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Job Details : Asst. Manager Sponsored Ads

Location - Kolkata Experience - 2 - 4

Asst. Manager Sponsored Ads

Reporting to : Manager Sponsored Ads
Grade : Asst. Manager

Job Overview

We are looking for suitable candidate as Asst. Manager Sponsored Ads who will be responsible for administering & helping manage Pay Per Click Media Strategies. Should be able to quickly understand & support business initiatives that contribute to the goals & success of client campaigns. Should be capable to manage Time with high efficiency & results, with strictness towards NO wastage of Media Budgets working closely with the team

Desired Candidate Profile

  • Minimum of 2 years’ experience implementing and supporting search engine marketing (SEM) activities in an Agency or similar setup
  • Expert knowledge in Search Engine Marketing – Paid Search
  • Good understanding of display advertising & Social Media Marketing (SMM)
  • Excellent understanding of Google Analytics
  • Google Ads & Analytics Certified – PREFERRED
  • Great communication, presentation skills and client servicing skills
  • Experience in dealing with digital media publishers
  • Excellent time management and organizational skills
  • Proactive and a self-starter
  • Strategic thinker with hand on experience
  • Should have digital marketing background/experience

 

Google Ads & Analytics Technical Expertise

  • Thorough understanding of SEM – Google Ads, SEO, Google Analytics and expert in managing paid campaigns
  • Excellent control on the following tasks- Keyword Research, Keyword Bidding, Ad copy writing, Re-marketing, Content ads, Match type strategies, Landing page testing & most recent Ads features
  • Excellent understanding of Google Analytics & Google Tag Manager, deriving actionable analysis from data points
  • Creative thinker, able to create super-catchy Ad matter
  • Create innovative and actionable strategy for Google ad campaign
  • Develop, implement, and optimize lead gen campaigns primarily in Google paid search
  • Ability to carry out R&D and find marketing solutions

Primary Responsibilities:

  • Serve as a day-to-day point of client contact
  • Research and prepare client presentations, reports and conduct in-person client meetings
  • Research on industry & competitor trends to apply best practices to client portfolio
  • Understanding client goals/objectives and their entire digital marketing needs including Search Engine Marketing (SEM), Social Media, Display Advertising
  • Work jointly with internal team to drive campaign strategy & development
  • Identify growth opportunities from the client portfolio and drive revenue
  • Research & keep current on emerging online trends and best practices within digital marketing industry

Industry Type: Digital Marketing Agency & IT Services

Functional Area: PPC & Google Ads

Employment Type: Full Time, Permanent

Role Category: Digital Marketing

 

Education

UG: Any Graduate

PG: MBA/ PGDBM in Any Specialization

 

Key Skills

digital marketing analytics digital media bidding dealing google ads social media marketing google analytics sem seo

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