 Jul Making cold calls and sending out promotions have their place in marketing—but how much better would it be if people just came to you instead? This is where building an inbound marketing strategy comes into play. It involves getting people to engage and interact with your brand on their own. Consumers who take this initiative […] Read More
Term Frequency and Inverse Document Frequency at Google 13 Jul Sharing is caring! Learning About SEO and How It Works With Language on Pages A couple of the concepts that you learn when learning SEO besides an inverted index at Google is how often words appear on pages and in Google’s index of the Web. Term Frequency Term Frequency is a measure of how often […] Read More
Term Frequency and Inverse Document Frequency at Google 13 Jul Sharing is caring! Learning About SEO and How It Works With Language on Pages A couple of the concepts that you learn when learning SEO besides an inverted index at Google is how often words appear on pages and in Google’s index of the Web. Term Frequency Term Frequency is a measure of how often […] Read More
7 Fundamental Facebook Best Practices to Help You Grow 12 Jul Now’s the time to brush up on your Facebook best practices. That’s because recent statistics highlight just how valuable the platform is for businesses today. Consider that two-thirds of Facebook’s 2+ billion users interact with business Pages every week. From product research to customer service and beyond, growing a Facebook presence remains a must-do for […] Read More
Smartwatch: More Than a Fitness Activity Tracker 12 Jul Smartwatch: More Than a Fitness Activity Tracker Smartwatches keep us on our toes by reminding us to keep track of our fitness levels. The most recent smartwatches keep us on our toes by letting us stay connected no matter what we are doing. Wearable Technology Wearables are smart electronic devices that can be worn on […] Read More
How Much Do Facebook Ads Cost in 2021? (+Ways to Save) 12 Jul While Facebook advertisers continue to see the impacts of the iOS 14 update earlier this year, it remains a lucrative platform for brands to get in front of new people and to get them to convert. Whether this is your first foray into advertising on Facebook or you are looking for ways to make the […] Read More
How to Change Your WordPress Logo Size (Works with Any Theme) 12 Jul Recently one of our readers asked if it was possible to change your logo size in WordPress? Your website logo is an important part of your brand. Depending on the WordPress theme you use, sometimes it’s not clear on how to change your logo size to make it bigger or smaller. In this article, we’ll […] Read More
How to Follow Up in Sales and Drive Positive Results (8 Easy Ways) 12 Jul How do you increase sales conversions and nurture clients you already close deals with to become loyal customers? How can you make prospects buy your offer and make repeat purchases? In both cases, follow-up on sales is crucial. Data from Marketing Donut’s blog indicates that you need about five follow-ups on average to close 80% […] Read More
4 Ways to Use Micro-Influencers to Grow Your Business 09 Jul Getting more customers in today’s competitive world is nearly impossible. Search engine optimization takes months to drive any measurable traffic, PPC costs tons of money and is often difficult for the average marketer to run without hiring an agency. Referrals are great, but you can only generate so many of them. The reality is most marketing […] Read More
Google’s Inverted Index of the Web 09 Jul Sharing is caring! In the post 10 Most Important SEO Patents, Part 5 – Phrase-Based Indexing I wrote about how Google’s then Head of Webspam sent a newsletter to Librarians. It described the inverted index that Google used to organize terms in their index of the web. It is no longer available online, but it […] Read More
Google’s Inverted Index of the Web 09 Jul Sharing is caring! In the post 10 Most Important SEO Patents, Part 5 – Phrase-Based Indexing I wrote about how Google’s then Head of Webspam sent a newsletter to Librarians. It described the inverted index that Google used to organize terms in their index of the web. It is no longer available online, but it […] Read More
Produce Killer Content With Google’s New Search Console Insights 09 Jul Google dropped a new feature this summer called Search Console Insights to help websites better track their content’s performance and produce new blogs that attract customers. Our team couldn’t be more excited to start using this new tool. We already provide clients with tons of SEO-optimized content to boost their rankings, but now we can […] Read More
