Expand the Power of Social Data with Premium Analytics 27 Jul As a social marketer, time is a precious resource that you cannot afford to waste. And having data-driven, actionable insights is essential for your success. Data from the latest Sprout Index suggests that 40% of social marketers believe they need a dedicated analyst to make a greater business impact. Unfortunately, getting buy-in for this resource […] Read More
ABM’s corporate IP problem 27 Jul ABM’s corporate IP problem Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok [ad_2] Source link Read More
3 Tips for Google Ad Grants Accounts 27 Jul It’s no secret that accounts using Google Ad Grants for Nonprofits have their limitations. And while it may be easy to complain about the lack of features for a Google Ad Grants account, you can work with these limitations. There are certain workarounds that we can use to try and squeeze as much juice out […] Read More
How to Sell Group Memberships in WordPress for Corporate Teams 27 Jul Do you want to sell group memberships for corporate teams? Normally, membership websites allow you to sell single user subscriptions. But what if you wanted to sell group memberships for businesses, so that they can add their team members? In this article, we will show you how to easily sell group memberships in WordPress for […] Read More
How To Increase CTR For Your Content 24 Jul Click through rate, or CTR, is a performance metric that helps you understand your audience and what content resonates. However, a good CTR doesn’t always mean higher conversions or better engagement with your site. If you have a high CTR but you’re not seeing purchases from those users, you are likely targeting the wrong audience. […] Read More
Bolster your ABM strategy with laser-focused PR 24 Jul Real-world examples of PR getting an account-based makeover You ride on the ABM train because your destination is a results town. Life is all about the names on your account list that you’ve converted into customers and the revenue you’ve brought in from doing so. There’s a beauty to this kind of commercial simplicity! Although […] Read More
Seven brand health metrics and how to measure them 24 Jul 30-second summary: Brand health is an umbrella term for metrics that shows you how well your brand is doing. These metrics include – Net promoter score, share of voice, brand reputation, unprompted brand recall, prompted brand recall, purchase intent, and brand equity. Founder and CMO at SEO PowerSuite and Awario, Aleh Barysevich, walks you through […] Read More
Does it affect your SEO rankings? 24 Jul 30-second summary: While nofollow links solely dominated the web for 14 years, Google recently announced two new additions: sponsored and UGC links. Shortly afterward, Google made further amendments to all three links. This article breaks down where things currently stand. Joseph Dyson discusses whether the new link attributes impact rankings and concludes with suggestions on how […] Read More
The Ultimate Guide to Facebook Insights for Advertisers 24 Jul Customers, founders, marketers, your neighbor down the street—everyone is on Facebook these days. With billions of monthly active users, marketers still look at the social media giant as an effective channel for customer acquisition. By running paid ads on the channel, you can reach your target audience for a relatively low cost per click. Your […] Read More
6 Best Authorize.Net WordPress Plugins (Compared) 24 Jul Are you looking for the best Authorize.net plugin for WordPress? Authorize.net is a popular payment gateway that allows you to easily accept credit card payments on your website. In this article, we’ll compare the best Authorize.Net WordPress plugins that you can use to accept online payments on your website. Why Use Authorize.Net WordPress Plugins to […] Read More
Braze boosts orchestration and personalization 24 Jul Release Notes: Braze boosts orchestration and personalization Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok [ad_2] Source link Read More
The importance of valuing latent orders to successful Amazon Sponsored Products management 24 Jul The importance of valuing latent orders to successful Amazon Sponsored Products management Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok [ad_2] Source link Read More
Social media and healthcare: how to prioritize what patients need 24 Jul Social media and healthcare go hand in hand these days. More and more of the public are taking to social media for healthcare news and resources. Meanwhile, the idea of following doctors on Facebook is totally normal. And with the latest boom of the healthcare industry and the need for up-to-date news, it’s no surprise […] Read More
How to use trending keywords from current events in content marketing 23 Jul 30-second summary: Companies can rank for trending keywords by combining content marketing with current events. There are some specific Dos and Don’ts for creating this content in a tasteful manner. Dos include questioning your motives, thinking of clients first, keeping content value-driven, and giving company updates. Don’ts include pretending nothing is going on, posting irrelevant […] Read More
Social media silence: How to know when your brand should stay quiet 23 Jul “Think of the end at the beginning, always.” That’s what my previous boss and mentor constantly asked of me. As a young social media manager, getting into the habit of thinking through each pitfall and every improvement opportunity was critical in helping me grow my career. My boss also taught me the importance of social […] Read More
