9 Important SEO Metrics to Track (+ How to Improve Them) 27 Jul One of the best things about digital marketing (over traditional offline marketing) is that you can measure nearly every part of your strategy. Free tools like Google Analytics provide comprehensive information on how your website’s performing, so you’re never uninformed about whether your SEO efforts are bringing in the right results. Image source But the […] Read More
Love Island Trends: 5 Tips to Use Pop Culture in Social Strategy 27 Jul Whether it’s your type on paper or not, Love Island is indisputably huge. Since its first (non-celebrity) iteration in 2015, it has snowballed in popularity to become the behemoth it is today. The most commercialised show on British television, Love Island is a show about coupling up, turning heads and getting dumped. Millions of British […] Read More
Staying Secure Online – Social Media Explorer 27 Jul Remaining secure online isn’t easy anymore, especially as every 39 seconds someone gets attacked by a hacker online. Cybercrime is a growing concern, and in 2019 alone there were almost 160,000 security incidents, 81% of which linked to stolen or weak passwords. Staying secure online is now a problem for more people due to COVID-19 […] Read More
How to Add Front-End Login Page and Widgets in WordPress 27 Jul Do you want to add a front-end login page and widgets in WordPress? The default WordPress login page doesn’t provide the best user experience and can confuse your users. Adding a front-end login page lets your users log in directly from the front-end of your website. In this article, we will show you how to […] Read More
Everything You Need to Know About Transactional Emails 27 Jul Email marketing is a mainstay for marketers. But transactional emails are a form of email marketing that brings marketing, operations, logistics, and finance teams together to communicate important information with customers. Essentially, transactional emails initiate, confirm, facilitate, and conclude transactions related to a brand’s product or service delivery. It’s a unique channel and very different […] Read More
How Long Should Social Posts Be? Free Social Media Character Counter 26 Jul Crafting a witty Tweet, optimizing your Instagram posts with hashtags or brainstorming copy for Facebook ads may all seem like completely different tasks. But they all have one thing in common – they each have a platform-specific character limit. More importantly, you need to know the ideal character count for social media posts. This could […] Read More
10 Companies Doing Ethical Marketing The Right Way 26 Jul Conscientious companies act with integrity, honesty, responsibility, respect, and accountability. Companies that put ethics at the core of their business strategy possess a positive impact on their customers’ affective devotion towards the brand. In this article, we’ll review the models of 10 companies whose truly ethical practices are helping them both win and retain the […] Read More
How to Write a Perfect Facebook Post 26 Jul Ever feel like you don’t get the attention you deserve on your Facebook posts? Every marketer wants more attention. After all, that’s the goal of social media marketing, right? The problem is, it can be difficult to win time in Facebook’s spotlight unless you know exactly what to do. The answer to better Facebook engagement […] Read More
2 Smart Strategies to Generate Leads on Facebook in iOS 14 26 Jul iOS 14 has certainly lived up to the headache that it was predicted to be for several months. Between domain verification and aggregated event management, your average Facebook advertiser will certainly feel lost in the new iteration of the advertising platform. I’ve even seen experienced marketers scratching their heads as the hoops Facebook now makes […] Read More
How to Edit HTML in WordPress Code Editor (Beginner’s Guide) 26 Jul Are you looking for an easy way to edit HTML on your WordPress website? HyperText Markup Language or HTML is a code that tells a web browser how to display the content on your web pages. Editing HTML comes in handy for advanced customization and troubleshooting issues. In this article, we’ll show you how to […] Read More
A reminder on qualifying links and our link spam update 26 Jul Monday, July 26, 2021 Web creators nowadays have many ways to monetize their websites and blogs. Some of these methods lead to the creation of outbound links that, if overdone and not annotated correctly, could violate our quality guidelines. In this post, we want to share a reminder on how to deal with links that […] Read More
A reminder on qualifying links and our link spam update 26 Jul Monday, July 26, 2021 Web creators nowadays have many ways to monetize their websites and blogs. Some of these methods lead to the creation of outbound links that, if overdone and not annotated correctly, could violate our quality guidelines. In this post, we want to share a reminder on how to deal with links that […] Read More
How to Create Search Engine Friendly Title Tags 23 Jul One of the most frustrating things about SEO is getting everything to work together as it should. If you’ve done SEO, you know exactly what I’m talking about. There are so many little elements in SEO that sometimes it seems impossible for everything to work out perfectly. Even today! I know I talk a lot […] Read More
8 Powerful Negotiation Tactics 23 Jul What comes to mind when you think of negotiation tactics? People in suits closing business deals? Bargaining with a seller in a market? Convincing your landlord to lower the rent? How about all of these? Negotiation Tactics Play a Key Role in Life It’s tempting to think of negotiation only in terms of price, but […] Read More
The Marketer’s Guide To SlideShare 23 Jul The internet is a visual place. With the absence of body language, social cues, and audible tone, the best way to communicate with your users is through visual content. Now and then, an online platform comes along that makes it easier than ever to showcase your visual content on the internet. SlideShare is one such […] Read More
