The Importance of Integrated Marketing Communications 10 Dec Updated on December 10, 2020 to include tips to create a solid IMC strategy. Halfway through one of my college marketing classes, I noticed a small quote on the bottom right-hand side of the whiteboard. It said, “Which raindrop caused the flood?” My teacher never referenced it once during the duration of the course. However, […] Read More
B2B paid search forecast: What to expect in 2021 10 Dec 30-second summary: Google surprised marketers with a few changes in 2020 – an updated search query report, new ad extensions, and new audience targeting, to name a few — which forced advertisers to adjust their SEM strategies and tactics in order to maintain or increase their ROI. B2B advertisers are testing and investing in different […] Read More
How to Create Automated Workflows in WordPress with Uncanny Automator 10 Dec Have you ever wanted to create automated workflows in WordPress to reduce admin tasks and save time? Many users perform manual tasks in WordPress to manage their website. Wouldn’t it be nice if you can automate these tasks and create smarter workflows for your users? In this article, we’ll show you how to easily create […] Read More
Make the Most of Your 30-Day Sprout Trial 10 Dec Now that you’ve signed up for your Sprout Social 30-day free trial, you may be wondering: what should I do next? To answer that question, our team of Support Customer Advocates and Account Executives have compiled a week-by-week list to help you make the most of your Sprout trial. Read on to get our expert […] Read More
14 Link Building Secrets from a Technical SEO Expert 10 Dec When you search for link building tips, you usually get a long list of tired old techniques that everyone already knows. It’s easy to guess that you should Google “Keyword + Write For Us” or look at high-ranking sites in your target niche and scrape their backlinks. What you really need is a list of […] Read More
Six strategies guaranteed to help you build more backlinks to your website 10 Dec 30-second summary: SEO is always changing but the need for high-quality backlinks remains constant. Traditional link building methods aren’t as effective as they once were. Marketers don’t need to reinvent the wheel to get good at building links. They just need to approach old strategies in modern ways. The best way to build links is […] Read More
4 Digital Networking Faux Pas That Will Cost You Leads 10 Dec In a time when in-person networking events are being canceled, marketers and sales professionals are focusing on engaging with prospects digitally to sustain lead nurture and generation. This tactic isn’t necessarily cutting edge. Digital networking has been used for quite some time, but it’s especially fantastic to build and sustain connections with your leads during […] Read More
The Untapped Potential of Microsoft Ads’ Zero-Click Queries 10 Dec In September of this year, Google Ads removed search terms for 28% of paid search budgets. Google stated that the search terms report “only includes terms that a significant number of users searched for, even if a term received a click.” Advertisers now have significantly reduced visibility into which search queries trigger their ads, even if […] Read More
4 PPC Tools to Automate Your Ad Campaigns 10 Dec The field of ppc (pay-per-click) is constantly evolving. If you use tools that automate some of the ad campaign processes, your campaigns may become more efficient and effective. Pay-per-click automation tools allow marketers to automate some tasks by using third-party applications. These tools can save you time, improve campaign performance, and reduce wasted ad spends. Rather […] Read More
Six stats to guide agencies through their 2021 service offerings 09 Dec Agency owners and professionals have been pushed to their limits in 2020. In the past nine months alone, agencies have had to lean into remote work, shifting client priorities and current events that were far from predictable. But agencies also learned plenty about themselves and their clients, and are taking those lessons with them into […] Read More
Optimize your e-commerce marketing strategy with the RACE Framework 09 Dec What is e-commerce marketing and how is it different from other digital marketing? Discover opportunities for strategic optimization in an industry which has seen year on year growth like no other 2020 was the year of E-commerce. You don’t need me to tell you that. Over the last decade, our marketing technological ability and sophistication […] Read More
How to Create Thumb-stopping Social Ads 09 Dec We all have been there, where we have been patiently waiting to see the results of a newly launched paid social campaign that we have worked hours to plan, design and build. We had audience personas, the right campaign objective, a few high quality audiences and a few ads that we thought would resonate with […] Read More
Affiliate marketing on TikTok in 2020 09 Dec Back in the day, we had sites like MySpace and Bebo. These were then run out of town by Facebook and Twitter. TikTok is now stealing key user demographics away from companies like Facebook, and especially YouTube. Proof that any social media platform can be replaced. This app is disrupting the market. New frontiers are […] Read More
A Directory of 120+ Forms 09 Dec [Last updated: December 2020] If you’ve ever had a reason to contact Facebook, chances are you may have felt frustrated at how difficult it is to get any support. For example, whether you’ve been locked out of your Facebook account, your account got hacked, your Facebook Ad Account got shut down for no good reason, […] Read More
Using Social Listening to Surface Trends to Your Audience 09 Dec When COVID-19 hit, citywide lockdowns forced many people indoors. But even amid the panic and the uncertainty, people found new ways to connect with each other through social media trends. In particular, food trends like dalgona coffee and homemade sourdough bread brought people all over the world together. Soon, brands joined in on these trends […] Read More
