The 4 Ps of Marketing: A Step-by-Step Guide (With Examples) 09 Jun The 4 Ps of marketing… You’ve probably heard about them from a friend, a textbook, or even at school. I know it sounds like a boring topic that’s common sense, but there is more to it than meets the eye. And no, it’s not just for large companies… the smaller you are, the more important […] Read More
Google Discovery Ads Now Available to All Advertisers 09 Jun Last May, Google made big waves at their annual Google Marketing Live event and announced tons of planned new features and tools to help advertisers find customers online. Among these announcements was a new ad type called Discovery ads, designed to help advertisers get their products discovered by potential audiences across Google’s popular properties. These […] Read More
Categories vs Tags – SEO Best Practices for Sorting your Content 09 Jun Readers often ask us, what’s better for SEO: categories vs tags? You might not be sure what WordPress categories and tags actually are, and how they’re different. Knowing this can help you use them correctly. In this article, we’ll explain the differences between categories vs tags for organizing your content, and how they can impact […] Read More
A Well-Formed Query Helps Search Engines Understand User Intent in the Query 09 Jun Sharing is caring! A Well-Formed Query Helps a Search Engine understand User Intent Behind the Query To start this post, I wanted to include a couple of whitepapers that include authors from Google. The authors of the first paper are the inventors of a patent application that was just published on April 28, 2020, and […] Read More
A Well-Formed Query Helps Search Engines Understand User Intent in the Query 09 Jun A Well-Formed Query Helps a Search Engine understand User Intent Behind the Query To start this post, I wanted to include a couple of whitepapers that include authors from Google. The authors of the first paper are the inventors of a patent application that was just published on April 28, 2020, and it is very […] Read More
A Well-Formed Query Helps Search Engines Understand User Intent in the Query 09 Jun Sharing is caring! A Well-Formed Query Helps a Search Engine understand User Intent Behind the Query To start this post, I wanted to include a couple of whitepapers that include authors from Google. The authors of the first paper are the inventors of a patent application that was just published on April 28, 2020, and […] Read More
Executive POV: The Impact of COVID-19 on Marketing & Advertising Industry 09 Jun We surveyed members of our leadership team who have purview over Seer’s 100+ clients on the impacts of COVID-19 on their businesses across industries. Enclosed are suggestions to tap into your consumers, leverage data differently, and prepare for a new future. It’s now been over two months since the nationwide stay at home orders went […] Read More
10 Advanced SEO tactics to drive more traffic to your website 08 Jun 30-second summary: SEO has evolved to cover a wide range of efforts that contribute to traffic generation. The easiest way to improve search visibility is to have an arsenal of tactics at your disposal for creating a top-ranking page. Improving the quality of content and backlinks are prime ranking factors that influence the placement of […] Read More
How to scale and automate your customer service 08 Jun Over 95% of consumers say customer service is the most important factor in their choice of a brand The customer service game is quickly changing. Customers tend to expect more from their interactions with brands and consequently, brands are forced to invest more in customer support innovation to up their game. It’s a small wonder […] Read More
Inaccurate Google Analytics Traffic Sources 08 Jun It’s very clever. Google Analytics combines Javascript with cookies to track all kinds of data about visitors. You don’t need to install anything on your server, and they don’t need to look at your log files. It’s brilliant, but it has its issues. Here are 21 ways in which Google Analytics is inaccurate. Let’s start […] Read More
Conversion Copywriting After Crisis: Adjusting to a New Abnormal 08 Jun At the store the other day, I looked down at the large stickers that had been placed on the floors of the checkout lines to mark social distancing. They were bright and friendly, but were already scuffed up, foot-marked and blended into the tile. Two months ago they were unimaginable; now they are a somewhat […] Read More
What Are Responsive Search Ads? (And How They Work) 08 Jun Did you know that you can have Google automatically split test your ad copy for you? By using Google’s Responsive Search Ads (RSA), you can load up multiple variations of headlines & descriptions and let Google’s AI do all the testing. This means better results, higher CTRs, and more effective ads – all automatically tested […] Read More
When To Test Google Ads Portfolio Bidding 08 Jun Automation is a feature that isn’t going away anytime soon and Google continues to offer additional features. Portfolio bidding has been around for a while, but it’s something I’ve just recently started experimenting with after having a lot of success with automation at the campaign level. In this post, I’ll break down portfolio bidding and […] Read More
