How to Generate Backlinks with Infographics 13 Jul How to get quality backlinks? How to generate organic traffic? How to boost ranking on the top of Google search results? Have you ever tried infographics for it? Infographics are the visual representation of text data or ideas in a more interactive form. Marketers use infographics to increase engagement, share knowledge on a subject, display […] Read More
Tips and tools to combine content marketing and PPC 11 Jul 30-second summary: Many businesses opt for content marketing because organic traffic is free. But, this strategy makes them miss a great opportunity to grow fast because combining SEO-optimized content with PPC speeds up the lead generation process. Online businesses need to know specific use cases for content marketing and PPC to assess the value of the […] Read More
How to use the BCG Matrix model 10 Jul Examples of using the BCG Matrix (Growth Market Share Matrix) to review your product portfolio What is the BCG Matrix? The Boston Consulting group’s product portfolio matrix (BCG matrix) is designed to help with long-term strategic planning, to help a ….. The post How to use the BCG Matrix model appeared first on Smart Insights. […] Read More
Incremental measurement – advantage and opportunities 10 Jul The scientific method of measuring marketing effectiveness As seasoned marketers, I’m sure you’ll be familiar with the quote (often attributed to John Wanamaker): “Half the money I spend on advertising is wasted; the trouble is I don’t know which half” The ability to effectively measure marketing effectiveness is the Holy Grail for CMOs and marketing […] Read More
What’s behind the hype about Customer Data Platforms? 10 Jul What’s behind the hype about Customer Data Platforms? Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok [ad_2] Source link Read More
Does Facebook post engagement drive sales? 10 Jul Social media marketing is an interesting profession. SMM thrives with good creative, which in turn drives high engagement for the content promoted. An ad with good creative can receive plenty of engagement, as likes, comments, and even shares. While this can be a good thing for brand-oriented campaigns if your goal is conversion-oriented, this doesn’t […] Read More
3 Nonprofit Marketing Tactics Every Business Can Learn From 10 Jul It’s been one heck of a year, and we’re only halfway through. Businesses are struggling in the pandemic, and there’s no clear end in sight to this period of chaos. Companies big and small need to figure out how they’ll continue growing and generating income. But typical approaches to marketing and advertising are just not […] Read More
64 Best Free WordPress Blog Themes for 2020 10 Jul Are you looking for a free WordPress blog theme for your website? There are thousands of free blog themes for WordPress, making it hard for beginners to choose between all the different options. The best WordPress themes can be tough to find. Your free theme needs to be reliable and easily customizable. In this article, […] Read More
How technology is changing what it means to be an effective marketer 10 Jul How technology is changing what it means to be an effective marketer Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok [ad_2] Source link Read More
New predictive capabilities in Google Analytics 10 Jul Google Analytics helps you measure the actions people take across your app and website. By applying Google’s machine learning models, Analytics can analyze your data and predict future actions people may take. Today we are introducing two new predictive metrics to App + Web properties. The first is Purchase Probability, which predicts the likelihood that […] Read More
New predictive capabilities in Google Analytics 10 Jul Google Analytics helps you measure the actions people take across your app and website. By applying Google’s machine learning models, Analytics can analyze your data and predict future actions people may take. Today we are introducing two new predictive metrics to App + Web properties. The first is Purchase Probability, which predicts the likelihood that […] Read More
What is Content Marketing & Why is it Important? 10 Jul Content marketing gets thrown around a lot in the marketing industry as something you need to pay attention to. But what exactly is it and why is it relevant to you, a marketer? How can you harness content to your marketing advantage? From infographics to blog posts to video tutorials, you’ve most assuredly been at […] Read More
Five Google Trends charts that show the impact of COVID-19 09 Jul 30-second summary: The world is now starting to open back up and we are marketers are adjusting to how we can be effective in this new reality. Search data can help inform the strategic decisions around store locations, hours, payment methods and so much more so that your business can make smarter and more informed […] Read More
When will we return to in-person events? Answer our survey 09 Jul When will we return to in-person events? Answer our survey Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok [ad_2] Source link Read More
The Best Post-COVID-19 Content Marketing Strategy 09 Jul The idea of a post-COVID-19 world feels alien and unattainable. As it stands, we’re still wandering through mostly uncharted, and widespread marketplace changes caused by the novel coronavirus. Add in the back-to-back plot twists that 2020’s scriptwriters fancy, and we’re all left with bated breath. Nobody knows the next subplot to drop in this year’s […] Read More