How to Create a Custom Facebook Feed in WordPress 09 Dec Do you want to create a custom Facebook feed on your site? Custom Facebook feeds allows you to display Facebook posts from your business page or group on your WordPress site, so you can improve engagement. In this article, we’ll show you how to easily create a custom Facebook feed in WordPress without slowing down […] Read More
27 Free & Low-Budget Marketing Ideas for Any Business 09 Dec Small businesses often have a tight marketing budget to work with, which can make promoting your business a challenge. The good news is, there are plenty of ways for you to market yourself to your customers without spending any (or much) money. Now as a business owner, you probably don’t have the time to research […] Read More
Fake reviews: How to combat a growing online problem 09 Dec 30-second summary: Reviews are critical for both merchants and consumers. That’s especially true right now, as holiday shoppers look to reviews to help make decisions about which TVs, wireless earbuds, home security systems or air fryers to buy. Many consumers will probably encounter inauthentic or illegitimate reviews without knowing it. Fake reviews exist on all […] Read More
Facebook Organic and Paid Reach Strategy for Local Businesses : Social Media Examiner 09 Dec Social Media Marketing Industry Report In our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner. [ad_2] Source […] Read More
Updates to Search Console’s API | Google Search Central Blog 09 Dec Wednesday, December 9, 2020 A few months ago we announced an API infrastructure upgrade to improve the performance of the Search Console API as demand grows. Today we’re happy to announce some more updates coming your way: Addition of fresh data & news filter in the Search Console API Domain property support in the Sitemaps […] Read More
Is Social Media A Boon Or Ban ? 09 Dec The Netflix original, The Social Dilemma has managed to conjure up 38 million views and counting since its release in September 2020. The question this AI-focused documentary questioned was, how does technology manipulate us, and why? With the conclusion generally being, “We’re the product. Our attention is the product being sold to advertisers,” […] Read More
How to Get Your Leads to Share Your Content 09 Dec Wouldn’t it be great if your leads could do some of the work for you when it comes to getting more eyes on your email marketing content? Well, they can, as long as you put the right prompts into place. While many marketers focus most on the number of click-throughs to their website their emails […] Read More
4 Chatbot Use Cases That Can Help Your Business Drive Revenue 09 Dec Have you ever interacted with a chatbot that just gets it? A chatbot that’s genuinely interested in helping you find the right solution versus stalking you around a website and asking you if you’re ready to buy something. They understand you as a consumer and give you immediate insight into products or services you’re on […] Read More
What’s New in WordPress 5.6 (Features and Screenshots) 09 Dec WordPress 5.6 was released earlier today, and it is the last major release of 2020. This new release is packed with a lot of improvements and new features. It also includes a brand new default WordPress theme. In this article, we’ll share what’s new in WordPress 5.6, and which features you should try after updating […] Read More
The Advanced Guide to Facebook Watch 09 Dec In 2017, Facebook launched its answer to the burgeoning streaming video market: Facebook Watch. Through Watch, users could view both scripted and live video from professional networks, brands, influencers, and everyday people. Facebook released Watch to a limited group of users, and for that first year, it flew pretty much under the radar. In 2018, […] Read More
Wasteful Wednesday #21 – “Google vs. Bing” 09 Dec Watch Episode 21 on “Google vs. Bing”: ← Watch Episode 20 on “Management” | Watch Episode 22 on “Local Intent” → Read the Transcript of Episode 21 on “Google vs. Bing”: Hey, everybody out there, you’ve got Francis Shovlin from Seer’s Client Engagement team, rocking with you on a Wednesday. I’m happy to be a guest on Seer’s […] Read More
Exploring Video Length Best Practices for Social Media 08 Dec It’s impossible to open up a major social platform now and not see a video post. Videos range from short promotional videos on Instagram to quick trailers on Twitter to longer livestreams on Facebook. Videos encompass a wide range of topics and are consumed by many people around the world. Between 2013 and 2018, video […] Read More
2021: What Digital Marketers Need to Prepare 08 Dec It’s December of 2020. The spring and summer have moved on. We’ve just put a bow on autumn while we welcome winter and the holidays that distract us from what has been the longest year of our collective lives. Normally this time of year marks a fury of e-commerce and retail practices, the “big show” […] Read More
What Is Lazy Loading? Understanding Lazy Loading for SEO 08 Dec Did you know that 47% of users expect a page to load in 2 seconds or less? Page speed is crucial in today’s digital marketing world for a number of reasons. Users that can’t get to your site, or that get frustrated by the process of doing so, have a high likelihood of abandoning your […] Read More
Social commerce 2021 trends : Tactics and tools growth 08 Dec Social commerce gives brands opportunities to create seamless e-commerce experiences directly within popular social channels One of the things that has always fascinated me about social media is the way it continues to adapt and evolve to changing consumer trends. Over the last 20 years we’ve seen a progressive shift from simple, text-based updates, to […] Read More