5 Actionable Tips to Get Your Website Added to Google News 09 Jul You can get thousands of clicks to your site from Google News. And, you don’t even have to be a journalist. Smart bloggers, news publishers, and digital content marketers are already tapping into this huge resource for targeted traffic and better search engine visibility. Google News is reserved for sites and blogs that publish timely, topical […] Read More
How to Start a Business in 2021 09 Jul Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Anyone can start up a business. No college degree, huge bank balance, or corporate experience necessary. All you need is a great idea, the right systems, and the drive to see it through. Since […] Read More
Will you show Gary Vaynerchuk support? 09 Jul He is a good friend, he has 15+ million-plus social media followers, is Chairman of VaynerX, and active CEO of VaynerMedia – a digital marketing agency you might have already heard of. Go to SESlingshots.GaryVaynerchukMedia.com and get your website on Google’s first page. Search engine optimization (SEO) is the number one form of advertising in […] Read More
6 Facebook Ads Updates To Be Excited About This Summer 09 Jul Facebook never ceases to amaze us with the unstoppable growth of its platform, and this year has been no different. While it’s great that Facebook is always changing to keep up with the rapid demands of its users, it can be hard to keep up with all the updates! Today, we’re going to walk through the […] Read More
7 Best Referral Program Software for Small Business Compared (2021) 09 Jul Are you looking for the best referral program software for your business? Referral programs can be a great way to get more people to promote your products and reach a bigger audience. Using referral program software helps you create and manage a referral program easily. In this article, we’ve hand picked some of the best […] Read More
5 Ways E-Commerce Companies Can Use BrickSeek to Increase Sales 09 Jul I hope you enjoy reading this blog post. If you want my team to just do your marketing for you, click here. If you’ve heard of BrickSeek, you likely know it’s a powerful tool for consumers, allowing them to track down inventory and find the best deals at big retailers. However, once you scratch beneath […] Read More
How to Build an E-commerce Brand Using Instagram When You Have No Followers 08 Jul There’s a ton of advice about using Instagram as an effective online marketing tool, but it can be challenging to scale your e-commerce brand on Instagram if you are a new brand without many followers yet. New accounts often have low engagement rates, which can be disheartening, but there are ways to navigate this period […] Read More
What is Affiliate Marketing? How Partnerships Drive Revenue 08 Jul Does affiliate marketing make sense for you and your business? Because acting as an affiliate on behalf of brands represents a low-hanging opportunity to drive additional revenue from content you’re already creating. And if you’re an influencer, blogger or publisher with a dedicated following, there are likely affiliate partnership opportunities available to you today. Let’s […] Read More
Content marketing plan: 4 simple steps to success 08 Jul Learn the 4 steps to creating a content marketing plan, with our content planning template and the RACE Framework To help you develop a content marketing plan or review existing methods, I thought it could be helpful to share some of the planning techniques applied in our Content Marketing Learning Path. Take these 4 steps […] Read More
Expanding Top-of-Funnel Travel Customers Post-Lockdown 08 Jul You don’t need me to tell you that 2020 wasn’t quite a normal year for…well, anything. Plans were put on hold, safety precautions became of utmost importance, and uncertainty seemed to cloak the immediate future. Multiple industries were affected by these shifts, especially the travel industry. Whether it was foreign or domestic, travel restrictions barricaded […] Read More
57 Easy & Engaging August Marketing Ideas (With Examples!) 08 Jul Inspirational Instagram posts say August is the Sunday of summer (cursive font over sunset photo). Someecards says August is a whole month of Sunday nights. We say August is 30 days of opportunities for creative marketing. And we have over 50 ideas to prove it. So today, we’re coming at you with: A list of August awareness […] Read More
What Are the Best Social Media Channels for Businesses? 08 Jul Businesses have flocked to social media over the past year. With shops forced to shut their doors and relentless lockdowns to contend with, it’s one of the easiest ways for brands to maintain a connection with their audience. It’s not just brands that are upping their social media usage, though. According to the Sprout Social […] Read More
