Mental health awareness at work: How to start the conversation 07 Jun Stigma: a mark of shame or discredit (Source: Merriam-Webster) Mental Illness: a health condition involving changes in emotion, thinking or behavior (or a combination of these). Often associated with distress and/or problems functioning in social, work or family activities (Source: American Psychiatry Association) Mental Health: a state of well-being in which an individual realizes his/her/[their] […] Read More
A paid media expert’s perspective on dealing with depression 14 May For this year’s Mental Health Awareness Week, I want to open up the conversation around mental health in our industry and share my experience with depression because it’s such a common experience that people should feel more comfortable talking about openly. More importantly, I want to share the things I learned from my own experience, […] Read More
Cookiesless advertising: 4 steps to protect your data now 27 Apr Advertisers, your data is at risk. From legislative changes like CCPA to technical developments like ITP, the foundations of data that digital marketing has been built on are crumbling. And this momentum is snowballing with more and more changes on the horizon: Apple is now requires opt-in tracking in iOS 14, and Google is following […] Read More
How to produce high quality written content 22 Mar If you own a website, you’ll undoubtedly have been told multiple times how important it is to write “high quality content”. In SEO terms, this goes hand in hand with the concept of E-A-T (Expertise, Authority and Trustworthiness), which Google uses to assess the quality of content on every site. This becomes even more important […] Read More
How to spot unproductive behaviors employees are unaware of 12 Mar Remote working and employee autonomy isn’t just a way of making your employees feel more in charge of their professional lives. It’s also a great tactic for your business, as the more engaged your staff are the better they’ll work. But no autonomy can go unchecked for the simple fact that there are things we […] Read More
Preventing employee burnout as COVID-19 persists into 2021 08 Mar Not only has 2020/21 meant we have had to grapple with the perils of “You’re on mute”, “I can’t hear you, your wifi is down”, we have also had to navigate ourselves through a pandemic that has disrupted global businesses and economies. All the while living through a time where we are perhaps the most […] Read More
Future-proofing your Conversion Rate Optimization strategy 05 Mar Your CRO strategy is likely no stranger to the all-important privacy changes that the internet has been experiencing in recent years. We predict that in the next 1-3 years, your CRO capability will face major challenges to delivering impactful A/B tests and personalization across your Websites and Apps. But at the same time, a more […] Read More
Ecommerce during the COVID-19 pandemic 04 Mar The COVID-19 pandemic has caused knock-on effects on almost every aspect of our lives. The retail industry is no exception: 2020 has seen a 26% increase in online fashion sales as a result of consumers drastically shifting their buying habits towards digital channels. Many companies have been forced to respond innovatively, with the birth of […] Read More
We’re the #1 Digital Agency in the UK according to marketers 04 Mar Wowzers, Brainlabs has been named the best digital agency by peers in The Drum’s 2021 UK census! We’re super honored to be rated so highly amongst the industry’s top agencies by our fellow marketers – thank you to everyone who voted for us! To celebrate this exciting news, our Global CEO Daniel Gilbert has written […] Read More
Brainlabs is an official Facebook Marketing Partner for Technical Services 03 Mar Brainlabs has been accredited as an official Facebook Marketing Partner for Technical Services! The new certification means Brainlabs is a recommended Facebook vendor for integrating, setting up, or troubleshooting Facebook ad tools for advertisers including Facebook Pixel, Facebook Catalogues, Facebook Advanced Matching, Facebook DPA, Facebook Conversion API, Facebook Marketing API and Facebook Offline Conversions API. […] Read More