The impact of Coronavirus on digital marketing and effective solutions 23 Jul 30-second summary: Digital marketing is not a quick-fix solution to gain momentum. It does not give you visibility overnight. If you are using digital marketing techniques such as search engine optimization (SEO) or social media marketing (SMM). Consumer behavior has changed drastically. We all see a different consumer today. The pressing question remains, “What strategies should digital marketers follow?” Co-founder of […] Read More
How to Make Your Social Media Content More Accessible 23 Jul As many people in the United States have shifted to remote work and remote learning in light of the global pandemic, internet accessibility is more important than ever. 53% of Americans go as far as to say that the internet is an “essential” service during this time. Additionally, social media usage has increased significantly as […] Read More
Make influencer marketing as cost-effective as possible [Infographic] 23 Jul The right influencer can help you get a lot of exposure for your business, so what do you need to consider when working with influencers? You’ve got your small business chugging along nicely, but you want more. You’ve decided that it’s time to take things up a notch or two. You’ve got good traction on […] Read More
Increase Facebook Traffic Without Losing Revenue 23 Jul You may have heard this question before: “How can I get more for less?” or perhaps some variation like “How can I increase traffic for the same budget?” or “Why can’t I scale my Facebook campaigns efficiently?” Those questions are exactly what I hope to address here, so you can walk away with simple action […] Read More
How to Boost Engagement With Personalized Video Marketing 23 Jul The average person will watch 84 minutes of online video every day this year. Every day. With users consuming that much video, your marketing needs to stand out. That’s why personalized video marketing is key. After all, 91% of consumers are more likely to shop with brands that recognize them as individuals and provide relevant […] Read More
How to Organize WordPress Files in Media Library Folders 23 Jul Do you want to organize WordPress files in the media library folders? By default, WordPress automatically creates folders in the media library based on year and months. However, some users may want to create their own custom folders for different media files. In this article, we’ll show you how to easily organize WordPress files in […] Read More
Buy on Google goes commission-free, will enable checkout via PayPal, Shopify 23 Jul Buy on Google goes commission-free, will enable checkout via PayPal, Shopify Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok [ad_2] Source link Read More
CRM + project management = Insightly’s new mobile app 23 Jul Release Notes: CRM + project management = Insightly’s new mobile app Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok [ad_2] Source link Read More
How To Develop Better Rankings with a Creative SEO Content Strategy 23 Jul Photo by Merakist via Unsplash It can sometimes seem difficult to continue harnessing your creative streak whilst keeping in mind that you need good SEO driven content for your website or blog. Before SEO rankings had to be considered, imaginative ideas could flourish without having to rein them in and think of keywords and internet […] Read More
How to Host an Online Event 23 Jul Since the outbreak of Coronavirus, the reliance on digital services has grown immensely. Quarantine restrictions have led to thousands of physical event cancelations now replaced by virtual events. Unfortunately, not all events could be broadcasted digitally including the 2020 Tokyo Olympics, the 74th annual Tony Awards, and Coachella, leading to industries having to […] Read More
How Google finds signals through the noise 22 Jul 30-second summary: Google has the ability to measure content quality signals like never before, and with each new Core Update, they understand content quality more as humans do. Google uses different search models depending on the search query, meaning ranking signals can vary depending on search intent. In a recent correlation analysis we did in […] Read More
Five easy ways to make your social media more inclusive 22 Jul A version of this article was previously published on LinkedIn. For most, enjoying and using social media is a relatively hassle-free experience. Many of us log onto our favorite platforms multiple times a day, and it’s sometimes the first thing we check in the morning and the last that we see at night. But all […] Read More
The Makeup Of An Effective PPC Report 22 Jul If you do PPC, the odds are that you probably look at a million reports a day. You might look at reports from each channel interface, competitor reports, or big picture overall performance reports. A good report allows you to aggregate all of the important data, visualize performance in an easily digestible way, and draw […] Read More
How to Create a Custom Airtable Form in WordPress 22 Jul Do you want to make a custom Airtable form for your WordPress site? Airtable is a data management tool that lets you create your own custom data-driven apps. Basically, you can collect data using a form on your website and use it to make spreadsheets, contacts list, booking calendars, and more. In this article, we […] Read More
5 Simple Steps to Set Up Your TikTok Ads 22 Jul If you haven’t taken up TikTok during quarantine, power to you. I was a doubter for some time, but let me tell you: This platform is addictive in all the right ways. Not only is there something for everyone (dance Tiktok, activist TikTok, beauty TikTok, beans TikTok), you will inevitably learn new skills and songs. […] Read More