How best to grow your markets by translation and localization 09 Jul Many businesses make the mistake of plunging ahead without due attention to translation quality or write something that proves offensive to the local mindset Often the most cost-effective way to grow your business is by entering foreign markets. But that’s ….. The post How best to grow your markets by translation and localization appeared first […] Read More
How to Create a Paywall in WordPress (with Preview Options) 09 Jul Do you want to create a paywall on your WordPress site to publish paid content? Adding a paywall allows you to monetize some or all of your content with a subscription plan. This freemium model is already used by top publications like the NYTimes and the Washington Post. In this article, we’ll show you how […] Read More
Get Started With Pinterest Video Ads: Here’s How 09 Jul If you’re anything like me, you’ve been revisiting Pinterest a lot more recently for quarantine cooking recipes, home DIY projects, decorating updates, arts and crafts—the list goes on and on. In the midst of my recipe dive, I saw tons of Pinterest video ads, and I realized how effective this format is for the platform. […] Read More
4 Competitor Click Fraud Practices You Should Know | The Click Fraud Blog 09 Jul Competition in business is healthy. While that statement is true, there are some competitive practices that are definitely not healthy, or fair. One of these, competitor click fraud, is a growing trend in high value and competitive industries. The act of competitor click fraud is when a rival business clicks on the paid ads of […] Read More
5 Advantages You’re Forfeiting If You’re Not Using Marketing Automation Software 09 Jul Marketing automation software is designed to streamline marketing and sales efforts and automate repetitive tasks, so your teams better manage their time and get more done. For example, tasks like social media posting, email nurture, and lead scoring can be done automatically, freeing up time for your sales team to meet with prospects and perform […] Read More
Micromarketing: What It Is and How To Do It 09 Jul The better you know your customers, the better off your business will be. It’s business 101. To address the hypercompetitive nature of today’s marketplace, businesses need to think smaller instead of bigger. This is where micromarketing comes into play. This type of marketing strategy is specifically designed to address a very niche market within your […] Read More
5 Strategies to Amplify Your Twitter Engagement 08 Jul While having thousands of Twitter followers is great, those numbers don’t mean much if those followers don’t engage with your Tweets. That’s akin to having something important to say but being unable to get people to listen to you. So even though the platform has a huge potential to drive brand visibility and growth, you […] Read More
How audience insights can improve your campaign’s bottom line 08 Jul 30-second summary: Cross-reference what businesses think their target audience is versus their current reality through Google Analytics . Create mock-up personas that you can target your campaigns towards. Identify key outlets and niches for where your audience consumes media beyond the narrow focus of the business. Blueclaw’s Online PR Campaign Manager shines a light on how […] Read More
How to advance Black leaders in martech 08 Jul How to advance Black leaders in martech Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok [ad_2] Source link Read More
6 chatbot best practices for e-commerce sites 08 Jul Chatbot increases conversions, not just dialog, which is why you need to understand how best to use chatbots Live chatbot is not just for customer support anymore; it’s a proven engagement and revenue booster. Kayako.com shares some compelling statistics that show just how powerful live chat can be when it comes to engagement and conversion. […] Read More
How to Start Your PPC Career in 4 Steps 08 Jul Recently, a lightbulb flickered on for me after reading my coworker, Jennifer Hester’s, blog about How to Start Your SEO Career in 4 Steps. Her post immediately resonated with me as a PPCer who graduated from college within the last few years. PPC can be a tricky place to get a foot in the door […] Read More
How to Improve Performance with Google Ads Price Extensions 08 Jul Google Ads price extensions are one of the manually created extensions within the platform. If your ad rank is high enough, these extensions can apply to your text ads on both mobile and desktop devices. Now, the name is pretty self-explanatory. It is a price extension, so we can showcase our price for specific products […] Read More
Exploring in-app purchase, the perfect model for monetizing game apps 08 Jul Whether you are a mobile game developer or a tech company working in the gaming industry, like most of the mobile applications, building gaming apps is associated with making revenue. However, despite this fact, we see that most of the apps available on the Apple App Store and Google Play Store are free to download, […] Read More
How to Embed TikTok Videos in WordPress 08 Jul Do you want to easily embed TikTok videos on your WordPress website? By default, WordPress makes it super easy to embed a TikTok video inside your posts and pages. However, it doesn’t automatically display your latest TikToks. In this article, we’ll show you how to easily embed TikTok videos in WordPress and show your recent […] Read More
How to Analyze Instagram Stories Ads : Social Media Examiner 08 Jul Social Media Marketing Industry Report In our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media […] Read More