20 Best WordPress Education Themes for Teachers in 2021 23 Jul Are you looking for the best WordPress education themes for teachers? Many teachers create websites with the help of a digital marketing agency for schools and colleges in India for a second income and focus on it during the summer months. With a professional design and a beginner-friendly layout, you can engage parents and students […] Read More
The Truth About COVID Vaccine Facts 23 Jul The Truth About COVID Vaccine Facts The COVID vaccine was created faster than any other vaccine in history. That makes some people very nervous about the safety and effectiveness of the vaccine, but there are several reasons why fast-tracked vaccines are still safe. It’s time to learn more about COVID vaccine facts. Most vaccines indeed […] Read More
How to Set up a Successful Twitter Advertising Campaign 22 Jul While newer platforms like TikTok are making a splash across social trends, Twitter still dominates as a hub for active conversations. In fact, it still sees a 29% year-over-year increase in monetizable daily active users. This amounts to over 187 million daily active accounts that can see ads on the platform. This means brands shouldn’t […] Read More
Page Experience Update: Safe Browsing 22 Jul Amidst concerns of privacy and leaked personal information, it’s important now more than ever to make sure you are browsing the internet safely. Whether you’re simply looking for some internet safety best practices or seeking ways to keep client data secure, we have answers (along with some tips for our fellow SEOs!). Discover how […] Read More
McKinsey’s consumer decision journey | Smart Insights 22 Jul McKinsey’s consumer decision journey can help to model how your customer comes to the moment of purchase and discover what makes buy Based on empirical research, in 2009, McKinsey & Company suggested a dramatic alternative to the traditional purchase funnel. Their research was founded on interviews with 20,000 businesses in the USA, Germany and Japan. […] Read More
The Marketer’s Guide to Reddit 22 Jul Reddit is a social media and news aggregation website that ranks content based on a voting system. People worldwide post content (usually links, but also original content), and other users can “upvote” or “downvote” posts, pushing the most interesting content to the top. It’s a place where you can find groups of like-minded people. Reddit […] Read More
Facebook Dynamic Ads: Your Complete Guide 22 Jul Facebook is an important sales and marketing channel for marketers. Facebook enables companies to reach potential paying customers and generate better results. But finding that extra edge that keeps your company ahead of the rest of the field isn’t always easy. That’s where Facebook Dynamic Ads comes in. Facebook Dynamic Ads allows companies to deliver […] Read More
NEW Optimized Targeting in Google Ads: What You Need to Know 22 Jul Relying on search keywords to bring in all your paid traffic just doesn’t cut it anymore. Luckily, Google is making advancements in audience targeting in light of the future changes to third-party cookie data. The latest advancement as of July 2021 is optimized targeting. This is a branched-off targeting option automatically applied to advertisers leveraging audience or demographic […] Read More
How Different Generations Use Social Media 22 Jul Social media usage is on the up and up. Our Sprout Social Index™ 2021: UK & Ireland Edition report found 76% of consumers have used social media more in the past year, and 63% have bought from it. Brands caught on to this upward trend and are engaging social media users to drive awareness, clicks […] Read More
How to Change the Link Color in WordPress (Beginner’s Guide) 22 Jul Do you want to learn how to change the link color in WordPress? Changing your link color gives you more control over the design of your website and can make it easier for your visitors to navigate. In this article, we’ll show you how to change the link color in WordPress, step by step. Why […] Read More
How to show the business value of your SEO proposal 22 Jul 30-second summary: Your SEO proposal plays an instrumental role not just for your agency but also for your client’s business Forecasting needs to be a star element of your customer acquisition process – but how do you navigate these tricky waters? SEOmonitor dissects the entire thought process and action plan for you Here’s how to […] Read More
How to Promote Your Live Streams with Email Marketing 22 Jul With more than half of the world’s population using email, it’s one of the best ways to get your message in front of your customers and potential customers. Over the years, social media and messaging apps have been predicted to supersede email, but 50 years after the first email was sent, it’s still going strong. […] Read More
Voice Search Optimization Tips for Local Businesses 22 Jul Voice search has evolved as one of the most prominent search methods in recent years. It’s not surprising considering the fast-paced nature of the world we live in, the fact that everyone and their mother has a smartphone, and more people than ever rely on mobile devices as a means of communicating with one another […] Read More
10 Elements of a Successful Social Media Profile 21 Jul Having good social media profiles can get you more exposure online, help you connect with your fans or customers, and improve your online reputation. Unless you have a major site associated with your name (like NeilPatel.com), your social media profiles are usually the first results Google shows when someone searches for you. Start thinking of […] Read More
Best e-commerce marketing strategies to accelerate your ROI 21 Jul What are the best e-commerce marketing strategies to attract and retain high-value customers online? And which channels should retail marketers prioritize for growth? Online retail is a cut-throat competitive landscape right now. Get it right, and your growth is through the roof, but failing to meet your customers’ high expectations can be costly. In this […] Read More
