Why Jargon May Be Damaging Your Content Marketing 23 Sep In late 2019, researchers at Ohio State conducted a study. They had one group of consumers read three paragraphs about technology that only included simple terms. Then they had another group read three paragraphs on the same topic, except this time, it was filled with specialized jargon. For instance, the jargon group would read a […] Read More
LiveIntent SVP of Marketing Kerel Cooper on How Brands Can Take a Stand 10 Sep Kerel Cooper is not your average SVP of Marketing. To start, he comes from an ad operations and customer success background. Less than four years ago, he was leading the account management team at LiveIntent. He’s also not afraid to speak his mind. In 2018, he and his good friend Erik Requidan started The Minority […] Read More
Infographic: Why Content Is the Future of Healthcare Marketing 26 Aug When I talk to healthcare marketers, I often hear the same adage— that healthcare marketing is 20 years behind the times. When it comes to content, that’s kind of true. While industries like travel, financial services, and tech have embraced content marketing for over a decade, healthcare lags behind. In our State of Healthcare Content […] Read More
3 Ways Patient Advocates Can Boost Your Healthcare Content Marketing 20 Aug Approximately 133 million Americans live with a chronic illness, and one of the most effective ways healthcare companies can reach that segment of the population is by working with patient advocates. Patient advocates are a new wave of bloggers, vloggers, and influencers who spread the word about life with their health conditions. They cover everything […] Read More
The New Customer Journey: How Live Video Is Transforming the Travel Industry 18 Aug Stephen Oddo launched the tour company Walks in 2010. As part of a pre-launch test, Oddo and his co-founder signed up for Second Life, an online virtual world, and digitally traveled to famous landmarks and monuments in Italy. They stood in front of tourist destinations and gave tour guide spiels. Anyone who passed by virtually […] Read More
3 Big Content Mistakes That B2B Tech Companies Should Avoid 13 Aug Data centers are not sexy. The same goes for cloud computing, DevOps, and virtualization. But these topics are some of the core parts of business technology that underpin all organizations around the world. There’s a reason why the IT industry is worth over $5 trillion. The discourse around tech—specifically B2B tech—often comes in the form […] Read More
Inside MD Financial Management’s Successful COVID-19 Content Strategy 05 Aug Contently Case Stories tell the story behind the amazing work Contently customers are doing. On March 11, the content team at MD Financial was finalizing their Q2 content plan, built around themes like spring cleaning your finances and home-buying season. Then Prime Minster Trudeau announced Canada’s response to the COVID-19 situation. “Our world flipped,” said […] Read More
The 2021 Content Marketing Checklist 27 Jul Lately, it feels like 2015 again, and not just because I’ve spent the last four months comfort-rewatching Veep and the Cavs-Warriors NBA Finals. It’s because content is the hot new marketing buzzword again. This makes a lot of sense; all marketing is digital now, and digital marketing just doesn’t work well without great content. And […] Read More
Content Is Everything Now 20 Jul A few weeks ago, I took part in a Zoom roundtable for B2B marketing executives. In reality, it was more like a therapy session. One marketing leader at the roundtable had bet over 80 percent of his budget on in-person trade shows prior to the pandemic. Now he was scrambling to put together a digital-first […] Read More
How Healthcare Brands Can Publish Timely COVID Content 16 Jul A global pandemic impacts everyone and everything. As cases started to spike, it wasn’t long before it seemed like every article, video, and social post tied back to the coronavirus. For many companies, especially in healthcare, covering the topic was vital. They had an obligation to share their knowledge with the public. For others, though, […] Read More
