Don’t Forget These 9 Competitive Metrics When Analyzing Your Marketing Results 25 Jun Reporting and analysis are crucial parts of any successful digital marketing strategy. Competitive metrics can help identify gaps in that strategy, areas for improvement, and tactics that already work well and should continue to be invested in. SEO, advertising, and social media are all key areas that can benefit from monitoring competitive metrics. But your […] Read More
3 Data-Driven Content Solutions for the Next Era of Content Marketing 25 Jun In 2017, I shared a stage at Collision Conference with Alicia Hatch, the CMO of Deloitte Digital, when she captured the biggest problem plaguing most marketing teams. “They’ve got all this data at their fingertips,” Hatch said. “And yet, the organization doesn’t know how to use it effectively.” Over the past few years, I’ve found […] Read More
How to use podcasting in your content marketing campaign 25 Jun 30-second summary: Podcasting can add a new dimension to your brand and content marketing strategy. There are many ways you can approach this, utilizing different mediums, channels, and distribution methods to accomplish this, but many content marketers stick to the basics, almost exclusively focusing on written content. Georgi Todorov shares a comprehensive guide on podcast […] Read More
A crash course for new marketing leaders overseeing social media 25 Jun Marketing leaders often take a unique path to get to managing a social media team. The journey isn’t always linear: while some come up through the social ranks, plenty learn about social and gain their communications experience from public relations, content, creative or account services roles. And while the responsibility of leading a social team […] Read More
Three reasons you need to use blogging for lead generation 25 Jun Leads are often hailed as the lifeblood of a business – and while not everyone will agree with that statement, leads are extremely important to the success and growth of your business There are all kinds of lead generation activities, ….. The post Three reasons you need to use blogging for lead generation appeared first […] Read More
Tracking Your Free Google Shopping Ads 25 Jun (inspired by Curtis K) The idea, “Track Surfaces across Google: Clicks.” Utilizing Google Merchant Center for this information leaves us in the blind. Two things: I personally do not like being in the blind with digital advertising. I like being able to track what I am doing. Yes, it’s micromanagement, and Sam I do not […] Read More
6 Tips for Hosting Can’t-Miss Virtual Events 25 Jun Even before COVID-19 drastically changed how we connected, virtual events were on the rise. Companies and brands may have different reasons to host a virtual event, but there are two overarching benefits: Virtual events take less of a budget to host. Virtual events are more accessible. Involving more people and spending less money sounds great, […] Read More
Identify issues and correct them to ensure the integrity of your data 25 Jun Analytics Audit 101: Identify issues and correct them to ensure the integrity of your data Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok […] Read More
How to Add Tables in WordPress Posts and Pages (No HTML Required) 25 Jun Do you want to add tables in WordPress posts and pages? Tables are a great way to display data in an understandable format. In the past, you needed to use a plugin or HTML code to create a table in a WordPress post or page. In this article, we’ll show you how to create tables […] Read More
Your Email Marketing Budget Checklist 25 Jun Whether it’s big or small, a marketing budget is always top of mind. Aside from getting super creative, your ambitions can only go so far as you can stretch your funds, making it important to keep a close eye on what you’re spending on and whether it’s paying off. A lot of marketing teams loop […] Read More
5 Marketing Metrics You Should Be Tracking According to These Actual Marketers 25 Jun Look online, and you’ll see a bevy of resources with all sorts of marketing metrics you should track. But there’s no way you could (or should) track them all. It can be a nightmare combing through all the online resources and nailing down the marketing metrics that matter, especially since many of them come from […] Read More
Nine tips to increase the average order value (AOV) of your ecommerce store 24 Jun 30-second summary: Running an ecommerce store makes it a must to know customers’ buying habits, insights about your marketing campaign performance, and how well your pricing strategy is performing. However, your average order value (AOV) can be a key to getting more into customers’ carts and increasing your revenue. Kevin Payne lets you in […] Read More
How to plan your social media strategy for any business 24 Jun 30-second summary: The best social media strategy should not focus on lead generation but on building brand loyalty. How can you utilize social media platforms to make your brand talk of the town? A good social media strategy should have a measurable end goal in mind. Find out how SMART goals eliminate the influence of […] Read More
Why you need to speed up your social media response time 24 Jun Are you responding quickly enough to your customers on social media? Sure, we obviously want to get around to our mentions and messages as soon as they roll in. The reality, though? Recent research highlights how many brands are dropping the ball when it comes to social responses. And this spells opportunity for businesses that […] Read More
Content marketing in times of disruption 24 Jun Content marketing in times of disruption Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok [ad_2] Source link Read More
