AI and Social Commerce: Digital Marketing Trends to Watch For in 2022 03 Dec “Unprecedented” has become a clichéd term to describe the past two years, but that doesn’t diminish its accuracy. The global pandemic upended patterns, accelerated adoption of emerging consumer behaviors, and disrupted the carefully laid plans of even the most savvy brands. Agile marketers pivoted quickly, implementing new experiences to address changing consumer needs. The one […] Read More
Improving your creativity within CRO – why conflict, collaboration and your environment is key 24 Nov Creativity. The notion that some of us have it and some of us don’t is widely misunderstood. Just because you can’t draw doesn’t mean that you’re not creative. For starters, there are tactics to activate and heighten creativity in us all – some of which I’ll go through I specifically wanted to challenge the notion […] Read More
Stephen Allan Joins Brainlabs as full-time Executive Chairman 05 Nov In a stunning coup for Brainlabs, ex-MediaCom Chairman & CEO Steve Allan has returned to the media landscape which he has helped to define over 38 years. He joins us as Executive Chairman in a full-time appointment to help the agency go from budding international player to number one in the world. Career Highlights Steve […] Read More
Success on social this holiday season: Data-led recommendations to win at Facebook and beyond. 29 Oct Two elements, supply and demand, determine CPM and CPA on Facebook. At Brainlabs we’ve completed an extensive analysis of the UK and US market for multiple verticals and, in particular, retail and compiled recommendations to help you prepare for the holiday season. Supply & Demand Before we begin, let’s define the essential elements of the […] Read More
Brainlabs acquires international Amazon agency Molzi 22 Sep That’s right, today we’re pleased to announce our latest addition to the Brainlabs team, the full-service Amazon specialist, Molzi. The move is our third acquisition this year! Our industry-leading expertise in Google and Facebook advertising along with the incorporation of further Amazon capability elevates us to leaders across all three giants of the digital advertising […] Read More
Everything you need to know about the Google MUM update 02 Sep 30-second summary: Google’s Multitask Unified Model (MUM) update landed in June 2021, seeking to deliver search results that overcome language and format barriers to deliver an improved search experience The Google MUM update uses an innovative solution that accesses a wealth of previously hidden information around a core query, providing more of what we want […] Read More
Goodbye Expanded Text Ads: Google Announces Full Transition to RSAs 02 Sep This week Google announced the change that every paid search marketer knew was coming sooner or later – the sunset of Expanded Text Ads (ETAs). With this change, Responsive Search Ads (RSAs) will become the core paid search text ad type for all advertisers. If you haven’t started testing RSAs yet, don’t panic (but also–start […] Read More
The Rise of Privacy-First Search Engines 23 Aug Consumer privacy is a major concern across every component of today’s marketing ecosystem. Brands, data providers, and advertising platforms are each attempting to deliver powerful, personalized experiences while navigating rapidly evolving data legislation. Apple drastically reduced mobile targeting and measurement opportunities with the release of iOS 14.5 only a few weeks ago. While third-party cookies […] Read More
Brainlabs appoints Wan-Gyn Ang as SVP, APAC 20 Aug Award-winning marketing strategist and business transformation leader Wan-Gyn Ang is joining Brainlabs to amplify the agency’s growth in APAC with a mission to share Brainlabs’ unique data, tech and talent approach with clients across the region. She brings with her a wealth of in-market knowledge across the Asia Pacific region and over 20 years’ industry […] Read More
Brainlabs acquires Canadian Programmatic Buying and Google Marketing Platform experts MediaNet 05 Aug We’re thrilled to announce Brainlabs’ acquisition of Toronto-based agency MediaNet. Clearly the best thing to come out of Canada since Ryan Reynolds and maple syrup, the arrival of Medianet strengthens our existing programmatic capability and adds deeper expertise in Google’s MarTech stack. We’re also looking forward to benefiting from MediaNet’s creative production services to enhance […] Read More
