Five SEO tips that capture holiday attention and boost sales 08 Dec 30-second summary: The best time to prepare for the holidays was 6 months ago. The second best time is now. Stay ahead: pinpoint a launch date for next year’s holiday season by backing into link acquisition needs for target SERPs. Holiday-related URLs on your site are not temporary. They should be evergreen components of your […] Read More
How to Create and Use Facebook Polls 08 Dec Facebook Polls can help you unravel the problems of your audience, what you should create next, and their true sentiments about your brand. While it can help you make more strategic business decisions, Facebook Polls can do other wonderful things for your online presence like: Boost your Facebook page’s engagement (asking questions is one of the best ways […] Read More
Reach New Audiences with Paid Social Campaigns This Holiday Season 07 Dec The holidays may or may not be a busy season for you depending on your industry, but one thing is for certain, it’s a good time of year to check in on your audiences that you’re targeting and determine if you can reach new audiences. One key way to reach new audiences is on social […] Read More
Social Media Analytics & Reporting Guide 07 Dec Once you’ve started a social content strategy, you need to know how well your content performs and what’s working best. The only way to do that is to keep track of your social media analytics, and equip yourself with the right tools and reports to do so. Read on for tips that can help take […] Read More
Customer loyalty marketing in a digital era 07 Dec First my wallet, now my phone, are stacked with customer loyalty cards, emails, and apps. But what do customers want in loyalty schemes? The customer loyalty market is in a state of flux. While physical cards decline amidst low-contact social distancing, notifications and emails from my favourite brands are more targeted (and appealing!) than ever. […] Read More
Ecommerce Holiday Checklist: CRO Best Practices 07 Dec With the holidays approaching and the pandemic looming, online shopping has become ever more popular for consumers – who will spend $21.7 billion during the first 10 days of the holiday season this year. If there were ever a time to give your website a facelift, now is the time. While some brands put testing […] Read More
How to Submit Your Website to Search Engines (Beginner’s Guide) 07 Dec Recently, one of our readers asked us how to submit their WordPress site to search engines like Google? Search engines are the largest source of traffic for most websites. That’s why it is important to ensure that they can easily find and rank your website pages. In this article, we’ll show you how to easily […] Read More
15 January Marketing Ideas to Start 2021 with a Bang 07 Dec You guys. We’ve made it. We’re entering 2021 and finally saying goodbye to 2020. The year that brought us so many ~unprecedented~ times. We’ve experienced an actual pandemic, a turbulent election, the rise of TikTok, and so much more. Let’s take a moment to appreciate all we’ve been through together. Ah. Feels nice. Okay, now […] Read More
21 SEO Myths It’s Time to Stop Believing 07 Dec Mankind is no stranger to myths. From Greek mythology to the stories our parents told us as bedtime stories, we’ve grown up around myths and these tall tales. Work stories don’t make ideal bedtime stories (How I Ranked Joe’s Plumbing Business isn’t the same as Hercules), that doesn’t mean the SEO industry is lacking in […] Read More
11 – The Social Media Hat 07 Dec Reading Time: 8 minutes Netflix calls him “edgy.” That’s, um… a bit of an understatement. I’ve been watching a lot of Kevin Hart lately – he makes me laugh so much it hurts – but his humor is filled with mature language and themes. It’s definitely not programming I want my kids or, heck, even […] Read More
Best Email Marketing Service Reviews of 2020 06 Dec Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. What if I told you there was a single marketing channel through which companies are finding a 3,800% ROI? That’s earning $38 for every dollar spent. This magic marketing channel is called email. Yes, […] Read More
Best Auto Dialer Software Reviews of 2020 05 Dec Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. You’re making a lot of calls, but leads aren’t converting and agents are losing track of conversations. These are just two of the reasons that any business looking to grow should get auto dialer […] Read More
How to Create PPC Campaigns for Real Estate Marketing 05 Dec As you can see, those large sites are dominating the search engine results pages (SERPS). However, ranking organically isn’t the only way to get to the top of the SERPs, and PPC may grant you a route to the top of the listings. Through a successful PPC campaign, your website could feature at the top […] Read More
Social media techniques to integrate into your digital PR strategy 05 Dec 30-second summary: Social media can provide a personable avenue for starting a connection. Keeping connections on social media and emails consistent allows for a solid flow through the construction of a relationship. Compliments and details are valuable if used in the correct context in conjunction with a relevant pitch. Media Relations Lead Nicole Franco shares […] Read More
7 Email Analytics Concepts You Should Get Familiar With 05 Dec Email marketing is by far one of the most lucrative ways that you can target your audience. Unfortunately, developing a successful email campaign isn’t always as straightforward as it seems, especially if you’re new to email analytics. There are many different metrics you’ll need to keep in mind in order to ensure they stay on […] Read More
