The Best Places to Repost Content 02 Dec To repost or not to repost? That’s no longer the question. Why? Because the answer is obvious: Repost. Always. Or almost always, at least. Today, we’re talking about the advantages of reposting an article that runs on your blog or digital publication in its entirety on another platform—like Medium, LinkedIn, or even email. If your […] Read More
2022 B2B Content Marketing Research: 4 Key Takeaways 23 Nov The COVID-19 pandemic didn’t just alter the way we work; it also changed how we connect with one another. With few in-person events or meetings and most people working from home, everyone had to rethink how they communicated with their audience. Very quickly, high-quality, engaging content became an absolute necessity for most businesses. This awoke […] Read More
These Are the Brands People Love the Most, According to a New Brand Intimacy Report 04 Nov “Love” is a strong word. Deciding when—or if—to profess it can feel like playing a game of emotional Russian roulette. It’s a word with high stakes, and it signals a strong emotional response. Even when we use it somewhat flippantly (I love that movie … I love the way my butt looks in those jeans […] Read More
The Most Underrated Skill in Content Marketing? Fact-Checking 04 Nov This piece originally appeared on Contently’s The Freelance Creative In traditional journalism, diligent fact-checking is a given. In a recent piece I wrote on abortion, the editor required that I verify every statistic, claim, or data point with a news source or expert. When it comes to freelance content marketing, however, the parameters are often […] Read More
10 Free Content Marketing Resources You Need to Bookmark 20 Oct The good news: There are a lot of content marketing resources out there. The bad news: There are a lot of content marketing resources out there. Heading into 2022, everyone wants to up their content game. But sometimes, sifting through a sea of content about marketing can be overwhelming. Which resources can you really trust? […] Read More
Display Ads Are a Waste of Money. Here’s What You Should Do Instead 26 Mar Want to feel depressed about marketing? According to eMarketer, display ad spending is expected to grow a whopping 24 percent this year to over $80 billion. Now, I made a couple of assumptions with that lede. First, that you don’t work in ad-tech (if you do, this post is probably going to piss you off). […] Read More
What Buyers Want From Content Marketing 04 Mar 2020 put the spotlight on digital content like never before. With in-person activities on hold, content marketing became an investment that many brands could rely on. Last summer, LinkedIn reported that 78 percent of marketers expected their content budgets to increase this year. With bigger content investments, however, comes increased competition for attention. Brands are […] Read More
Robinhood’s PR Crisis Shows Why Your Brand Needs a Culture of Content 25 Feb On the morning of January 28, I was doing the exact same thing as most plugged-in millennials: drinking coffee and texting friends about the insane Reddit-fueled surge of “meme stocks” like Gamestop, AMC, and Blackberry. Most of my friends had bought a few shares of the meme stocks on Robinhood. But an hour before the […] Read More
What Morningstar’s Homepage Can Teach Financial Services Marketers 20 Feb Plenty of financial services companies have been drawn to the appeal of content marketing in recent years. Open an app geared toward stock trading, and you’ll probably discover a dictionary of investing terms that rivals Investopedia. Or maybe you’ll find a blog full of fun, light-hearted advice pieces. Many of these exist in service of […] Read More
How to Make an Email Newsletter That Builds Trust and Drives Leads 10 Feb Over the past few months, you might have noticed that newsletters are hot again. A parade of prominent journalists recently left top media companies like Vox, Digiday, Politico, and New York Magazine, to strike out on their own with a newsletter on Substack, which makes it easy to monetize your content with paid subscriptions. In […] Read More
