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A Competitive Analysis Example to Get You Started

04 Jun

5 minute read Competitive analysis is an important part of evaluating your site’s performance, marketing strategy, and even business strategy. It highlights opportunities for improvement based on peer performance and an understanding of the overall market segment share in your industry. This analysis offers valuable insights into refining your marketing plan and business plan on […]

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Acquisition marketing ROI calculation essentials

03 Jun

To earn the respect of your executive team, you need to speak their language – and this means ROI. Here’s how to calculate these ROIs for your customer acquisition efforts ROI is the KPI your executives care most about. When it comes to speaking the language of C-level executives, return on investment (ROI) is the […]

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Facebook Catalog Sales Campaigns Efficiency

03 Jun

When it comes to using paid media to promote an e-commerce business, catalogs and product feeds are the star of the show. The purpose of catalogs and product feeds is to upload the inventory information of an online store to the advertising platform and use it for dynamic retargeting with the ad information and creative […]

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Six must-know international SEO tips to expand business

03 Jun

30-second summary: Achieving online visibility on an international scale can be tricky, particularly when you factor in differences in language, culture, and search habits. It’s not a cookie-cutter approach where one size fits all across all regions.  Chief Executive at Go Up Ltd, Edward Coram James shares a strategy to tackle the challenges of international SEO. Right from […]

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Here’s how you need to work with Influencers on TikTok

02 Jun

Pro Tip: Here’s how you need to work with Influencers on TikTok Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok [ad_2] Source link

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Google’s New Algorithm: Page Experience

02 Jun

Don’t worry… your traffic hasn’t gone down (or up) because of the Page Experience algorithm update hasn’t rolled out yet. But it will in 2021 according to Google. Due to the coronavirus, they decided to give us all a heads up on the future algorithm update and what it entails… that way you can adjust […]

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Click Fraud Malware 2020: Tekya | The Click Fraud Blog

02 Jun

It’s safe to say that 2020 has caused a lot of disruption to businesses around the world, thanks to the Coronavirus. However, it’s been largely business as usual for those in the malware and click fraud industry. The latest click fraud malware threat uncovered in 2020 is Tekya – a hidden ad fraud clicker found […]

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How to find the best influencers for your brand

02 Jun

Over the past year, Influencer marketing has been a great resource for many companies, no matter how big or small they are. There are many benefits from doing influencer marketing, the main one being the possibility of reaching out to an audience that is quite difficult to do with other types of marketing. That being […]

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