10 Examples of Interactive Content Marketing Done Right 04 Aug Quizzes from media company BuzzFeed are perhaps the best-known examples of interactive content, which Alex Membrillo, CEO of Cardinal SEO Company, said allows user to select their own path to receive information. The latest Buzzfeed Quiz offering, an even more interactive. If you’re not creating interactive content already, this is a great way to expand […] Read More
How to Fix Render-Blocking JavaScript and CSS in WordPress 04 Aug Do you want to eliminate render-blocking JavaScript and CSS in WordPress? If you test your website on Google PageSpeed insights, then you will likely see a suggestion to eliminate render-blocking scripts and CSS. However, it does not provide any details on how to do that on your WordPress site. In this article, we’ll show you […] Read More
PPC Conversion Tracking 101: Setting Up Tracking 04 Aug But Emmilly, I’m not in Analytics. Why should I care about conversion tracking? Fair question, but let me tell you why conversions are important to everyone. Clients: An accurate depiction of paid media campaigns as it relates to the website and business goals, in addition to an increased understanding of the user journey. Analytics: Enrich […] Read More
Everything Plumbers Need to Know About Local Services Ads 04 Aug Google Local Services Ads for Plumbers, Explained Google is constantly adding, removing, and testing new search result features to connect businesses with local buyers. One of their most successful programs of late: Local Services ads for plumbers. Local Services represents one more evolution of the dominant advertising channel that to this day makes the majority of […] Read More
How To Get Leadership to Buy Into a New Website 03 Aug One of the more popular recurring items online are images where different people see different things (like that blue-or-green-dress). In your organization, your entire website might be like that. You see something clunky, outdated, hard-to-use, and that no longer represents your brand. You see a website in need of an upgrade. But leadership? They see […] Read More
Twitter Hashtags: How to Find and Use the Right Ones 03 Aug If you’re not yet using trending hashtags on Twitter to their fullest potential, you could be missing out on a lot of prospective impressions and engagement. In other words, it could be a missed opportunity to attract a relevant audience on the platform. So even if you know what to Tweet, you might not get […] Read More
#221 – 8 things you must avoid when picking a niche 03 Aug What you will learn Why not all niches are created equal The personal criteria you should consider during niche selection How to filter out the good niches from the bad So it’s time to pick a niche. Maybe it’s your 1st site. Maybe it’s your 50th. The thing is, picking a niche is a tricky […] Read More
Official Google Webmaster Central Blog: Search Off The Record podcast 03 Aug As the Search Relations team at Google, we’re here to help webmasters be successful with their websites in Google Search. We write on this blog, create and maintain the Google Search documentation, produce videos on our YouTube channel – and now we’re making a Search Off The Record podcast, too! In the podcast, John, Gary […] Read More
Selecting the right digital platform for a virtual event 03 Aug Selecting the right digital platform for a virtual event Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok [ad_2] Source link Read More
What Pinterest trends reveal about retail post-COVID 03 Aug We’re more than halfway into 2020 and it’s safe to say many consumers and brands are still figuring out what constitutes their “new normal.” Retailers in particular have had to deal with a number of challenges, from navigating quarantine to keeping up with evolving consumer behaviors to resolving supply chain problems. While there is no […] Read More
How to Get Slack Notifications From Your WordPress Site 03 Aug Do you want to get Slack notifications based on certain activity on your WordPress site? Slack has become a central communication platform for many online businesses. Having activity notifications like new sales, new leads, new blog posts, etc. inside Slack can be helpful in streamlining your business workflows. In this article, we’re going to show […] Read More
How to Sell on Etsy: Your All-in-One Guide to Getting Started 03 Aug If you are the proud owner of a new cloth mask, maybe you bought that mask from a seller on Etsy. And you’re in good company; I bought mine on Etsy, too! And maybe when you were scrolling through an endless supply of masks—tie-dye, sports-themed, silly mouths, and inspirational slogans—you stumbled upon some other cool […] Read More
Five quick and easy ways to make surveys more effective for content marketing 03 Aug 30-second summary: When writing a survey, clarify your objectives before you start writing questions—time spent writing a strategy is well worth it if it means you didn’t forget a vital question (or include an irrelevant one). Don’t get stuck in your old habits when writing surveys—keep trying new things. Phrase questions in a way to […] Read More
Foolproof guide to optimizing Shopify for SEO 03 Aug 30-second summary: Search engine rankings play a huge role in making your online store more visible to shoppers. If you rank higher on the SERPs, there’s a higher chance that you’ll rake in more sales. Shopify is one of the most recommended ecommerce platforms. Data from BuiltWith shows that usage of the CMS platform has doubled since […] Read More
