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Inspirational Instagram posts say August is the Sunday of summer (cursive font over sunset photo). Someecards says August is a whole month of Sunday nights.
We say August is 30 days of opportunities for creative marketing. And we have over 50 ideas to prove it. So today, we’re coming at you with:
Let’s get into it.
See the full list at the bottom of this post!
For community-friendly marketing
For positive/inspirational marketing:
For social awareness marketing
For straight-up marketing
As you can see from the different categories of observances, you can appeal to all kinds of emotions in your marketing. Use these ideas to connect with your audience in a more meaningful way than any of your competitors.
Black Business Month was founded by John William Templeton and Frederick E. Jordan in 2004. Use this as an opportunity not to just support the Black-owned businesses, but to get into the habit of doing it year-round.
Back to school season and January are friends. Go wild with all the fresh-start, back-in-gear, goal-setting themes you used in your January marketing (repurposing opp?)
According to Amazon, “seeking simpler living” is the latest trend in consumer behavior. As a business owner, take this time to clean out clutter (virtual and physical), and organize your mind and workplace before the September storm hits.
As for marketing ideas:
Life is as broad as it gets, so anything related to simplifying works here.
This day gives a good excuse for promoting referral programs and running BOGO sales promotions. You might also use catchy taglines like “You never know how many friends you have until you own [the product you provide].”
On this day in 1786, the US monetary system was established. A nice history lesson, but also a great marketing opportunity.
There are readers in every audience. Share a post on social media recommending your favorite reads, top industry influencer authors, or asking for recommendations from your followers. Your audience likes opportunities to share their input, you like post engagement, everyone wins.
Toss the core values aside today and letterrip. Don’t actually do that. But you can have fun with this one.
Or get serious…
Or use it as a creative way to celebrate a company milestone and thank your customers. Write a customer appreciation email, blaming them for your having to bring on more employees to keep up with the demand, and for your having to move to a bigger office, and your having to choose the signature drink to serve at your party celebrating your 1000th customer…and so on.
It is National Wellness Month, after all. Ideas:
On August 14, 1945, President Truman announced the end of WWII. The national pride, can-do spirit, and eagerness to step up and play their part is not only what made this victory possible but also that which laid the groundwork for future generations. The Spirit of ‘45 is a great platform for inspirational blog posts, emails, and social media posts.
On World Humanitarian Day, we recognize those who lost their lives working for humanitarian causes. Incorporate this into your marketing by:
This modern-day humanitarian is tackling Africa’s electricity crisis. (Image source)
There’s nothing wrong with a Mother Theresa or Gandhi quote, but featuring newer individuals provides an opportunity for both you and your audience to learn about the current crises the world is facing.
Even though these folks get year-round senior discounts, why not throw an extra one in the mix on this day?
Many local secondhand stores are part of nonprofits that fund needs in the community or even worldwide. Consider running a clothing drive to give your audience the opportunity to make a difference while cleaning out their wardrobe (perhaps to simplify their lives…see #4).
Or, for businesses NOT in the clothing industry, publish mission-statement-friendly posts like these:
This holiday recognizes women in web development. Recognize #womenwhocode, do an employee spotlight on a female developer, or donate to learnerships like GirlCode
The creative marketing possibilities are endless for this day.
Many state fairs happen in the fall, so plan ahead and see if you can get on the list!
More of a tip than an idea, but get your Labor Day marketing in order, especially if you’re running a special only during that weekend. September sneaks up fast!
Whether you’re heading into fall with gusto or dragging your feet, your marketing needs to stay consistent and strong! Use these ideas to engage your audience, attract more customers, and stand out above your competitors. And now, as promised, the expanded list of August national days.
All things family
Vertical specific
Community
Positive/inspirational
Patriotic
Social
Fun/funny
Niche/nostalgia
Dog appreciation
Compassionate
Sales
Here’s our full series of marketing ideas for every month of the year:
And finally, for a year’s worth of marketing ideas, check out this marketing calendar template from our friends at LOCALiQ.
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