8 easy annual marketing plan and budgeting templates I Smart Insights 24 Jun How to strategically manage your marketing budget with 8 integrated marketing budget templates Setting strategic and channel direction, working toward commercial objectives and KPIs and monitoring success is great, but if you’re not tracking budget or ROI per channel it’s hard to understand how much money you’ve had to spend to see a return. This is […] Read More
Wasteful Wednesday with Wil Reynolds #4 – Keyword of the Week “Competitor Names” 24 Jun Watch the Video: Read the Transcript: What’s up everybody, Wil Reynolds here for another Wasteful Wednesday. Today, we’re going to go back to bidding on competitor names. The words around the brand “Seer Interactive” can tell you a lot about someone’s intent, and I’m going to share with you some of the words that I’ve […] Read More
9 Ways to Manage Your B2B Social Media Like a B2C Champ 24 Jun While social media is a key marketing channel for any business, consumer-focused community management just seems, well, fun. In fact, unless you’re a social media strategist for a B2B company, I’d bet that most of the brands you follow on social are not your software companies (eek), or financial firms, or office management apps. However, […] Read More
How to Edit a WordPress Homepage (Easily & Effectively) 24 Jun Do you want to create a custom homepage for your WordPress site? By default, WordPress shows your blog posts on the homepage. But you might want your website homepage to show something a bit different such as a landing page that highlights your products, services, etc. In this article, we’ll show you how to easily […] Read More
Product Recommendation Emails: Friend or Foe? 24 Jun When it comes to personalized, targeted email marketing, product recommendation emails are generally at the top of the priority list — and for good reason. For consumers, product recommendation emails are a way to get a curated list of items they may find useful based on their individual needs and preferences. And for eCommerce marketers, […] Read More
Gating Content vs. Un-Gating Content: Pros & Cons 24 Jun What is an email address of an ideal customer worth to you? It’s not a stretch to presume the answer is: a lot. According to a Litmus survey, the average return on investment of email marketing is 38:1. Your email list is precious, and email addresses have become a valuable currency. Gating your content is […] Read More
The Perfect B2B Website Service Page: 13-Point Checklist 23 Jun This checklist is for B2B brands that sell a high-end service. If you meet these two criteria, this is for you: You offer premium service to other businessesYou sell to companies, not consumers. You’re B2B. And your services aren’t cheap. Yours is a premium service. You are not the lowest price in the market. There […] Read More
Ecommerce marketing this Independence Day will be tricky: Four must dos 23 Jun 30-second summary: This 4th of July is coming at a time when the US is seeing waves of social justice protests. People who are extremely anxious and frustrated in the current climate will pay little attention to your cookie-cutter July 4th themed advertisement. What does this mean for ecommerce marketing? Instead of tone-deaf messages […] Read More
5 ways to use Augmented Reality in your marketing strategy I Smart Insights 23 Jun AR gives you another tool in your belt when it comes to driving sales and enhancing brand value through mobile devices Today’s markets are driven more and more by the needs and desires of consumers. As technology advances, those desires change and a brand must keep pace with those changes. Augmented reality (AR) is an […] Read More
Why Your Brand Standards Should Include a Contrast Guide 23 Jun We, the people who work at Portent, have been pushing our clients to pay close attention to accessibility concerns. We know access affects their performance and their public image. For us, most clients show up with a recipe for public image: their brand guidelines. When working with clients on accessibility concerns, these brand guidelines can […] Read More
What is a multichannel marketing plan? 23 Jun …and why do you need one? Knowing where to start and how to structure a plan is often the most difficult part of planning, especially if you aren’t experienced in creating plans. You may already have one plan or several in place and will be thinking you don’t need a multichannel marketing plan. Depending on […] Read More
Your Free Ecommerce Marketing Course 23 Jun Once you click “Subscribe,” you’ll notice a bell image next to the subscribe button, make sure you click on that as well. Click on the “All” option. Next to the “subscribed” button, you should see a new bell notification : Read More
Welcome Smash Balloon to the WPBeginner Family of Products 23 Jun Today, I’m extremely excited to share that Smash Balloon has joined Awesome Motive, and it is now part of the WPBeginner’s family of products. Smash Balloon offers the most popular social feed plugins for WordPress. Over 1,300,000+ people use Smash Balloon plugins to easily display their social media content in WordPress. Smash Balloon is a […] Read More
3 Tips for Managing Your Cash Flow During COVID-19 23 Jun If your brick-and-mortar store is closed or you can’t make your product because your supply chain has collapsed, or you can’t fulfill customer orders, your incoming cash plummets, you could be in a state of negative cash flow during COVID-19. That means you have more cash leaving your business—whether that’s through paychecks, rent payments, paid […] Read More
How to Set Up Facebook Standard Events and Custom Conversions : Social Media Examiner 23 Jun Social Media Marketing Industry Report In our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media […] Read More
