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All You Need to Know About Omni Channel Marketing


Omni Channel marketing is a new and budding idea that is taking the digital marketing world by storm. An innovative and effective concept of omni channel marketing is creating news in the digital marketing arena almost every day. So much so, that business owners are opting for this marketing marvel to attract more traffic and increase their business revenue. But what exactly is this omni channel marketing? People have many versions of definition for this term. In fact, many even mix it up with multichannel marketing. Let’s understand the difference between both in detail

OMNI CHANNEL MARKETING:

Omni channel literally means to combine all channels of marketing and create one wholesome unit of marketing for effective and successful results. This omni channel marketing idea includes both traditional as well as contemporary channels of marketing, e.g., store marketing, point-of-sale, digital experience, etc. In this type of marketing the customer is at the centre of the strategy

MULTICHANNEL MARKETING:

In multichannel marketing the brand is always put at the centre of the marketing strategy. It interacts with the customers through the use of different channels

However, today we are about to discuss about omni channel marketing and all it encompasses. Through omni channel marketing business and website owners create messages that provide good customer engagement and experience. Here are some examples for you to understand better

#1: Let’s say you design a promotional SMS or email regarding a new offer or discount on your product. You circulate the message and the customer receives it while he/she is shopping in-store. This will trigger the customer’s interest in the promotional scheme provided and will compel them to make a purchase

#2: You can also decide to send promotional vouchers and coupons to your customers in their mail boxes

If you’ve noticed in both the examples, the customers get an integrated shopping experience right from the start to the end. This simply means that each of the channels of marketing are unified to give the customer the only result that matters, which is, a good user experience. In keeping with the buying pattern of customers today, they rely greatly on the omni channel marketing concept as they keep bouncing between different channels of marketing

It also gives the customer a sense of trust on your brand. No matter what the channel of communication or marketing they use, they are actually relying on your brand and name

HOW DOES OMNI CHANNEL MARKETING WORK?

#1: Omni channel marketing makes your brand a trusted name that customers look upon. When you follow the omni channel marketing strategies, your customers start building a trustworthy relationship with you. The information that you provide on your website is the same as that in your Facebook, which means, your brand is one they can rely on as you are same on every channel that the customers explore. The next time you launch a product or provide an offer, your customers will know that the information or offer is authentic

#2: With omni channel marketing, your communication becomes simple and more comprehensive for your customers. This is very important because, in case your message is sketchy and vague, your customers may become dismissive and not engage in making purchases, thus lowering sales

#3: With omni channel marketing strategies, the customer retention power of a brand also improves. The trust that builds up between the customer and the brand gives a great opportunity for the customers to linger with the brand for a longer time. The user experience that they receive is good enough to keep them longing for more from the brand name, thus, motivating their buying behaviour as well

Having said all these, it is time for all business owners to implement omni channel marketing for successful ranking rates and increased company ROI. In case overwhelmed get in touch with an expert SEO agency today to get the best results and guidance

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