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Imagine Real-Time Shopping on Your Facebook and Instagram Live Videos! It’s coming…


Facebook CEO Mark Zuckerberg recently streamed an exciting live update: new-and-improved Facebook Shops launched across Facebook, Instagram and soon Messenger and WhatsApp.

Live sharing some new product updates for small businesses and discussing our work helping with the economic recovery efforts.

Live sharing some new product updates for small businesses and discussing our work helping with the economic recovery efforts.

Posted by Mark Zuckerberg on Tuesday, May 19, 2020

“Wait, didn’t we already have shops on Facebook and Instagram,” I hear you saying!

Yes, it’s true, Facebook Page Shops and Instagram Profile Shops were both already in use by many brands and SMBs.

However, what’s NEW is businesses will be able to set up a single online store that provides a unified presence for customers to have a fully seamless experience across Facebook + Instagram + Stories + ads (+ soon also Messenger + WhatsApp).

(I believe WhatsApp shopping will be particularly huge in developing countries when it launches. And, I’m sure Facebook’s timing of this new shops product has a connection to the company’s recent $5.7Bn investment for a 9.99% stake in India’s Reliance Jio Platforms. Time will tell!)

Real-Time Shopping While You Stream Live on Facebook or Instagram

Plus, something I am personally most excited about is LIVE shopping that will allow your viewers to shop real-time while you stream live on Facebook or Instagram!

Live Shopping Features: People have been using live video on our apps to showcase products for years, from shoe stores announcing new sneakers to beauty influencers trying on different lipsticks. Now, we’re making it easier to shop for products in real time. Soon, sellers, brands and creators will be able to tag products from their Facebook Shop or catalog before going live and those products will be shown at the bottom of the video so people can easily tap to learn more and purchase. We’re starting to test this with businesses on Facebook and Instagram, and we’ll roll it out more broadly in the coming months.

Real-time shopping on Facebook Live
Real-time shopping on Instagram Live

Guess what?

This live shopping feature was actually first in beta test mode clear back in 2017! I spoke about it in my Social Media Marketing World 2017 Facebook marketing session with a real example back then! I’m not sure what took Facebook so long to finally bring this awesome feature to market. Think HSN/QVC meets Facebook Live!

Check out my own Facebook Shops update (embedded below).

Updated Facebook Shops — What’s New? What Does It Mean?

NEW! Facebook Shops launches today across Facebook and Instagram. Yes, it was already possible to have a shop on Facebook and/or Instagram. But what’s NEW now is businesses will now be able to set up a *single* online store and unified presence for customers to have a fully seamless experience across Facebook & Instagram + Stories + ads (soon also Messenger & WhatsApp). Plus, LIVE shopping is coming to enable your viewers to shop real-time. This live shopping feature was first being beta tested in 2017!! I spoke about it in my Social Media Marketing World 2017 Facebook session with a real example back then! I’m not sure what took Facebook SO long to finally bring this awesome feature to market. Think HSN/QVC meets Facebook Live!Facebook Shops is aimed at businesses that primarily sell physical goods.NOTE: Your Instagram Profile Shop and/or Facebook Page Shop will automatically convert to a shop. You’ll get an email when ready. Shops will begin rolling out on Facebook today in the United States and are coming to Instagram sometime this summer.See Facebook’s official announcement here:https://about.fb.com/news/2020/05/introducing-facebook-shops/and Mark Zuckerberg’s transcript from his live here:https://www.facebook.com/zuck/posts/10111930156208121

Posted by Mari Smith on Tuesday, May 19, 2020

I also hosted this video in a Watch Party in my Social Scoop group on Facebook with Q&A.

The new Facebook Shops include both AI and AR:


Facebook is partnering with Shopify, BigCommerce, WooCommerce and several more third-party tools.


What About Digital Products?

Facebook Shops is aimed at businesses that primarily sell physical goods.

However, according to a recent live Q&A with Layla Amjadi, Product Lead for Shopping on Instagram, she stated that Facebook is “working on a new set of tools for all types of businesses.”

Layla Amjadi, Product Lead for Shopping on Instagram, answers your questions

You asked, and Layla Amjadi, Product Manager IG Shopping, answered. Here’s what Layla had to say about the newly launched Shops, including when it’s rolling out, how to set it up and some creative tips and tricks.

Posted by Instagram for Business on Friday, May 22, 2020

Q. What about those of us who have digital products such as design services?

A. With Shops, we’re focusing on physical products. But we’re working on a new set of tools for all types of businesses. Stay tuned.

NOTE: Your Instagram Profile Shop and/or Facebook Page Shop will automatically convert to a shop. You’ll get an email when ready.

Shops have now started rolling out on Facebook in the United States and are coming to Instagram sometime this summer. Presumably, other countries will follow at a later date.


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