What Is Google My Business & Why Do I Need It? 08 Jun In an effort to gain more visibility on Google, many businesses create a Google business listing (known officially as a Business Profile). If you’re one such business owner, something you might not realize is that creating a Business Profile does not give you management over it, and you need those management and editing capabilities if […] Read More
How to Add a Horizontal Line Separator in WordPress (5 Methods) 08 Jun Do you want to add a horizontal line across your post or page in WordPress? Horizontal line dividers are a great way to break long posts into smaller sections, highlight special announcements or promotion, and clearly separate different parts of a page. In this article, we’ll show you how to easily add a horizontal line […] Read More
How to Convert More Instagram Traffic: 3 Tips : Social Media Examiner 08 Jun Social Media Marketing Industry Report In our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media […] Read More
How The Digital Entertainment Industry Is Thriving Amidst Covid-19 Outbreak? 08 Jun No industry is immune to the effects of the coronavirus pandemic, and the entertainment industry is no different. However there are certain parts of the entertainment industry that are able to thrive while all others are struggling as the example of streaming services during crisis periods is evidence of. While the future of […] Read More
How To Pause Social Media Activity 07 Jun In this article I’m going to show you how you can pause or delete all of your scheduled activity on social media. I’ll touch on why you should, and then go through the necessary steps to take, tools to use, and tactics to consider. Because when there’s a crisis facing your audience; when your audience […] Read More
How to choose the right agile marketing framework 05 Jun How to choose the right agile marketing framework Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok [ad_2] Source link Read More
6 tools to help prove your marketing ROI, month by month 05 Jun 93% of CMOs say they are under pressure to deliver measurable ROI with their marketing budget. These six tools could help make ROI calculation simpler As a marketer, one of your main worries is how to prove the effectiveness of your marketing activities. To prove it, your boss wants hard numbers. Let me tell you […] Read More
How We’re Working Lately | WordStream 05 Jun Every year, we survey hundreds of digital marketing agencies to find out what makes them tick. The resulting State of the Agency report helps agencies orient themselves to the bigger picture and discover new resources. Well, COVID-19 has changed the way we tick, as individuals. And with so many of us in isolation—not to mention […] Read More
21 Best WordPress Themes for Apps (2020) 05 Jun Are you looking for the best WordPress themes for apps? You can use WordPress apps themes to promote your app or software. These themes are designed to showcase your product screenshots, features, reviews, and other useful information. In this article, we will share some of the best WordPress themes for apps that you can use […] Read More
How a CDP can help reduce ad spend, drive revenue and build trust with customers 04 Jun How a CDP can help reduce ad spend, drive revenue and build trust with customers Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok […] Read More
What small business owners can do to win 04 Jun 30-second summary: There is a common and long-held belief that getting results from SEO takes at least six months. How true is that? SEO can be costly and requires big dollars and a huge team to succeed. Should you ever compete with the biggies at all? SEO is highly technical, changes from time to time […] Read More
How your feedback can prepare you for life after Covid-19 04 Jun Five steps that you can take to gain insight from your customer insight and prepare for your recovery Read More
Call analytics platforms: What are they good for? 04 Jun Use cases for call analytics platforms are expanding and AI is driving more sophisticated approaches Read More
Combine location data and external trends to build diverse audience strategies [Video] 04 Jun Combine location data and external trends to build diverse audience strategies [Video] Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok [ad_2] Source link Read More
How To Set Up A Macro In Google Sheets 04 Jun To Google Sheets! The cloud-based cause of, and solution to, all my work-related problems. It’s time again to bask in the glory of the macro. In my last post, How Excel Macros Save Digital Marketers Time, we discussed the various purposes and implementation methods of macros in Excel. In this post, we’ll be talking about […] Read More
3 Questions Our New Facebook Grader Can Help You Answer 04 Jun If you’ve been following this blog, you’ve seen us talking a lot this spring about what’s changed Read More
How to Fix Facebook Incorrect Thumbnail Issue in WordPress 04 Jun Have you noticed an incorrect post thumbnail when you share your articles on Facebook? It’s a common error that beginners often complain about because knowing how to make the right thumbnail show up is not always clear. In this article, we will show you how to fix the Facebook incorrect thumbnail issue in WordPress. Why […] Read More
