April 2021 Google SERP Features: Advertisers Pulling Back? 04 May For all you Local Pack-o-Meter watchers, you may recall that last month we saw an increase in the presence of both Ads and Shopping Boxes and chalked that up to business optimism about the economy. I don’t want to say that April showers are raining on the parade, but we did see a slight pull-back […] Read More
Largest Contentful Paint & Diagnosing Googlebot’s Render Budget 20 Apr It was just over a year ago that Dan Leibson open sourced aggregate Lighthouse performance testing in Google Data Studio (yet another resource in the SEO industry inspired by Hamlet Batista). I’d like to share with you some observations I’ve made over the past year of running Lighthouse testing on our clients’ sites and how […] Read More
Hey Google My Business, We’re Not In Kansas Anymore! 13 Apr In fact, we never have been in Kansas, but Google seems to disagree. In November 2020, Google suddenly decided that Local SEO Guide, Inc, a business located in Pleasanton, CA, was actually located in Fawn Creek Township, KS. Not only that, we had also apparently opened a hotel (in the midst of COVID no less […] Read More
March 2021 Google SERP Feature Changes Signal Recovery? 06 Apr This is the first in a monthly series of updated Local Pack-O-Meter data. Each month we will report on the changes we see in Google SERP features across ~60M U.S. search queries (graciously provided by Traject Data). Without further ado, here is the March 2021 report: As in February, most of the action in March […] Read More
🔥👶🏽🔥🕺🏽Leadferno | Local SEO Guide 25 Mar Aaron Weiche on Lead🔥ferno, his new business texting & messaging app startup: The vision for Leadferno is to help businesses and consumers make delightful connections at speed. Email feels slow, phone calls are taxing and that’s not how consumers prefer to get answers, help and solutions anymore…We’re designing a better, faster and easier communication experience […] Read More
Should An SEO Agency Have Salespeople? 15 Mar We have never had salespeople. And yet we have grown from one guy working out of his bedroom to almost 20 men and women working out of their bedrooms. We want to keep growing; to support the innovative tools and services the team has created, to give our people more opportunities for career growth, […] Read More
The SEMRush IPO #SEOSTONK! | Local SEO Guide 02 Mar Yesterday afternoon, SEO Twitter was abuzz with the news that SEMRush had filed to go public. Some great initial analysis on the numbers in this thread by Dan Barker: SEMrush, the SEO tool, has filed to go public. Here’s the S-1: https://t.co/i1meSHts4Y They spent $54 million on marketing last year, for revenue of $125 million. […] Read More
How To Track Passage Ranking SEO Performance in Google Search Console (And Why You Might Want To) 12 Feb UPDATE You’re really not an SEO blogger until @rustybrick has called bullshit on one of your posts https://t.co/Us4eajHBx9 — Andrew Shotland (@localseoguide) February 11, 2021 So I may have jumped the gun on the “passage ranking” thing, but even though this may be old news, these URLs started showing up in a lot of GSC […] Read More
E-A-T LOCAL for SEO | Local SEO Guide 10 Feb What is E-A-T? Why It’s Important for Local SEO. “E-A-T” (Expertise, Authoritativeness, and Trustworthiness) has been a trendy topic in SEO for the past few years. I love this AHREFS chart showing how each month hundreds of new articles on the topic are published. Thanks to Joshua Hardnick for the idea. A lot of the […] Read More
Deep SEO Thoughts For 2021 04 Jan When I worked at NBC in the 90’s, The Clapper spent a boatload advertising on Seinfeld, and Friends, and probably even on The Cosby Show. Of course they would spend millions in advertising on TV as would the George Foreman Grill, as would Ron Popeil and his amazing Pocket Fisherman, as would pretty much any […] Read More