Opinion News Found By Machine Learning at Google 04 Dec Sharing is caring! Opinion News in Top Stories Earlier this year, I wrote a post about news stories that are shown in carousels in Google Top Stories Are Chosen By Importance Scores The patent I wrote about in that post told us that Google may attempt to show opinion pieces related to topics that were […] Read More
Opinion News Found By Machine Learning at Google 04 Dec Sharing is caring! Opinion News in Top Stories Earlier this year, I wrote a post about news stories that are shown in carousels in Google Top Stories Are Chosen By Importance Scores The patent I wrote about in that post told us that Google may attempt to show opinion pieces related to topics that were […] Read More
Opinion News Found By Machine Learning at Google 04 Dec Sharing is caring! Opinion News in Top Stories Earlier this year, I wrote a post about news stories that are shown in carousels in Google Top Stories Are Chosen By Importance Scores The patent I wrote about in that post told us that Google may attempt to show opinion pieces related to topics that were […] Read More
Opinion News Found By Machine Learning at Google 04 Dec Sharing is caring! Opinion News in Top Stories Earlier this year, I wrote a post about news stories that are shown in carousels in Google Top Stories Are Chosen By Importance Scores The patent I wrote about in that post told us that Google may attempt to show opinion pieces related to topics that were […] Read More
Opinion News Found By Machine Learning at Google 04 Dec Sharing is caring! Opinion News in Top Stories Earlier this year, I wrote a post about news stories that are shown in carousels in Google Top Stories Are Chosen By Importance Scores The patent I wrote about in that post told us that Google may attempt to show opinion pieces related to topics that were […] Read More
Opinion News Found By Machine Learning at Google 04 Dec Opinion News in Top Stories Earlier this year, I wrote a post about news stories that are shown in carousels in Google Top Stories Are Chosen By Importance Scores The patent I wrote about in that post told us that Google may attempt to show opinion pieces related to topics that were being identified as […] Read More
Opinion News Found By Machine Learning at Google 04 Dec Opinion News in Top Stories Earlier this year, I wrote a post about news stories that are shown in carousels in Google Top Stories Are Chosen By Importance Scores The patent I wrote about in that post told us that Google may attempt to show opinion pieces related to topics that were being identified as […] Read More
Opinion News Found By Machine Learning at Google 04 Dec Opinion News in Top Stories Earlier this year, I wrote a post about news stories that are shown in carousels in Google Top Stories Are Chosen By Importance Scores The patent I wrote about in that post told us that Google may attempt to show opinion pieces related to topics that were being identified as […] Read More
Opinion News Found By Machine Learning at Google 04 Dec Opinion News in Top Stories Earlier this year, I wrote a post about news stories that are shown in carousels in Google Top Stories Are Chosen By Importance Scores The patent I wrote about in that post told us that Google may attempt to show opinion pieces related to topics that were being identified as […] Read More
Opinion News Found By Machine Learning at Google 04 Dec Opinion News in Top Stories Earlier this year, I wrote a post about news stories that are shown in carousels in Google Top Stories Are Chosen By Importance Scores The patent I wrote about in that post told us that Google may attempt to show opinion pieces related to topics that were being identified as […] Read More
Opinion News Found By Machine Learning at Google 04 Dec Opinion News in Top Stories Earlier this year, I wrote a post about news stories that are shown in carousels in Google Top Stories Are Chosen By Importance Scores The patent I wrote about in that post told us that Google may attempt to show opinion pieces related to topics that were being identified as […] Read More
Opinion News Found By Machine Learning at Google 04 Dec Opinion News in Top Stories Earlier this year, I wrote a post about news stories that are shown in carousels in Google Top Stories Are Chosen By Importance Scores The patent I wrote about in that post told us that Google may attempt to show opinion pieces related to topics that were being identified as […] Read More
Opinion News Found By Machine Learning at Google 04 Dec Opinion News in Top Stories Earlier this year, I wrote a post about news stories that are shown in carousels in Google Top Stories Are Chosen By Importance Scores The patent I wrote about in that post told us that Google may attempt to show opinion pieces related to topics that were being identified as […] Read More
Opinion News Found By Machine Learning at Google 04 Dec Opinion News in Top Stories Earlier this year, I wrote a post about news stories that are shown in carousels in Google Top Stories Are Chosen By Importance Scores The patent I wrote about in that post told us that Google may attempt to show opinion pieces related to topics that were being identified as […] Read More
Opinion News Found By Machine Learning at Google 04 Dec Opinion News in Top Stories Earlier this year, I wrote a post about news stories that are shown in carousels in Google Top Stories Are Chosen By Importance Scores The patent I wrote about in that post told us that Google may attempt to show opinion pieces related to topics that were being identified as […] Read More