What Inspired Copywriters To Enter The Market 03 Aug As an experienced copywriter, I’m passionate about writing high-quality, well-researched content that matches the tone and style of my clients. It’s always been a passion of mine, and I couldn’t imagine having another job. However, the more experienced I become in the copywriting and content space, and the more I delve into the market, the […] Read More
The Foundation of Successful Marketing 03 Aug Whether the target is local or international, website audits are essential tools that provide you with an exceptional opportunity for online growth. They help you to first measure, then improve, the efficiency and visibility of your website. In a very real way, they are the baseline of optimization in its purest form; they provide actionable […] Read More
The Most Underutilized Microsoft Advertising Features 31 Jul Microsoft Advertising is the underdog of the advertising world. With Google having a stronger market share, most advertisers will often overlook the capabilities of Microsoft, thinking of them as a secondary option at best. But this horse is definitely worth placing a bet on. Microsoft Advertising is a game-changer for many businesses. It’s the underutilized […] Read More
23 Best Marketing Automation Tools for Small Businesses (2020) 31 Jul Are you looking for the best marketing automation tools for your small business? Whether it’s email marketing, content marketing, social media, or sales, there are now marketing automation tools available that can help you get better results, faster. In this article, we will share the best marketing automation tools for your small business, so you […] Read More
Jivox launches purchase predictions for eCommerce 31 Jul Release Notes: Jivox launches purchase predictions for eCommerce Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok [ad_2] Source link Read More
Using Facebook Live to Quickly Create Content : Social Media Examiner 31 Jul Social Media Marketing Industry Report In our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media […] Read More
Why SEOs should care about brand 31 Jul Why SEOs should care about brand Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok [ad_2] Source link Read More
Take control of how data is used in Google Analytics 31 Jul Rising consumer expectations and changing industry regulations have set higher standards for user privacy and data protection. This has led many businesses to revisit how they are managing data in their Google Analytics accounts. To help, Analytics provides businesses with a variety of features to control how their data is used. Here is an updated […] Read More
Take control of how data is used in Google Analytics 31 Jul Rising consumer expectations and changing industry regulations have set higher standards for user privacy and data protection. This has led many businesses to revisit how they are managing data in their Google Analytics accounts. To help, Analytics provides businesses with a variety of features to control how their data is used. Here is an updated […] Read More
How businesses can serve international customers 31 Jul Every step of international marketing needs to be considered carefully because your customers overseas have very different requirements Proving a big success nationally can make business owners hungry to expand further and while approaching the international market is something many businesses have the capacity for, it is important to look at factors that influence the […] Read More
5 tips for starting international PPC 31 Jul 5 tips for starting international PPC Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok [ad_2] Source link Read More
Podcasts and internet marketing: Are you missing the boat? 30 Jul 30-second summary: The drive to be more productive, the thirst to learn something new – these are the primary reasons behind the rising popularity of podcasts. One in every four Americans over the age of 12 listens to podcasts religiously. Podcasts’ share of the ear is projected to increase by 120% in the next few years, […] Read More
Expert tips on using Facebook for your small business 30 Jul As an owner or employee of a small business, we know your time is limited. Marketing isn’t your only hat and if you’re confused on where to start for Facebook, we’re here to help. Over 90 million small businesses use Facebook and its related products. There are many reasons for a small business to use […] Read More
25 Content Prompts to Spice Up Your Marketing 30 Jul Consistently coming up with content ideas to fuel all your various web properties and social channels can be a challenge, especially with new formats and platforms popping up all the time (Hello, TikTok!) Here are 25 content prompts to help inspire you to tell stories, share your message, and engage your audience in new ways. […] Read More
Where to Start When Leading Through Crisis 30 Jul I don’t take the opportunity to write about how I lead Portent as much as I’d like to. As an agency dedicated to creating positive change and driving engagement for our clients, our attention has little room to slip as the brands we partner with look to us as guides through uncertainty. Over the past […] Read More
8 Ways to Show Clients the Value of Social in Tough Times 30 Jul While nearly everything came to a halt in early 2020, social media never slowed down. In fact, roughly half of consumers report using social more since the coronavirus pandemic began. Sprout’s Agency Partner Program was built to help our agency customers expand their client networks, connect with other agencies around the globe and use Sprout’s […] Read More
