Why Infographics and Visual Content Are Saving Lives From COVID-19 30 Jun For decades, Karl Gude has delivered timely visual content to the public. As the former director of information graphics for Newsweek and the Associated Press, he collaborated with writers, researchers, and graphic designers to cover everything from Columbine and 9/11 to the AIDS crisis and stem cell developments. So when the United Nations put out […] Read More
3 Data-Driven Content Solutions for the Next Era of Content Marketing 25 Jun In 2017, I shared a stage at Collision Conference with Alicia Hatch, the CMO of Deloitte Digital, when she captured the biggest problem plaguing most marketing teams. “They’ve got all this data at their fingertips,” Hatch said. “And yet, the organization doesn’t know how to use it effectively.” Over the past few years, I’ve found […] Read More
5 Trends Transforming the Industry 11 Jun Around 430 BCE, a Greek man named Hippocrates became a doctor. In addition to treating patients and making discoveries, Hippocrates also spent part of his career working on some of the most important medical documents ever published. Look no further than the Hippocratic oath, the code of ethics for physicians that bears his name. Over […] Read More
How to Spread Change and Inspire Action, According to Neuroscience 11 Jun How do you spread messages of change? And how do you inspire people to act on them? That’s a question many people in America are asking right now. We’ve seen calls for an end to discrimination and police brutality everywhere from small town protests to massive marches here in New York to black squares in […] Read More
76 Content Promotion Strategies for Blog Content 27 May Where there’s traffic there’s hope. Every visitor is a potential conversion Read More
How to Map Content Marketing to Revenue, in 3 Steps 26 May When I was making the transition from journalism to marketing Read More
Maslow’s Hierarchy of Needs for Producing Better Virtual Events 14 May For almost a decade, webinars have been the go-to choice for digital events. Marketers slap together a deck Read More
4 Steps That Will Help You Sell Content Marketing to Your Boss 07 May Before joining Contently last year, I ran my own consulting business for five years Read More
High-Quality Content For Your Website 01 May Web Copy is the content that lives on your website to tell the world about you, your products, and your services. Read More
GE Reports’ Coronavirus Coverage Is the Content Marketing Inspiration We Need Right Now 17 Apr GE Reports’ Coronavirus Coverage Is the Content Marketing Inspiration We Need Right Now Read More
