Ecommerce during the COVID-19 pandemic 04 Mar The COVID-19 pandemic has caused knock-on effects on almost every aspect of our lives. The retail industry is no exception: 2020 has seen a 26% increase in online fashion sales as a result of consumers drastically shifting their buying habits towards digital channels. Many companies have been forced to respond innovatively, with the birth of […] Read More
February 2021 Updates to Paid Media Platforms 04 Mar In this monthly post, we bring you the latest from all of the major platforms. Google Ads What: Manager accounts can now bid across accounts with portfolio bid strategies Details: Google has launched portfolio bid strategies that can be applied across manager accounts. Advertisers can create and manage them for both search and standard shopping […] Read More
The Importance of E-A-T and Proof of Work in 2021 04 Mar Depending on who you ask, E-A-T SEO is either an important website ranking factor, or it isn’t. E-A-T is a highly disputed subject amongst SEO experts and therefore, it’s worth further investigation as it can help you determine the best course of action for improving your search engine rankings. There are certain criteria that Google […] Read More
How to Optimize Your Amazon Storefront 04 Mar 980450_HowtoOptimizeYourAmazonStorefront_022521 Selling on Amazon can be incredibly profitable, but it’s also incredibly competitive. It’s important to take advantage of every bit of help Amazon offers. The first step to improve sales on Amazon is to get an Amazon Storefront. This gives your brand a customizable home on Amazon. It’s not enough just to have a […] Read More
How To Get More Out Of Excel Solver 04 Mar Excel Solver is a fantastic tool, but most examples only cover simple marketing use cases. In this post, we’ll cover the next steps for enhancing your models and how to further automate the process for multiple runs. The post focuses on the more technical aspects of Excel but will remain fully accessible. We’ll skip some […] Read More
How to Hide a Mobile Menu in WordPress (Beginner’s Guide) 04 Mar Do you want to hide a mobile menu in WordPress? Most WordPress themes come with built-in styles that automatically transform your navigation menus into a mobile menu. However, you may not wish to use the same menu on mobile or may want to use a different menu style. In this article, we will show you […] Read More
Facebook Traffic Ads: 5 Ways to Get More Visitors at Lower Costs 04 Mar Years ago, ads using Facebook’s traffic objective were so cheap that site owners could make money just by driving traffic to pages with display advertising. It’s a strategy known as Facebook ad arbitrage. But as ad costs have risen, it’s also a strategy that’s essentially extinct. Of course, the “traffic” objective still has its uses in […] Read More
The Future of Social Marketing: Trends to Track : Social Media Examiner 04 Mar Social Media Marketing Industry Report In our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media […] Read More
We’re the #1 Digital Agency in the UK according to marketers 04 Mar Wowzers, Brainlabs has been named the best digital agency by peers in The Drum’s 2021 UK census! We’re super honored to be rated so highly amongst the industry’s top agencies by our fellow marketers – thank you to everyone who voted for us! To celebrate this exciting news, our Global CEO Daniel Gilbert has written […] Read More
7 Strategies to Get Your Ad Listed in the “Top Picks” Section of Gmail’s Promotion Tab 04 Mar From the time Google introduced Gmail tabs, the way marketers used email for promotions changed. Most promotional emails no longer end up in the coveted Primary tab section. Instead, promotional emails now have their own tab, one where only 19.2 percent are ever read. The best chance for promotional emails to get back on the […] Read More
What Buyers Want From Content Marketing 04 Mar 2020 put the spotlight on digital content like never before. With in-person activities on hold, content marketing became an investment that many brands could rely on. Last summer, LinkedIn reported that 78 percent of marketers expected their content budgets to increase this year. With bigger content investments, however, comes increased competition for attention. Brands are […] Read More
SEO Testing: Driving Higher Organic CTR and Rankings Through Systematic Experimentation [Case Study] 04 Mar The web is awash with often conflicting advice on the subject of search engine optimization. Do bolding keywords generate higher or lower rankings? What about embedding dates in URLs? Do my pages actually answer searcher’s questions? Knowing the difference between solid advice and search superstition is sometimes impossible. Instead of throwing up our hands in […] Read More
6 Ways Social Media Analysts Drive Business Growth 04 Mar Every day, your customers spend time scrolling, clicking, talking and creating on social media. The near-nonstop use of social media translates to endless amounts of social data for marketers to use. And yet, only 23% of marketers use their social data to measure ROI and 16% use it for competitive insights. The data and insights […] Read More
2021 Will be the year brands make winning experiences out of remote interactions 03 Mar 30-second summary: In line with last year’s changes, customers’ behaviors and expectations have also evolved dramatically over the past year 31 percent of customers are more likely to purchase online in 2021 than they were just a year prior Cutting through the clutter and creating meaningful experiences for valued customers will be a priority for […] Read More
How to Increase Your Email CTR 03 Mar There’s gold at the end of the rainbow when it comes to your email marketing — you just need to make sure you’re on the right track towards finding it. Email has one of the most impressive ROIs of all marketing endeavors at $38 earned for every $1 spent. That alone should be a huge […] Read More
