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25 Best One Page WordPress Themes (2020)

12 Jun

Are you looking for the best one page WordPress themes for your website? WordPress one page themes are perfect if you want to set up a minimal and modern business website. There are many professional one page themes available to choose from. This can make it hard to pick the right one for your site, […]

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CTV, vertical, and social formats

12 Jun

30-second summary: Since the lockdown online video content has been steadily replacing traditional television as people spend more time streaming shows and playing video games. Advertisers are redistributing their ad budgets making stakes on CTV/ OTT and social media. 64% of advertisers terminated their ad campaigns while 24% used this period as an opportunity to […]

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How to win at SEO with FAQ schema markup

12 Jun

30-second summary: According to Neil Patel, less than one percent of businesses take advantage of FAQ schema markups.  There are several benefits schema markups provide to your overall SEO rankings.  Implemented correctly, the FAQ schema markup can get your site into the featured snippets section of Google’s first page.  Google has outlined which pages are eligible and […]

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Industry Analysis Using Porter’s Five Forces: Guide + Example

12 Jun

Industry analysis is a critical part of understanding a company’s market position. It should tell you whether a company is faring better or worse than companies that offer similar products and services. At its core, industry analysis is designed to help you figure out how a company operates within an industry. For marketing agencies, there […]

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How to Set Up Cross-Channel Remarketing Audiences

12 Jun

The 4th Essential Tactic The last time we saw you, we shared our tips and tricks in setting up a holistic paid social & search strategy. You didn’t think we’d forget about the 4th essential tactic of creating remarketing audiences, did you? Haven’t read it yet? Head on over to read about the power of cohesive messaging, […]

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5 Trends Transforming the Industry

11 Jun

Around 430 BCE, a Greek man named Hippocrates became a doctor. In addition to treating patients and making discoveries, Hippocrates also spent part of his career working on some of the most important medical documents ever published. Look no further than the Hippocratic oath, the code of ethics for physicians that bears his name. Over […]

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How a digital publisher monetized 8X more in one month with WordPress scaling strategies

11 Jun

30-second summary: The project in a nutshell: A magazine-type website, monetizing programmatic ads. Agency work scope: Build the platform from scratch, utilizing WordPress multisite functionality and RTK.io infrastructure plus numerous ad operation tools, migrate it to new hosting, and secure project scale. Time frame: One month.  Success indicators: Stability to scale to 8+ million user […]

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Marketing agency costing and budgeting models

11 Jun

5 Options for charging fees and paying for agency resource There are a wide range of marketing agency costing and budgeting options for marketers to consider when outsourcing their marketing activities. The fees model used will vary by both type ….. The post Marketing agency costing and budgeting models appeared first on Smart Insights. [ad_2] […]

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How to Find Pages You Like on Facebook (and Unlike Them)

11 Jun

Updated on June 11, 2020, to include current instructions. Facebook’s search function allows you to search for people, posts, photos, videos, groups, and more, based on your own Facebook activity. This includes the pages you like on Facebook as well. For most of us, there’s nothing to worry about. Declaring you “Like” Grey’s Anatomy is […]

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5 Clever Strategies for Restaurant Marketing During COVID-19

11 Jun

“Heard!” If you have worked in restaurants in the past, you know this saying—and probably have flashbacks of the head chef yelling! An expeditor or lead calls out an order, and the rest of the crew yells, “Heard!” Pretty simple, but what people don’t know is what lies beneath the surface of this statement. A […]

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How to Send Email in WordPress using the Gmail SMTP Server

11 Jun

Are you having trouble sending emails from your WordPress site? One easy way to solve this is by sending WordPress emails using the Gmail SMTP server. In this article, we will show you how to send emails from your WordPress site using the Gmail SMTP server. Why and When You Need Gmail SMTP Server for […]

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How Kenshoo does digital commerce ad management

11 Jun

Martech Spotlight: How Kenshoo does digital commerce ad management Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok [ad_2] Source link

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How to Use One Idea To Create Tons of Content

11 Jun

Writer’s block happens to the best of us. And if you’ve created content for a while, I’m sure ‘you’ve come across it once or twice. It’s a simple fact of life (and content marketing) that the well of creativity can go dry from time to time. While it comes with the territory, it’s always helpful […]

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Sprout Social stands with the Black community

