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Improve performance and security with Server-Side Tagging


To measure the effectiveness of digital campaigns and understand the customer journey, businesses often work with a variety of technology partners. Doing so typically requires businesses to add JavaScript code written by these partners, also known as third-party tags, directly to their websites. But when too many tags load on a site, it can negatively affect the customer experience–and conversion rates. Plus, since third-party tags running directly on a site could have broad access to information entered on that page, it’s important for businesses to have control over what information those tags can access.

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