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You guys. We’ve made it. We’re entering 2021 and finally saying goodbye to 2020. The year that brought us so many ~unprecedented~ times. We’ve experienced an actual pandemic, a turbulent election, the rise of TikTok, and so much more.
Let’s take a moment to appreciate all we’ve been through together.
Ah. Feels nice.
Okay, now it’s time to get to work. The holidays are over, your marketing plan is ready to go, and the world is your oyster when it comes to making a splash with your marketing in 2021.
To help you start ramping back up on your marketing, we’re sharing tons of creative January marketing ideas, including:
Let’s kick things off!
A robust Google My Business profile is more important now than ever. If you want to show up when local searchers are trying to find businesses like yours on Google or in Google Maps, a complete and optimized Google Business profile is the place to start.
Take a minute to make sure your profile is claimed and then take it a step further by optimizing your listing:
Get more tips to optimize your Google My Business profile here.
The holidays might be over, but don’t miss out on the opportunity to squeeze every last drop of cheer you can out of the last month! You can still make the holidays part of your January marketing by creating and publishing holiday roundup posts on your blog or on your social media sites.
Here are some ideas:
The holidays are busy, and customers might have missed all you had going on, so this is an easy way to create content for your business while making sure they’re in the loop.
Market your business both online and offline by highlighting upcoming events for 2021. Some upcoming holidays include President’s Day, Valentine’s Day, Mardi Gras, and St. Patrick’s Day.
If you have anything planned for these events, like upcoming Valentine’s Day deals at your spa or a special Valentine’s menu at your restaurant, let customers know! A calendar of promotions is a great way to keep customers informed about upcoming promotions or events your business is sponsoring or hosting.
Every business owner knows the value of a loyal customer. Loyal customers mean repeat business and are also more likely to refer other customers.
But how can you build customer loyalty? One way is through a customer loyalty or referral program, and January is the perfect time to launch one!
Here are some ideas for your customer loyalty program:
Get more tips for creating and running customer loyalty programs here.
Make sure to promote your loyalty program on social media and in your location so customers can find out about it easily.
If you haven’t tested out Facebook advertising, now is a great time to do so to get your marketing started off right. Think about a specific marketing goal you’d like to accomplish – say, getting more website visitors, growing your audience on Facebook, or collecting leads. You can do any of those with a specific Facebook ad.
If you have some great beginning-of-the-year specials or promotions, you can use them in your ad copy to entice new customers.
This gym is using Facebook ads to promote an offer for 3-day passes.
Whether you’re an agency marketer, a business owner, or a freelancer, it’s important to have both personal and professional goals for the year. Take some time at the beginning of the month to make sure your goals and your marketing plan are solidified.
As we know, things can change quickly, but having a documented plan or a growth strategy in place can make the difference between hitting your revenue goals for the year and missing them.
Make your New Year’s Resolutions stick this year by sharing them with your online community—and ask your fans and followers to share theirs! This is a great way to engage your audience and get people in on your own resolutions.
Plus, you can create regular content based on your resolutions. Here are some examples:
There’s nothing less exciting than seeing the number of new emails in your inbox when you get back from the holidays. Start out the new year with a clean inbox – go through those old emails you “starred” and never followed up on and either follow up or delete.
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If you don’t already use folders for your emails, create some to help you keep your inbox organized. If you’re like me, you probably have about 100 emails of ideas you want to try – those can go in an Idea folder that you can revisit throughout the year. You never know, you might just find your next great idea buried in your own inbox!
P.S. Did you know January 25-29 is actually Clean Out Your Inbox Week? Sounds like the perfect excuse to block off some time on your calendar and go through those emails…
Now that you have a full year of data available, take some time to see what worked in your marketing last year and what didn’t.
Here are some ideas of what to look at:
With the new year comes a ton of new content around what to expect in the world of marketing and business in general. Find some articles or blog posts that will get you up to speed on what the experts expect to be big this year in your own industry—and jot down some ideas or trends that you might want to try out!
Here are a few resources to get started:
January 18 is a national holiday to celebrate Martin Luther King, Jr.’s birthday and commemorate his Nobel Peace Prize for his Civil Rights leadership. Many communities participate in a day of service in his honor to continue his legacy of serving others.
Take part in a community day of service with your customers or employees. You can organize your own event or get involved with events already planned in your local area. Create a buzz on social media and invite other small businesses to get involved. Banding together with others to better your local community is a great way to give back while fostering a good business reputation.
The pandemic has impacted regular blood drives, which has led to a decrease in the blood supply – while the demand for blood donations has only increased. January is National Blood Donor Month, making it an excellent time for your business to get involved.
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You can get involved by either participating in a local blood drive or hosting one of your own. You can also run special promotions rewarding those in your community for donating blood during the month of January – if they bring in some kind of proof that they donated, they receive a discount on your products or services.
Who doesn’t love a nice compliment? On January 24, take the time to say something nice in celebration of Compliment Day.
Here are some marketing ideas for Compliment Day:
Much of the United States is covered in snow in January. Love it or hate it, you can’t stop it, so use it to your advantage! Make the snowy weather a little less gray with content, promotions, and these other marketing ideas celebrating the cold.
For example:
You can also keep your customers up to date on the latest snow closures on your social media pages.
I know what you’re thinking, and, yes, this is a real observance. With so many people working from home and becoming obsessed with cleaning and organization shows like Tidying Up with Marie Kondo and Get Organized with The Home Edit, not to mention the viral sensation GoCleanCo on Instagram, it’s clear people are spending a lot of time thinking about how to keep their workspaces tidy.
I wish my home office desk looked as organized as this one by The Home Edit.
On January 11, take some time to tidy up your desk and share your before and after picture with your social media audience. Then, ask them to share their results with you! You can even run a contest—one lucky person who shares their pictures will win a special prize.
January can often be a stressful time for business owners, but with the right marketing ideas and plan in place, you can relieve some stress without losing out on new customers and engagement. Happy new year!
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