11 Jun

“We want our lives to be valued. We want protection. We want what is promised to all of us. Our inalienable right to life and equality.” —Black@Sprout Employee Resource Group, June 2020 To our Sprout community, The events of the past couple weeks have laid bare the broken aspects of our society, and the pain […]

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How to Spread Change and Inspire Action, According to Neuroscience

11 Jun

How do you spread messages of change? And how do you inspire people to act on them? That’s a question many people in America are asking right now. We’ve seen calls for an end to discrimination and police brutality everywhere from small town protests to massive marches here in New York to black squares in […]

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Youtube Content Strategy – Results on Traffic and Rankings

11 Jun

Our original content strategy was simple: combine a blog with a newsletter. Post an article, send an email and stay top of mind with our audience. Things have changed since 2007, but the idea of combining channels is still at the heart of the most effective content strategies. Smart marketers combine influencers and SEO, social […]

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Digital marketing during COVID-19 times: Data-driven insights

10 Jun

30-second summary: More than 4500 digital marketing professionals from the USA and Europe participated in the anonymous survey. We asked them about the impact of COVID-19 on their business and the working routine. 63% of participants reallocate budgets to activities that bring results in the short term. Most entrepreneurs in the internet marketing believe that […]

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How to Gain Visibility on Your Instagram Videos

10 Jun

Instagram has become one of the best platforms for brands to get noticed. With over one billion monthly users, it’s not hard to see why.  The platform was built as a way to share photos with friends, but over the years, marketers have learned to harness the power of the hashtag to increase brand awareness. […]

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12 tools that can improve your marketing funnel

10 Jun

A working marketing funnel ensures a steady influx of leads which forms the basis for business growth. Have you ever been in a situation when you’ve done everything you could to sell your product, but people didn’t buy it? You may have a fantastic product, a lot of great ideas and motivation to run your […]

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How to Create & Verify Your Google My Business Account

10 Jun

Your free Google business listing (known as your Business Profile) can do more than you think. When properly optimized, it showcases your best features and makes it easy for consumers to discover, learn about, and contact your business. But in order to properly optimize your Business Profile, you need access to it, and in order […]

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How to Create a Loyalty Program in WooCommerce

10 Jun

Recently, one of our readers asked us if it’s possible to give customers loyalty points in WooCommerce. This might be something you’ve wondered about too, especially if you’re looking to increase sales on your online store. In this guide, we’ll show you how to create a loyalty program in WooCommerce (without writing any code). Why […]

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How to Use Local SEO to Impress the Algorithms and Get Your Site Ranking

10 Jun

When most business owners think of SEO, they think of optimising their website for the keywords that they are targeting. However, they often overlook local SEO; the process of targeting keywords related to your local area to boost your affiliation with your region.  So, when internet users are searching for terms like ‘car washing in […]

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How to Avoid Cutting Down on The Essentials of Running an E-Commerce Site

10 Jun

Running an e-commerce site provides exciting opportunities for growth. And with so many consumers using online platforms to make purchase decisions, it has become easy to boost sales and maintain a steady stream of revenue when you play your cards right. With all that said, it’s important to bear in mind that your online store […]

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Is This Thing On? | Local SEO Guide

10 Jun

What a week. What a year. Not sure about the rest of you but around these parts SEO doesn’t seem so relevant right now. The country is in the midst of some deep soul searching brought on by a fierce and rapid grass roots struggle to end the extrajudicial killing by police in the Black […]

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Official Google Webmaster Central Blog: How we fought Search spam on Google

09 Jun

Every search matters. That is why whenever you come to Google Search to find relevant and useful information, it is our ongoing commitment to make sure users receive the highest quality results possible. Unfortunately, on the web there are some disruptive behaviors and content that we call “webspam” that can degrade the experience for people […]

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How to create social media content that builds your brand

09 Jun

30-second summary: Now is the time to connect your audience to show who your brand is and why you’re valuable to them, through the power of social media content. Gone are the days of posting “just to post”. Have a purpose – be a human. Social media is where your brand can spread its wings […]

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What is zero-based budgeting and how can it help you?

09 Jun

The ability to develop an efficient and effective budgeting and forecasting process requires extensive experience and on-the-job training that can take years before your boss finally – if ever – says, “You don’t need me anymore.” Accurate forecasting (even close to being in the ballpark) is the hallmark of the great marketers I have worked […]

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