How to create a human-centered AND unbiased hiring process 26 Feb If to be human is to be biased, is it possible to create a human-centered yet unbiased hiring process? At Brainlabs, we aim to create a human-centered candidate experience where candidates deeply understand: who we are, the job they are applying for, who they will be working with, and that they are choosing us as […] Read More
Brainlabs acquires CRO agency User Conversion 25 Feb It’s a great week for Brainlabs!! We’re thrilled to announce that we’ve acquired the brilliant conversion rate optimization agency User Conversion, who bring with them a wealth of digital expertise to support advertisers with optimizing digital performance. User Conversion is a leading CRO agency founded in 2015 and based in Manchester, with a roster of […] Read More
How can you remove a URL from Google’s search results? 23 Feb There are a number of cases where you may not want pages appearing in the SERPS, and this blog post discusses the different ways we can do this. The main ways to keep a page out of the search results are: What kind of content would we not want to appear in the SERPs? There […] Read More
The secret to an effective client call: The Agenda 17 Feb We all know that client calls are an important way to convey to the client what you have been working on, the status of their account, and to gain clarity on special projects. How those calls play out relies on having a solid agenda. Not only a solid agenda but one where the client arrives […] Read More
You had me at First-Party Data 11 Feb It’s Valentine’s day and love is in the air… But so is a life-threatening virus, so maybe best to stay inside, grab some snacks and cosy-up in front of your favourite rom-com to learn all about the importance of first-party data. Sorry, what was that last bit? Yep, you read that right. Beneath the hurt, […] Read More
Brainlabs joins Google’s International Growth Program 11 Feb We’re delighted to announce that we’ve joined Google’s International Growth program for Google Partner agencies! This means we are one of the very first externally-recognised Google export partners, giving us access to tools and resources to help clients expand into new markets. Google’s International Growth program is designed to help Google Partner agencies like Brainlabs […] Read More
A small business’ step-by-step guide to dominating local search in 2021 10 Feb 30-second summary: Optimizing a small business for local search is a powerful way to boost local traffic and increase sales. With the large majority of web users actively seeking products/services in their vicinity, building local leads is essential. Joseph Dyson offers a step-by-step guide to improving local visibility for small businesses. He focuses on the […] Read More
From revenue generation to reputation and retention 25 Jan 30-second summary: SEO is without a doubt the most cost-effective channel for enterprises today. SEO also adds incremental value in a number of different ways. It helps maintain brand equity, helps inform product and sales. SEO can also be used as a PR channel and vice-versa. From consumer behavior trends to market and demand volatility, […] Read More
What affiliate marketers have missed about Google Analytics 05 Jan 30-second summary: Affiliate marketers can use Google Analytics to do the following – Google Event Tracking to monitor on-site engagements, Google Dashboards for analyzing user behavior, and build custom Audiences for improving audience retargeting. As an affiliate marketer, Google Analytics does not provide you with off-site tracking, so you can’t see what actions a person […] Read More
Customer experience optimization (CXO) for online stores: Three proven SEO tactics 06 Nov 30-second summary: Once you have the right product and pricing, succeeding with your online store essentially boils down to effective digital marketing and delivering a top-notch customer experience. For ecommerce, in particular, SEO — or ranking on the first page of Google — plays a huge role in effective marketing and online branding, as it […] Read More