Brainlabs is an official Facebook Marketing Partner for Technical Services 03 Mar Brainlabs has been accredited as an official Facebook Marketing Partner for Technical Services! The new certification means Brainlabs is a recommended Facebook vendor for integrating, setting up, or troubleshooting Facebook ad tools for advertisers including Facebook Pixel, Facebook Catalogues, Facebook Advanced Matching, Facebook DPA, Facebook Conversion API, Facebook Marketing API and Facebook Offline Conversions API. […] Read More
Optimize your customers’ lifecycles with an omnichannel healthcare digital marketing strategy 03 Mar Digital marketing for healthcare is all about the customer. In a sector experiencing rapid digital transformation, integrating your touchpoints and journeys is more important than ever We all know research and decision-making for ‘your money or your life’ are lengthy processes for our customers. That’s why you need a dedicated healthcare digital marketing strategy to […] Read More
What is Livestream Shopping? 03 Mar Traditional, physical retailers are great at customer service. They can focus on the specific needs of a handful of shoppers at a time, answering their questions and providing bespoke recommendations until browsers are ready to buy. On the other hand, e-commerce stores have a much broader reach than their brick-and-mortar peers. There’s basically no limit […] Read More
How to Fix the Missed Schedule Post Error in WordPress 03 Mar Do you want to fix the missed schedule post error in WordPress? WordPress comes with a built-in feature that allows you to easily schedule posts to be automatically published at a later time. However, sometimes you may notice that scheduled posts don’t get published at all. In this article, we’ll show you how to easily […] Read More
7 Easy Ways to Get More Traffic from Evergreen Content 03 Mar Evergreen content is a staple in good SEO. A post or guide that targets a solid volume keyword, contains tips that remain relevant over time, and includes helpful images can accumulate more and more traffic to your site each year. It’s the gift that keeps on giving! But even the most evergreen content starts to […] Read More
Test Page Speed For Google’s Page Experience Update 02 Mar Website performance is an important aspect of maintaining high ranking in the SERPs. Regularly checking on your site’s performance, especially your page speed insights, is a must for any SEO. A great user experience is becoming more and more important to search engines particularly Google as it prepares for its Page Experience Update coming May […] Read More
How to Create a Viral Video for Social Media Marketing 02 Mar Do you want your video content to go viral? Most marketers undoubtedly want the audience growth and attention that comes from having content go viral, but they also know that there’s no one formula to attracting viral success. Knowing some of the common elements of viral videos can help you create more discoverable and engaging […] Read More
Digital marketing for manufacturers in the 4th industrial revolution 02 Mar 4IR means manufacturers are using technology and digital marketing techniques to streamline their marketing strategy We are living and working in the 4th industrial revolution where increased competition coupled with changing customer expectations translates into a renewed focus on digital marketing for manufacturers. To keep up, manufacturing businesses need to optimize their approach to digital […] Read More
The SEMRush IPO #SEOSTONK! | Local SEO Guide 02 Mar Yesterday afternoon, SEO Twitter was abuzz with the news that SEMRush had filed to go public. Some great initial analysis on the numbers in this thread by Dan Barker: SEMrush, the SEO tool, has filed to go public. Here’s the S-1: https://t.co/i1meSHts4Y They spent $54 million on marketing last year, for revenue of $125 million. […] Read More
Mobile Traffic and Sales: Addressing The Gulf 02 Mar Although eCommerce rates are demonstrating growth across both desktop and mobile, any expected rise in sales hasn’t followed suit. With this in mind, how are marketers looking to address the gulf between mobile traffic and subsequent sales? Recent data shows that as much as 60% of online shopping traffic comes from mobile devices, but just […] Read More
SiteGround vs Bluehost vs WP Engine (Honest Comparison) 02 Mar Are you looking for an honest web hosting comparison of SiteGround vs Bluehost vs WP Engine? These top WordPress hosting companies are recommended by WPBeginner and many other industry experts. However, for beginners it’s often not clear which one is better for them. In this guide, we will compare SiteGround vs Bluehost vs WP Engine […] Read More
What is Equity Crowdfunding and How Can You Use it For Your Business? 02 Mar Creating a successful startup is hard; it’s even harder without access to startup funds. However, if you’ve got a great business plan and the ability to create a buzz around your brand, equity crowdfunding could be the perfect option for your business. New legislation is opening up this crowdfunding option and making it a more […] Read More
Wish Affiliate Program Review 2021 01 Mar My girlfriend is addicted to Wish. As addicted as the 100 million other people who shop there on a regular basis. It’s easy to understand why. Every time you open the app there’s some new shiny object begging for your attention…and your dollars. So how is that different from other e-commerce sites or shopping apps? […] Read More
Cultural Appropriation In Marketing & Social Media 01 Mar Marketers naturally seek creative inspiration from an array of trends, cultural moments and media. And in our digitally-connected world, we can experience diverse cultures, customs and communities without looking up from our phones. As a result, marketers have many opportunities to create culturally relevant content and tap into rising social trends. But when marketers take […] Read More
Why the best social customer experience starts with teamwork 01 Mar From the consumer’s point of view, it doesn’t matter which team they’re speaking to when they reach out to a brand on social media. All they care about is receiving a response. The Sprout Social Index™ reveals 79% of consumers expect a response from brands in the first 24 hours of reaching out. And 49% […] Read More
